Elsmere Education helps colleges and universities grow by building online programs to extend their reach to students all over the world. Headquartered in Cherry Creek, we work with Top Tier universities to manage the strategy, marketing, recruiting, program development, and retention efforts for our partner universities online degree programs. With relationships defined by transparency, the team at Elsmere Education is growing, passionate and dedicated to what we do.

The CRM Manager will have a passion for marketing that begins with the student and their success.  The successful candidate will be responsible for developing strategies and implementing programs to engage, enroll, and retain students for EEI partner organizations.  The CRM Manager will develop and optimize end to end lifecycle-based communication programs reaching multiple customer segments across email and mobile. This role will be expected to drive the strategy and execution of creative and promotional efforts. 

Key Responsibilities

• Develop and execute email/texting marketing and CRM initiatives which drive student engagement and enrollment by educating and nurturing users throughout their journey while driving towards a consolidated student experience.
• Includes campaign planning and hypotheses testing, target criteria selection, campaign health monitoring, and post-campaign analysis.
• Produce, share, and leverage relevant KPI reporting on a regular and consistent basis to ensure continuous improvement in process and results, including identifying performance drivers and implications.
• Focus on marketing automation and personalization, user segmentation for targeting and leveraging dynamic/triggered messaging to create a relevant dialogue with students.
• Provide project management and operational planning and execution for CRM programs which include but are not limited to the following:
  • Partner cross-functionally with Marketing, Operations, Information Technology, and Academic Research and Design to execute the campaign strategies;
  • Provide detailed requirements for the Marketing, Operations, and Information Technology team to deploy complex and automated communication journeys based on defined objectives and rules
  • Manage calendar and schedule of deployment to optimize student engagement and response/experience across student journey and lifecycle.
  • Support development of on-going test plan to ensure tests conducted are measurable and can be tied back to business impact; track experimentation to ensure learning
• Perform other duties and responsibilities, as assigned

Skills and Requirements

• 5+ years of experience in CRM / database / direct marketing /digital experience in a fast-paced consumer environment, preferably within a subscription or life-cycle based business. Agency or client-side welcome.
• Experience with a major Email Service Provider or CRM platform is required.
  • Pardot Consulting and Marketing Cloud Administration Certification preferred.
• Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
• Experience with start to finish planning & executing of multi-channel direct marketing CRM programs including email, SMS, mobile push, and site/in-app notifications.
• Experience with A/B and multivariate testing.
• Experience with Salesforce/Pardot required
• Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence.
• Knowledge of relational databases for the development of trigger-based lifecycle programs.
• Use of CMS/DAM content systems, HTML / CSS, SQL, XML and Javascript skills a plus
• Strong interpersonal skills that foster teamwork and inspire confidence.
• Strong communication and presentation skills with an ability to communicate both upwardly and cross-functionally.
• Bachelor’s Degree required. Must be proficient in MS Office Suites (Excel, Powerpoint, etc).

Benefits Include:

• Casual work environment in Cherry Creek
• Opportunity to participate in building something important
• Experienced management team that enjoys the work – and loves education
• Competitive salary
• 401K plan
• Unlimited PTO policy
• Medical Insurance
• Stocked fridge
• Community giving/volunteer program
• Wellness reimbursement

Salary Range: $75,000-$90,000

Elsmere Education is an Equal Opportunity Employer.