CRM Associate PointsBet (ASX: PBH) is a digital sports betting and technology company, partnered with NBC Universal as the Official Sports Betting Partner of NBC Sports, dedicated to bringing the fastest betting experience in the world to sports lovers across the United States.
We are currently looking for a CRM Associate, Promotions & Loyalty to join our Denver based team.As a CRM Associate, you will report to the CRM Manager of Promotions & Loyalty and will play an integral role in supporting PointsBet's continued growth and success.
ABOUT POINTSBET
We provide an opportunity for our people - our most powerful and irreplaceable resources - to work in an environment that is rewarding, fun, challenging, and an instrument for both personal and professional growth as PointsBet continues to become a major force in the newly legalized US Sports Betting market.
PointsBet is a sports betting operator that sits in the very rare position of owning and controlling its technology end to end. Our proprietary platform and our commitment to an in-house approach powers unrivalled innovation and personalized experiences that our customers cannot get anywhere else.
Our partnerships with leading sports organizations, teams and franchises provides both our customers and team members with unique sporting experience:

• Exclusive, Official Gaming Partner of the Denver Nuggets (NBA), Colorado Avalanche (NHL) and their home arena, Pepsi Center
• Official Sports Gaming Partner of the Indiana Pacers (NBA)
• Exclusive, Official Gaming Partner of the Detroit Tigers (MLB)
• Authorized Betting Operator of the National Basketball Association (NBA)
• Authorized Gaming Operator of Major League Baseball (MLB)
• Official Betting Operator of golf's PGA TOUR
• Exclusive, Official Betting Partner of LaLiga North America
• Exclusive, Official Partner of University of Colorado Buffaloes

As we continue to take the sports betting world by storm, we will continue to bring our proprietary and best-in-market technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to emerging sports betting markets.
Bet on us - there is no greater time than now to join the PointsBet family!
WHAT YOU WILL OWN

• Execution of the CRM strategy - including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies
• Responsible for campaign creation and execution from ideation, projections, communications, and post-campaign analysis
• Responsible for maximizing the end-to-end player lifecycle through various types of promotions, communications, and marketing related projects.
• Own operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl analysis); executing, reporting, and iterating on marketing communications (promotions) content and creative management; and holistic marcomms omni-channel management (email, website, SMS, push and social)
• Contribute cross-functionally with teams internal and external to the organization, including but not limited to Casino CRM, Business Intelligence, User Acquisition, Creative, Partnerships, Trading, Product, Compliance.
• Work across teams to analyze customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs
• Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability
• Work closely with CRM and Sportsbook leadership to develop and enhance KPIs for managing the success of the CRM marketing channels, campaigns, and programs
• Identify, prioritize, and execute initiatives to grow the Pointsbet database conversion activity and drive increased engagement - whether it's organic initiatives, viral, referral or product based
• Implement test and learn practices to optimize effectiveness of CRM campaigns
• Monitor and report on sportsbook performance, campaign performance, and promotional reinvestment rates to CRM leadership on various sports throughout the calendar year
• Execute in an intense, fast-paced, and highly iterative environment

SKILLS WE SEEK

• Bachelor's degree (B.S./B.A.) in Business Administration, Marketing, or related field
• 1+ years in CRM, customer retention, database management role or equivalent combination of education, training and experience
• Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional capacity
• Excellent oral and written presentation skills
• Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment.
• Innovative thinker who looks beyond immediate competitive set for inspiration and ideas.
• Hands-on experience working with a variety of CRM tools
• Exceptionally knowledgeable in current digital marketing CRM principles and best practices
• Experience with marketing campaign planning, execution and success measurement
• Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.)
• Ability to meet deadlines and to work under the pressure of short time constraints
• Strong data driven mentality and deeply familiar with tools to support retention and CRM efforts such as Email Creation/HTML and Email Platforms such as Braze.
• Experience in regulated online gaming or e-commerce marketing not required, but preferred
• MUST HAVE: Passion for sports AND/OR sports betting.

WHAT WE OFFER

• Company paid medical plan for employees and dependents
• Dental and Vision
• 401(k) with a generous match
• Hybrid working environment
• Bonus program
• Equity in the company
• Medical and Commuter Flexible Spending Accounts (FSA)
• Paid Time Off and 10 paid holidays
• Conveniently located in Downtown Denver or Jersey City

PointsBet is dedicated to a culture of high performance and ensuring our employees are setup to deliver their best. We offer a fast-paced, dynamic work environment where emphasis is placed on our most important asset: our people. If you are driven and in search of a new opportunity that values people, creativity, opportunity, results, and a commitment to excellence then this is where you want to be!
PointsBet is an Equal Opportunity Employer