Content Marketing Specialist - Mid Market
Company Description
Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Responsibilities
Research, ideate, and create high quality content that aligns with market and customer insights for mid-market accounts
Develop original content including blogs, articles, infographics, videos, e-books, and multimedia for distinct buyer personas and buyer journeys
Write at least 4 blogs per months, in collaboration with subject matter experts across the company
Identify gaps in marketing funnel and proactively identify opps for content optimization
Work cross-functionally to create content that support go-to-market moments
Make strategic recommendations for the best format for content and develop distribution plans for getting it in front of the right audience at the right time
Drive and manage all design processes related to collateral you design
Develop a clear POV on the on best channels for activation of your content
Implement best-in-class SEO
Reports to AVP, Corporate Marketing
Minimum qualifications
2+ years of experience developing and distributing content
Familiarity with basic demand gen best practices and processes
Comfortable creating and managing editorial calendar
Strong writing skills, including grammar, style and tone
Superb editing skills
Preferred qualifications
Experience working on a B2B content team
Thorough understanding of marketing buyer journeys
Knowledge and experience with multiple content mediums including videos to podcasts to blogs and beyond
Experience working with designers and other team members to top, middle and bottom of funnel content
Knowledge of SEO tools and best practices
Experience with content management platforms
Passion for technology and infrastructure
Base Salary Range- $50,500- $67,300
Benefits, Rewards & Wellness
Annual Incentive Plan (AIP) - Full-time Zayo employees are also eligible for discretionary AIP which is based on the performance of the Company, an employee’s business segment, and the individual employee
Sales Incentive Plan - Full-time Zayo sales employees are also eligible for discretionary incentive cash compensation through our Sales Incentive Plan
Excellent Health, Dental & Vision Insurance
Retirement 401(k) Savings Plan
Fitness membership discounts
Generous paid time off policy including paid parental leave
Please note, in accordance with Zayo's commitment to providing and maintaining a workplace free of recognized hazards, all U.S. and Canadian employees and any employee, vendor, customer, or visitor who enters a Zayo office or facility in the U.S. and Canada must be fully vaccinated against COVID-19 and provide proof of such vaccination. If you are hired by Zayo, you will be required to provide proof of vaccination or have a valid religious or medical reason not to be vaccinated.