Content Marketing Manager

| Greater Denver Area
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Company Description

Brandfolder is on a mission to make managing your digital assets a seamless process. We aim to deliver the world’s most powerfully simple platform for storing, sharing and showcasing assets. The people at Brandfolder drive our success, and we need people who push the boundaries and will push us forward. That is where YOU come in.

Our company culture is driven by a customer first mindset, fosters employee growth and development, and promotes building connections amongst teams. How do we do this? By building a world class product and creating an environment that values autonomy, flexibility and the opportunity for employees to be themselves.

Do you want a role where your contributions directly affect the success of the company? Do you want to take the next step to a place that will push you to grow in your career? If so, we’d love to have you aboard. We have a team of curious, eager, and humble individuals who rally together both within and outside the confines of the office and aim to expand and evolve.

Job Description

Brandfolder is seeking an experienced Content Marketing Manager to join our fast-paced team. As the sole content marketing manager, you’ll be responsible for creating compelling content for a variety of channels. Writing skills are a must, but we’re looking for a marketer first and foremost. 

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you? Here’s a little more on what we’re seeking: 

WHAT YOU’LL DO

  • Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, etc.)

  • Work with internal and cross-functional business owners—including Demand Gen, Channel Marketing, Product Marketing, Digital and Brand Marketing—to create metrics-driven campaigns and content.

  • Continually refine and improve content based on feedback and analytics.

  • Partner with SEO specialists to improve search ratings and ensure content is easily discoverable.

  • Ensure consistency in brand voice, messaging, and style across all assets and platforms

  • Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes.

  • Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.

  • Be internal expert on content library by keeping content updated and relevant, repurposing existing content, and recognizing opportunities to expand library to meet sales and marketing needs

  • Write, edit, produce and create content that inspires audiences to move throughout the buyer’s journey to support lead generation goals and an integrated marketing strategy.

Qualifications

WHAT YOU’LL NEED

  • 3+ years of experience in content marketing within B2B technology

  • Proven track record in content marketing strategy and content development across multiple formats for multiple audiences

  • Strong B2B marketing content writing and editing experience is required – content projects and or writing samples will be requested

  • Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content

  • Solid foundation in SEO

  • Sharp attention to detail with exceptional project management and organizational skills

HOW TO APPLY:

Please record a short video (less than 60 seconds) that describes your current role, and how you're looking to apply your experience to Brandfolder. Don't overthink it or worry about polishing it up, just looking to get a quick understanding of your experience in a way that might not come through on a resume. 

To record the video, please use the free version of Loom and send a link as the first line in the cover letter field. 

We will not be accepting applications submitted without a video at this time. 

Additional Information

Brandfolder Perks

  • Exposure to the world’s most powerful brands
  • Generous paid time off
  • Medical and dental insurance, 100% paid by Brandfolder
  • Great office location in RiNo, bike and light rail friendly
  • Company events and happy hours
  • Dog-friendly office

About Brandfolder

Headquartered in Denver’s RiNo neighborhood, Brandfolder is an enterprise digital asset management (DAM) platform that enables businesses to organize, discover, distribute, and measure brand engagement. Loved by global brands including Under Armour, New Belgium, Slack, and jetBlue.

Brandfolder is an equal opportunity employer; we are focused on creating an inclusive environment and believe that diversity of all types is essential to our success. We encourage all to apply, and will choose you on the basis of qualifications and merit.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ProcreateDesign
    • AsanaManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in the Zeppelin Station building in the heart of RiNo. The light rail is right next door and we are surrounded by bars and restaurants.

An Insider's view of Brandfolder by Smartsheet

What’s the vibe like in the office?

The vibe at Brandfolder is unique. With the casual environment the atmosphere is relaxed, but don’t let that fool you. Brandfolder folks work hard and are passionate about the company and seeing it grow. With an awesome office located in the heart of RiNo, city and mountain views surrounding, Brandfolder is a phenomenal place to come to work!

Caitlin

Account Executive

What projects are you most excited about?

The constant adventure we are on in regards to customer data. Of course exposing data to the end user is always helpful but how you present that in a super meaningful way is another. The DAM (digital asset management) world is constantly growing and the platform is defined in a large part by how customers are shaping the need.

Chelsea

Technical CX Manager

How does the company support your career growth?

At Brandfolder I’ve always felt that my career growth has been of substantial importance to the company. Being my first position out of college, I’ve had a lot to prove. I may be young but I’ve never felt that as a limitation here at Brandfolder. I’ve always been supported and encouraged to reach for what’s next.

James

Customer Success Manager

How do you empower your team to be more creative?

We believe in creating highly collaborative and empowered environment. Allowing team members to be involved in everything from product requirements, user experience, and technical decisions allows us to create great features for our clients. This enables each of our team members unique backgrounds to contribute to the overall design.

Jim

Head of Product

What are some things you learned at the company?

The importance of defining and executing on a feature's MVP (Minimal Viable Product)! We produce quality features efficiently because we don't waste time coding unnecessary pieces and we iterate quickly. With the completed MVP, I can work with the product and design crews to iterate and converge on the best, best, beautiful, final feature.

Anders

Front End Engineer

What are Brandfolder by Smartsheet Perks + Benefits

Culture
Volunteer in local community
Quarterly team-driven volunteer activities
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental insurance
Vision insurance
Health insurance
Financial & Retirement
401(K)
Company equity
Performance bonus
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Office Perks
Company-sponsored outings
Brandfolder hosts company outings Monthly.
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Super dog friendly office
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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