Content Marketing Manager

| Greater Denver Area
Why Red Canary
At Red Canary we are on a mission to improve information security—not just for our customers, but for the entire security community. We do this every day by empowering security teams to quickly identify and shut down attacks that have bypassed traditional security technology. Through our unique combination of MDR software and 24x7 expert threat investigation services, Red Canary is an extension of our customer’s security team, we are their security ally.
A strategically important part of Red Canary is to produce educational and informative content for our internal and external audience to use. Our Marketing team is expanding and looking for an action-oriented content creator to join our team.
Why You Matter
As a Content Marketing Manager at Red Canary, you will have the opportunity to evolve Red Canary’s highly-regarded content library and work closely with multiple teams across our organization. You will be responsible for crafting on-brand messaging to convey the voice and value of Red Canary across social, digital and print channels. Beyond having mastered the art and science of presenting key content to key personas at the right moment along the buyer’s journey, we are looking for a candidate who is passionate about the security industry.  
Please Note - local candidates will be preferred for this position

What You'll Do

  • Work with Product Marketing to develop the buyer’s journey, narratives, and message and content maps to deliver a cohesive prospect and customer experience that demonstrates the Red Canary value.
  • Write, edit, produce and create content that inspires audiences to move throughout the buyer’s journey to support lead generation goals and an integrated marketing strategy.
  • Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes.
  • Work with our programs managers and digital marketing managers to leverage themes and topics to build content for demand generation campaigns.
  • Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.
  • Build a construct (with BI/Reporting Manager) for measuring impact of content
  • Be internal expert on content library by keeping content updated and relevant, repurposing existing content, and recognizing opportunities to expand library to meet sales and marketing needs

Who You Are

  • 5+ years of experience in content marketing within B2B technology
  • 3+ years of experience in information security
  • Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
  • Experience sourcing and managing content development and publishing
  • Strong B2B marketing content writing and editing experience is required – content projects and or writing samples will be requested
  • Can simply and easily articulate complex technical details and pick up new tools and concepts quickly.
  • Strong creative judgment to recognize engaging, on-brand content.
  • Experience with Marketo, Salesforce, Wordpress and other marketing systems is a plus.
  • Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
  • Solid foundation in SEO
  • Sharp attention to detail with exceptional project management and organizational skills

Additional benefits of working at Red Canary include:

  • Exceptional healthcare and dental coverage including fully paid premiums
  • Unlimited vacation
  • 401k and flex-spending accounts
  • Fitness stipend
  • Phone reimbursement

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • jQueryLibraries
    • Twitter BootstrapLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are in the heart of Downtown Denver one block from Union Station. We provide an RTD pass and you have access to 100's of restaurants and events.

An Insider's view of Red Canary

What's something quirky about your company?

There’s a thing we do at Red Canary called BEASTMODE. On a quarterly basis, everyone comes to Denver and we spend three intense days together.The reason it’s called BEASTMODE is that in the very early days of the company, we’d spend endless hours in a single room, fueled by ample amounts of caffeine, building a company of which we could be proud.

Dave

Director, Customer Success

What projects are you most excited about?

The Cyber Incident Response Team (CIRT) reached the milestone of 10,000 spec/unit tests to validate our detection logic, an indicator of how diligently we maintain our detectors. Continued validation that everything is working as anticipated is key to ensuring a successful security program.

Joe

VP, Customer Security Operations

What makes someone successful on your team?

Providing such an exceptional level of support and care that our customers renew and expand their commitment to partnering with us. I hope that the Red Canary level of post-sale support becomes the model our competitors and partners are chasing.

Stacie

VP, Customer Care

How do you empower your team to be more creative?

As we continue to grow and add specialized focus across digital media, video, and an even more robust content program, I want the team to be able to take all the great insights and educational pieces and recommendations and make it easy for people to find them, understand them, and implement them. To be able to use what we’re doing in marketing in

Brianne

Director, Marketing

What’s the vibe like in the office?

I am most proud of the fact that the culture of the team has not only stayed in tact, but has matured and elevated, despite the rapid growth. Senior team members constantly go out of their way to ensure that new CSEs are welcomed, growing, and set up for success. Success is rooted in team dynamics and culture.

Robbie

Director, Customer Solutions Engineering

What are Red Canary Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave for new parents.
Vacation & Time Off Benefits
Generous PTO
Red Canary offers Flexible Time Off for vacation time as well as sick time and other leave benefits.
Paid Holidays
Paid Sick Days
Employees receive 80 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Fitness Subsidies
Professional Development Benefits
Lunch and learns
We host a chalk talk every Friday afternoon
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Colorado Athletic Club membership / fitness budget. Mobile phone stipend. Discretionary budget. Quarterly all company meetings where we bring in all of our remote team members to build camaraderie, align and learn.

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