Content Marketing Manager

| Greater Denver Area
Apply now

Flowhub is on a mission to help cannabis dispensaries simplify operations and unlock business growth. The largest retailers in the industry trust Flowhub to manage inventory, stay compliant, and process $1B+ in cannabis sales annually.

To help establish our industry leadership, we’re looking for a creative, results-driven Content Marketing Manager to join our team of cannabis advocates. Reporting to Flowhub’s Vice President of Marketing, you’ll be responsible for owning our content marketing strategy and editorial calendar to accelerate revenue growth, enable the sales force, and educate customers across markets, personas, and lifecycle stages. 

The ideal candidate is an exceptional writer and editor who has a strong creative vision, proven project management skills, and a hunger for growth. Your job will be equal parts strategy and execution — not only do you know how to tell inspiring stories and consistently deliver content that ranks highly on search engines, you also know how to measure the impact of content marketing and use performance data to inform future decisions. 

If you’re ready to create a movement in an exciting, emerging industry and share our passion for cannabis legalization, then come flow with us.

Responsibilities:

  • Own and execute on a focused SEO content marketing strategy to drive compounding organic growth and inbound demand
  • Design, develop and execute Flowhub’s messaging supporting our value-based framework around 6 business drivers 
  • Develop a deep understanding of our customers and personas, and identify stories and content that resonates, inspires, and drives action
  • Deliver a high volume of compelling content in innovative, visual formats that go beyond the traditional blog post, testing new mediums to increase brand awareness and leads  while adhering to Flowhub communication and brand guidelines
  • Repurpose content for a variety of online channels including email, webpages, videos, infographics, reports, social media, webinars, guest blog posts, and more
  • Manage the editorial calendar and agile delivery of content projects from start to finish — conceptualization, writing, editing, population, publishing, syndication, and measurement
  • Project manage external content creators and third party partners
  • Partner with Sales to create educational content, identify use cases and best practices that improves the sales process and moves buyers through the funnel
  • Collaborate cross-functionally with design, subject matter experts, and executive stakeholders to ensure high-quality assets meet business needs and are developed on time and on budget
  • Measure content marketing impact and consistently report on performance

Qualifications:

  • B.A. / B.S. degree in journalism, communications or marketing
  • Minimum of 3 years in-house experience creating content for a SaaS B2B tech company 
  • Exceptional communication, writing, grammar and editorial skills with a love for storytelling in all forms
  • Excellent time management with proven ability to manage projects with external content creators and deliver high quality outputs on a deadline
  • Portfolio of successful content examples such as e-books, guides, reports, web pages, ads, blog articles, emails, etc. 
  • Organized, resourceful self-starter with an ability to focus and prioritize within a fast-paced environment
  • Ability to work independently and collaborate with remote teams
  • Deep understanding of inbound marketing concepts, customer journeys, SEO, backlink strategies, and content measurement metrics
  • Experience creating content that maps to the buyer’s journey and executing end-to-end content marketing campaigns
  • Proficiency with marketing automation, CRM, SEO, analytics, and content management systems such as Autopilot, Salesforce, SEMrush, Clearscope, Google Analytics, Craft CMS
  • Digitally savvy, highly creative and deeply curious about all things content
  • Personal passion for driving the cannabis industry forward
  • Photography, design or technical SEO skills a plus

Perks:

  • Competitive salary + stock
  • Full health benefits (medical, vision, dental)
  • Flexible time off policy
  • All the tools you need to be successful at your job
  • Dog-friendly startup environment with modern and central office space
  • Free coffee and kombucha on tap
  • Opportunities to learn, grow, and advance your career
  • Fun, energetic team that shares a love for cannabis
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Slam DataAnalytics
    • SketchDesign
    • BasecampManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail

Location

Our office is located in beautiful downtown Denver right next to Union Station. Our space allows for easy commutes and access to amazing lunch spots.

An Insider's view of Flowhub

What’s the vibe like in the office?

The vibe at Flowhub is laid back, fun, but aggressive when it comes to solving problems. We love tech, we love cannabis, but most of all we love coming into work each day and tackling issues with like minded individuals. A short list of things we enjoy: Coffee, kombucha, board games, hacky sack, life size cutouts of Luke and Chewie, Reddit.

Mark

Product Manager

How do you collaborate with other teams in the company?

As an Account Manager within an Agile Software Development Framework, my role is to be the client advocate within Flowhub. I work closely with the Deployment, Product Support, Sales, and Engineering Departments to communicate future development plans, gather customer feedback, and use this customer feedback to build better customer solutions.

Patrick

Account Manager

How has your career grown since starting at the company?

A year ago I started off in an entry level position on the Product Support team. Today, I manage the deployment process for all clients. Because of the support from the management and their confidence in me, I know that I have a unique opportunity to grow with the company and tackle more challenging roles in my career as the company grows.

Chad

Deployment Manager

How do you make yourself accessible to the rest of the team?

I operate with an open door policy. I want to be accessible when employees need me, whether it's via email, slack or in person. I try to be a resource to help each person succeed within their position, and the company. And if there are questions or requests, I do my best to respond promptly.

Emily

CFO

What is your vision for the company?

I see Flowhub becoming the central hub for the cannabis industry. I want anyone looking to start or optimize their cannabis business to look to Flowhub for all the knowledge, software, and hardware they need to build a successful and compliant business.

Brandon

Chief of Staff

What are Flowhub Perks + Benefits

Flowhub Benefits Overview

We offer a competitive benefits package including medical, dental and vision insurance, as well as 401k and company equity.

Culture
Eat lunch together
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Pair programming
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Happy Hours
Pet Friendly

Additional Perks + Benefits

We have a wonderful office with kombucha and cold brew coffee on tap, a beer-stocked fridge, and plenty of space to spread your arms!

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