Content Marketing Manager at Healthgrades

| Greater Denver Area
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Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As the Content Marketing Manager, you will provide relevant and useful content to attract and retain a clearly-defined audience of company clients and prospects.

What You Will Do:
  • Work alongside internal partners to develop a content marketing strategy and editorial plan that aligns with and supports business objectives
  • Integrate content programs with brand campaigns as well as identify and develop audience-specific content
  • Develop and monitor editorial governance standards for brand voice, style, and tone; craft, edit, and proofread content before delivery
  • Oversee the editorial calendar and content development projects
  • Provide direction and feedback to designers, writers, and third-party business partners
  • Manage digital content hubs, social media channels, and email / newsletter distributions
  • Organize content to align with search engine optimization, content categorization and structure, and distribution best practices
  • Refresh and/or add new content to improve channel engagement
  • Track content marketing initiatives with a focus on traffic, engagement, and lead generation
  • Communicate program approaches and results to partners, including executives; gather feedback from external and internal partners
What You Will Bring:
  • Bachelor’s degree in English, Journalism, Marketing or equivalent work experience
  • 3+ years’ experience in content marketing, content development, and content distribution. Healthcare marketing experience required.
  • Proficiency in multi-channel marketing platforms, search engine optimization, and project management
  • Ability to analyze content marketing performance data and develop recommendations and improvements to marketing programs
  • Ability to develop and edit audience-specific information and content
  • Ability to set priorities and manage time for yourself and indirect reports to complete tasks and meet deadlines
  • Ability to adhere to strict design principles and policies and translate ideas into creative products and solutions

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

  • Meaningful Work – empowering consumers with data to make the right decisions for themselves and their families
  • Changing the Game - evolving, dynamic culture with career advancement opportunities
  • Community Builders- participating in local charity organizations and wellness initiatives
  • Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM

Location

Downtown Location- your favorite coffee shops, restaurants, breweries, and nightlife are all steps from the office, as well as transportation lines.

An Insider's view of Healthgrades

What are some social events your company does?

There are many opportunities to socialize, from ping-pong doubles to happy hours to volunteer outings. We also have monthly events such as Pizza Day, new hire socials and holidays to connect, win prizes, play games, or grab drinks. If you need a break from your desk, there are workspaces to lounge at with buddies and get the creative spark flowing.

Dan

Data Analyst

What's the biggest problem your team is solving?

Evolving consumer expectations are pushing doctors and practice owners to adopt convenient, on-demand delivery of services. Getting doctors to appreciate these changes and mature their business can be a struggle. We’re taking a data-driven, analytical approach to prove that meeting patients' expectations can be a big win for growing their practice.

Steven

VP, Product Management

What makes someone successful on your team?

Someone who is committed to continuous learning and knowledge sharing. Work becomes way more fun if you're willing to explore, test, learn, and iterate together!

Alli

Director, User Experience Design

What does your typical day look like?

I lead strategic development of data-driven marketing campaigns for our healthcare clients. The day-to-day involves a lot of problem solving, teamwork, and creative thinking from campaign development to market exit, and I'm motivated by new learning opportunities and collaboration each step of the way.

Lauren

Integrated Marketing Manager

What are Healthgrades Perks + Benefits

Healthgrades Benefits Overview

Our inclusive package offers flexible options customizable for everyone – no matter what your family looks like.

Culture
Volunteer in local community
Intracompany committees
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Mentorship program
Online course subscriptions available
Customized development tracks
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