Content Marketing Manager
What we do:
SambaSafety® is the pioneer of driver risk management software in North America. Trusted by over 2 million subscribed drivers; thousands of businesses look to Sambasafety to provide the most powerful, advanced, intuitive, and impactful risk solution platform on the market. SambaSafety is growing at an incredible rate and has been recognized as a “Best Company” with high employee engagement. It’s an exciting time to be at Samba. Now is the right time to join our high performing culture. We hope to see you here!
What we’re looking for:
The Content Marketing Manager will be responsible for executing and supporting the cross-channel content strategy. This role requires an outstanding communicator and independent self-starter with a detailed-oriented mindset. We are seeking an individual who has a passion for the written word, works calmly and creatively under tight deadlines, and above all is comfortable consistently coming up with new ways to engage our audience through content marketing. By joining our team, you’ll have the opportunity to bring a fresh voice to both content and communication. You’ll have the freedom to develop and manage a library of new content components that lead to the creation, nurture, and retention of our customers. In turn, we’ll incorporate your creativity, best practices, and expertise into our overall marketing plan. New ideas, cutting-edge thinking, and the eagerness to challenge the status quo are certainly welcomed!
What You’ll Do:
- Successfully execute on the content strategy and work as part of the marketing team to create webinars, blog posts, e-books, infographics, etc., that increase engagement and drive leads.
- Work with the marketing team to understand our current and future product offerings and craft a compelling brand story and content strategy from the ground up
- Position the company as an industry leader and expert by contributing content and answering questions regarding our products
- Work collaboratively with our design teams to deliver the highest-quality collateral
- Work with Product Marketing to develop and maintain an understanding of the pain points and interests across a variety of audiences to effectively communicate business and product benefits
- Manage the editorial calendar that meets the objectives of product, marketing, and sales teams
- Write and edit a wide-range of content that drives engagements, leads, blog subscribers, and other important metrics
- Work with internal SMEs and customers to create case studies and customer success stories
- Apply brand voice and achieve a standard of excellence for all content that falls under the defined content strategy.
- Create, own, and maintain SambaSafety’s writing style guide and enforce these style guidelines across departments.
- Craft creative copy for marketing kit materials, campaigns, and informational collateral pieces
- Use data-driven insights by analyzing content marketing metrics to suggest changes and write more effective assets.
- Develop content reports regularly to share with marketing leadership members.
What you’ll need:
- 5+ years of experience in either B2B or SaaS
- Bachelor’s Degree in English, Marketing, Journalism, Communications, or a related field
- A skilled writer with excellent editing capabilities and attention to detail
- Experience with Adobe Creative Suite is a plus
- A skilled writer with excellent editing capabilities and attention to detail
- Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics
- Strong project management skills
- Self-directed with a high level of initiative and a "can do" attitude, but open to feedback and a strong desire to learn
- Strong organizational skills and attention to detail
- Strong interpersonal skills, the passion to collaborate and build relationships with internal and external constituents
- High energy, highly motivated and self-directed with a desire to contribute to the organization’s reputation and success
- Must thrive in a collaborative and fast-paced environment
- Ability to maintain a professional appearance
- A strong portfolio is highly desired