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Content Marketing Manager

| Greater Denver Area

We offer a flexible work schedule in an environment of trust and respect!

At TrainHeroic, we build solutions that help coaches and athletes Be their Best. Our applications enable smart and effective strength and conditioning. We proudly serve clients in the NFL, Olympics, High School/College, and private training facilities.

We’re a high performance culture that serves high performance coaches and athletes. We believe in servant leadership and are seeking humble, hungry, and smart change-makers striving to leave their mark on the world.

Love is at the center of all we do. To be successful at TrainHeroic, you need to love what you do, love why you’re doing it, and love those you serve.

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To that end, we’re looking for a Content Marketing Manager who is equal parts Storyteller, Copywriter, and Producer to grow our reach and spread our message. We’re seeking someone who cares to educate, strives to innovate, and craves a gnarly challenge.

Reporting to the Director of Marketing and working closely with the Marketing, Sales, and Product Teams you will lead all aspects of our content marketing and publishing strategy.

In our Content Marketing Manager, we’re looking for a seasoned pro eager to write the future of an industry. We’re setting out to grow TrainHeroic into the foremost thought leader in the strength and performance space, publishing evidence-based training content that helps coaches and athletes be their best.

Our Content Marketing Manager will be a cornerstone team member growing our audience from tens to hundreds of thousands.

For many, this level of autonomy and responsibility is terrifying. For the right person, it’s the perfect position. This role requires an ideal team player with an entrepreneurial mindset.

Publish, measure, learn. Rinse and repeat.

As Content Marketing Manager, you will:

  • Develop strategic content marketing campaigns & strategies with a key focus on customer journey & needs-based segmentation.
  • Manage full deployment of cross-channel content campaigns:
    • Leverage our growing network of expert freelance and partner content producers.
      • Provide guidance to content producers to ensure final product is aligned to TrainHeroic brand voice and marketing strategy.
      • Source, curate, and publish multi-media content for the TrainHeroic Blog.
    • Promote TrainHeroic content across multiple channels including social media & CRM.
    • Ensure TrainHeroic's voice & tone is consistently used across all communications.
    • Engage new influencer content producers and negotiate win:win opportunities.
  • Engage with and selectively grow the TrainHeroic social media community through paid and organic efforts, acting as our primary community management resource.

To be successful in the role, you possess:

  • 5+ years of content marketing experience with a history of managing content marketing campaigns across multiple audiences and channels
  • Experience with influencer marketing
  • Bachelor's degree in Marketing, Journalism, Communications, or related field
  • Excellent writing, communication, and organizational skills
  • Ability to write copy for various mediums and channels distilled from long-form expert articles
  • Ability to effectively manage a network of remote content producers
  • Experience working with content publishing, CMS and web analytics tools
  • Knowledge of inbound marketing best practices
  • Experience creating and optimizing content for SEO
  • Experience managing social media communities, with an emphasis on targeted growth
  • Great interpersonal communication skills

Ideally you also possess:

  • Experience leveraging Hubspot to drive content production
  • Passion for strength and conditioning / sports performance with a good understanding of how coaches and athletes think
  • Experience using TrainHeroic as a coach or athlete

To help us better assess your qualifications for this role, we are asking that you include the answers to these questions in your cover letter:

1. What about storytelling for TrainHeroic excites you?

2. What role do you think content plays in a broader marketing strategy?

3. What company do you think is doing content marketing well and why? This does not have to be in the Strength & Conditioning industry.

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About TrainHeroic:

TrainHeroic operates under the umbrella company Peaksware, Inc. along with TrainingPeaks, MakeMusic, and Alfred Music. Together, we have been recognized as one of Outside Magazine's "Best Places to Work" five times.

All Heroes Receive:

  • Opportunity to work alongside passionate, A-players, striving to disrupt the status quo and lead in the industry
  • Competitive compensation and incentives
  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/yr fitness reimbursement for any healthy lifestyle and gym-related purchases
  • Corporate discounts on gym memberships and top-brand gear
  • 15-Days of PTO for all new hires…increases in PTO at various years of service
  • 5% 401(k) Match Program
  • Four week paid sabbatical for all employees after 7 years of service
  • Dog friendly office
  • Trendy Denver, CO location

Visit us at www.TrainHeroic.com to learn more!

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Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • AWSDatabases

Location

7007 Winchester Circle, #200, Boulder, CO 80301

What are Peaksware Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Paid Volunteer Time
Sabbatical
Perks & Discounts
Casual Dress
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

$1,200/year fitness reimbursement to purchase any items related to healthy living - 3 weeks PTO for all new hires - Increases in PTO at various years of service - 4 week paid sabbatical for all employees after 7 years of employment - On-site workout area access including: treadmill, bike trainers, rowers, and full weight lifting gym with CrossFit equipment, with changing rooms and showers and towel service - Corporate discounts on gym memberships and top-brand gear - Flexible work schedule in a culture of trust with option of working remotely 1-2 days/week

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