Your Impact:

As Handshake’s Content Marketing Manager for our Field Marketing Program, you will lead the end-to-end event content strategy that drives thought leadership, supports conversion and increases demand for multiple audiences—from individual contributors all the way to C-level executives. You will be responsible for the development and day-to-day deliverables of our virtual, hybrid, and in-person event content. You’re a passionate storyteller, fantastic writer, and skilled communicator with demonstrated success in corporate and product narratives that increase brand visibility and will inspire Handshake’s different audiences. You will also have demonstrated experience with event technologies and approaches, such as call for papers, enabling speaker engagement, managing virtual event platforms, and writing content for various event formats including executive sessions, keynote and breakout presentations, webinars, industry conferences, and more. 

You will report to our Employer Field & Event Marketing team, and work closely with our Employer Content and Product Marketing teams as well as all the student and higher education sides of our business. In this role, you will be part of a close-knit, high-impact marketing team including demand generation, content marketing, field, marketing, product marketing, and marketing operations—together building a truly world-class SaaS platform to democratize access to careers for students. 

Your Role:

• Own event agenda across our digital, hybrid, and in-person event experiences, including session creation, speaker selection, run-of-show production, and working with our internal team members and external partners to ensure a successful live event (includes Handshake’s Annual conference)

• Plan, coordinate, and execute content for field and corporate event programs including event abstracts, landing pages, promotional emails, sales outreach, social and digital ad copy, presentation decks and scripts, and panel topics and questions 

• Collaborate closely with Content Marketing and Product Marketing to understand target audiences, narratives, and topics that will resonate with our target audience

• Ensure event messaging and narratives are compelling and articulate Handshake’s vision, innovative products, and thought leadership 

• Identify the right partners to provide input for content direction and work closely with creative to ensure event content is on brand and aligns with other marketing campaigns 

• Develop relationships with internal and external partners including Handshake customers, peers, and senior executives 

• Establish a process to oversee all elements of event content and presentation development, including project managing reviews and delivery

• Own event content library and coordinate with other marketing teams to repackage event content to extend life of events & maximize return on event investments

• Optimize event content for audience acquisition and pipeline generation

Your Experience:

• 5+ years of demonstrated ability in a content marketing role in the technology sector (software industry experience preferred), with at least 3 years of event development/programming focus

• Ability to bring complex stories to life in a clear, concise way and produce copy that engages, motivates, and resonates with various audience personas including C-level executives 

• Understand the nuts and bolts of event content production and project management principles related to event pre production, production, and post production

• Experience creating content for different event formats in a physical, digital, and hybrid setting including creative video content to build hype on social channels

• Strong project and program management skills; ability to work independently against tight deadlines, set priorities, work independently, problem-solve and improvise 

• A solid understanding of building, executing, and scaling cross-functional event programs

• Passion for Handshake’s mission and opening up access to opportunity for all students