Content Marketing Manager, Demand Generation

| Greater Denver Area
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Brandfolder by Smartsheet is seeking an experienced Content Marketing Manager to join our fast-paced team. As the leader of our content marketing effort, you’ll be responsible for creating compelling content that helps drive pipeline through a variety of channels.

You will inspire the most recognizable brands in the world, like TripAdvisor and Slack, by providing tools and strategic insights that increase their brand engagement. We’re looking for someone who asks the right questions, challenges the status quo, and makes us a better, smarter company. Is that you?

As required by the Colorado Equal Pay Transparency Act, Smartsheet (Brandfolder) provides a reasonable range of compensation for roles that may be hired in Colorado. Actual compensation is determined by several factors including, but not limited to, level of professional and educational experience, and specific office location. For the state of Colorado, the range of starting pay for this position is between $80,000 and $100,000. In addition, this role will be eligible for RSU stock grant upon accepted offer. Here’s a little more on what we’re seeking: 

What You'll Do:

  • You’ll be responsible for storytelling to brand storytellers, through short- and long-form features for demand generation campaigns, sales enablement, SEO and case studies
  • Write, edit, produce and create content that inspires audiences to move throughout the buyer’s journey to support lead generation goals and an integrated marketing strategy
  • Concept and collaborate with the Marketing team, delivering effective and impactful copy on a multitude of projects (including email campaigns, advertising, web and in-product messaging, collateral, decks etc.)
  • Work with internal and cross-functional business owners—including Demand Gen, Channel Marketing, Product Marketing, and Digital Marketing—to create metrics-driven campaigns and content
  • Continually refine and improve content based on feedback and analytics, A/B testing experience preferred
  • Lead SEO initiatives to improve search ratings and ensure content is easily discoverable
  • Ensure consistency in brand voice, messaging, and style across all assets and platforms
  • Manage content production and distribution processes including integration with marketing operations and sales enablement tools and processes
  • Work with external influencers, partners and internal subject matter experts to define and drive key messages for content.
  • Be internal expert on content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs, while monitoring KPIs and content influence
  • Willingness to speak on webinars and other media formats

What You'll Need:

  • 4+ years of experience in content marketing within B2B technology
  • Proven track record in content marketing strategy and content development across multiple formats for multiple audiences
  • Strong B2B marketing content writing and editing experience is required – content projects and or writing samples will be requested
  • Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
  • Solid foundation in copywriting for advertisements, digital marketing, and SEO
  • Sharp attention to detail with exceptional project management and organizational skills

Perks & Benefits:

  • HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
  • Equity - Restricted Stock Units (RSUs) with all offers
  • Lucrative Employee Stock Purchase Program (15% discount)
  • 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
  • Monthly stipend to support your work and productivity
  • Flexible Time Away Program, plus Incidental Sick Leave
  • Up to 24 weeks of Parental Leave
  • Personal paid Volunteer Day to support our community
  • Opportunities for professional growth and development including access to LinkedIn Learning online courses
  • Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
  • Teleworking options from any registered location in the U.S. (role specific) 

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, and Australia. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • ExpressFrameworks
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • InDesignDesign
    • ProcreateDesign
    • AsanaManagement
    • TrelloManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

We are located in the Zeppelin Station building in the heart of RiNo. The light rail is right next door and we are surrounded by bars and restaurants.

An Insider's view of Brandfolder by Smartsheet

What’s the vibe like in the office?

The vibe at Brandfolder is unique. With the casual environment the atmosphere is relaxed, but don’t let that fool you. Brandfolder folks work hard and are passionate about the company and seeing it grow. With an awesome office located in the heart of RiNo, city and mountain views surrounding, Brandfolder is a phenomenal place to come to work!

Caitlin

Account Executive

What projects are you most excited about?

The constant adventure we are on in regards to customer data. Of course exposing data to the end user is always helpful but how you present that in a super meaningful way is another. The DAM (digital asset management) world is constantly growing and the platform is defined in a large part by how customers are shaping the need.

Chelsea

Technical CX Manager

How does the company support your career growth?

At Brandfolder I’ve always felt that my career growth has been of substantial importance to the company. Being my first position out of college, I’ve had a lot to prove. I may be young but I’ve never felt that as a limitation here at Brandfolder. I’ve always been supported and encouraged to reach for what’s next.

James

Customer Success Manager

How do you empower your team to be more creative?

We believe in creating highly collaborative and empowered environment. Allowing team members to be involved in everything from product requirements, user experience, and technical decisions allows us to create great features for our clients. This enables each of our team members unique backgrounds to contribute to the overall design.

Jim

Head of Product

What are some things you learned at the company?

The importance of defining and executing on a feature's MVP (Minimal Viable Product)! We produce quality features efficiently because we don't waste time coding unnecessary pieces and we iterate quickly. With the completed MVP, I can work with the product and design crews to iterate and converge on the best, best, beautiful, final feature.

Anders

Front End Engineer

What are Brandfolder by Smartsheet Perks + Benefits

Culture
Volunteer in local community
Quarterly team-driven volunteer activities
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental insurance
Vision insurance
Health insurance
Financial & Retirement
401(K)
Company equity
Performance bonus
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Office Perks
Company-sponsored outings
Brandfolder hosts company outings Monthly.
Free snacks and drinks
Company-sponsored happy hours
Pet friendly
Super dog friendly office
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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