Content Marketing Manager - Adtaxi MNG

| Greater Denver Area
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As Content Marketing Manager, you'll be responsible for bringing our content strategy to life, developing assets that educate prospective customers and engage them across the buyer's journey. In this role, you'll build a scalable content creation and distribution strategy, write clear and catchy copy, and develop a range of assets to meet quarterly and yearly goals.
You will report to the VP of Marketing and work closely with Sales, Product, and Operations, telling engaging stories that illustrate how Adtaxi helps customers succeed in digital marketing. You need to be an enthusiastic team player and a self-starter who thinks critically and works efficiently and thoughtfully. This is a fast-paced, creative position and a great opportunity to be part of an innovative company that is a leader in the digital marketing space.
A bit about you:

  • You are a storyteller in your everyday life and know how to create stories that engage audiences of all kinds
  • You understand the B2B customer journey
  • You are an email marketing guru and know just how to get people to open and respond to them
  • You have strong project management skills with an ability to create, execute, and adjust plans as needed


What you'll be doing:

  • Own the end-to-end content strategy and create assets that build brand awareness and engage prospects across the buyer's journey.
  • Identify content gaps and develop assets to fill those in an effort to tell a cohesive story about Adtaxi and how we deliver value for our customers.
  • Lead the strategy, development, and promotion of Adtaxi's webinar programs.
  • Partner with Marketing Operations and Sales Development to lead the strategy and development of Adtaxi's email programs.
  • Partner with product marketing and design leads to recommend copy updates and drive optimization of the Adtaxi website.
  • Recommend strategies for content distribution across a variety of channels, including both paid and organic, and monitor performance accordingly.
  • Personalize content for our target audiences and industries.


Desired Skills and Experience

  • 5+ years in content marketing within a digital marketing organization focused on selling services to marketers
  • Bachelor's Degree in business, marketing, communications or related field
  • Excellent written and verbal communications as demonstrated by appropriate writing samples and presentations
  • Demonstrated experience presenting to large audiences via online webinars or in-person
  • Experience in the area of customer acquisition, retention and customer experience
  • Demonstrated success in managing multiple complex projects, juggling competing priorities and meeting deadlines


Perks of the Job

  • Remote work
  • Work life balance
  • Competitive salary + bonus
  • Generous vacation and sick time
  • Healthcare/Dental/Vision coverage
  • 401K
  • Mobile Carrier Discounts
  • Tuition reimbursement
  • Career growth opportunities
  • Pet Insurance
  • Employee Assistance Program


The annual salary range is $60,000 - $73,000. This position is also eligible for an annual bonus. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).

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Location

5990 N Washington St. , Denver, CO 80216

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