Content Marketing Lead
What we are looking for
Metigy is looking for a focused, confident and enthusiastic Content Lead for our US market activity. In this newly created role, you will engage and work closely with world-class talent to produce unique and compelling content on multiple social platforms. We are looking for an individual who has strong social media experience and a solid understanding of how digital content is consumed and presented.
In this role, you will create, design and execute content marketing campaigns that will shape the future of Metigy’s digital content in the United States. There are 30 million SMEs in the United States and the content marketing campaigns you lead will be an integral part in ensuring Metigy becomes the leading software solution. You will create, write, publish, track and generate demand, measure and communicate the performance of various marketing campaigns and will play an instrumental part of the overall content marketing strategy of the Metigy business. You should have a love for video content, and a passion for creating content that inspires, educates and entertains. You will have proven experience at producing visual content that keeps an audience engaged, have a passion for marketing, love constantly challenging the status quo and experimenting with new ideas.
Who we are
Half of all SME’s fail in the first two years and lack of marketing capability is a consistent issue in the organisations that fail. Metigy is changing that paradigm on a global scale.
Metigy is the world’s leading AI-powered Digital Marketing solution made for SMEs.
Metigy is all about making the challenging yet critical elements of the marketing function, easy and fun!
Our platform integrates with the leading social and digital marketing platforms, Facebook, LinkedIn, Twitter, Instagram, Google, and provides the Strategy in the form of Insights, Recommendations and Decision support so even an inexperienced marketer can master marketing and grow their brand. Digital marketing has never been more important.
This is an exciting time to join Metigy as we are growing quickly! We are scaling globally and this means that there are lots of opportunities for you to have an influence and impact on our business. We aim to have a positive impact on the day to day work of our team, customers and the environment.
What you will do
- Work closely with the Metigy Head of Content (based in Australia) and our other Content Leads in Singapore and Europe to deliver high-quality content for Metigy customers and prospects.
- Work closely with our existing US partners with extensive distribution networks to deliver high-quality content to their substantial SME customer bases.
- Localize existing content for the US market.
- Responsible for ensuring all digital content represents the business goals, maximising content in the creation of growth marketing strategies and champions the end user.
- Responsible for the digital marketing programme execution, from creating content - written, audio & video, advertising, landing page development, lead nurture flows, monitoring, responses and comments.
- Repurposing and optimising content across multiple social channels.
- Own the relationship with external content freelancers (written, audio & video) in the United States.
- Edit audio and video content in the Adobe Creative Cloud suite.
- Research and develop product knowledge, what content our customers use and what types of content converts prospects into customers.
- Brainstorm and develop new video content ideas.
What we are looking for in you
- Have 5+ years of experience in content (including video) creation, social media strategy, organic social media management, podcasting and content performance analytics, within the startup, digital marketing or advertising industry.
- A degree in Marketing or Communications or related field.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Experience in using social media software, and social media conversions tools; Facebook, Twitter, IG, Pinterest, Youtube, TikTok, Google Analytics and Medium.
- Experience in using content creation and management systems; WordPress and Adobe Creative Cloud Suite.
- Customer focused and understands how to align content and marketing programmes to the customer lifecycle.
- Instinctively creative and skilled at adapting content to work on a variety of channels.
- Exceptional verbal and written communication skills. Ability to communicate across functional teams.
- Strong attention to detail.
- Strong project Management capabilities and organisational skills.
- Curiosity, empathy, an ability to work unsupervised but also a team player.
What is on offer
- A fantastic challenge to contribute to a fast-moving scaleup taking on the world.
- An enjoyable work environment.
- A competitive salary and benefits.
- The scaleup lifestyle including the ability to collaborate in our Denver office and then work remotely the rest of the week.
- Options plan for passionate people after a qualifying period.
This is a permanent full-time position based in Denver, Colorado.
How to Apply:
If you like the sound of this role, please submit an application and CV here.
You can find out more about Metigy here:
The Forward Thinking Podcast: An award-winning marketing podcast about Marketing by Marketers & Metigy.
Metigy Blog: News & Announcements, Podcast updates and Awards.
Metigy Learning: Join the world’s leading community of forward-thinking SME Marketers.