Content Strategist

| Greater Denver Area
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At TrainHeroic, we build solutions that help coaches and athletes Be their Best. Our applications enable smart and effective strength and conditioning. We proudly serve clients in the NFL, Olympics, High School/College, and private training facilities.

We’re a high performance culture that serves high performance coaches and athletes. We believe in servant leadership and are seeking humble, hungry, and smart change-makers striving to leave their mark on the world.

Love is at the center of all we do. To be successful at TrainHeroic, you need to love what you do, love why you’re doing it, and love those you serve.

To that end, we’re looking for a Content Strategist who is equal parts Storyteller, Copywriter, and Producer to grow our reach and spread our message. We’re seeking someone who cares to educate, strives to innovate, and craves a gnarly challenge.

Reporting to the Director of Marketing and working closely with the Marketing, Sales, and Product Teams you will lead all aspects of our content marketing and publishing strategy.

In our Content Strategist, we’re looking for a seasoned pro eager to write the future of an industry. We’re setting out to grow TrainHeroic into the foremost thought leader in the strength and performance space, publishing evidence-based training content that helps coaches and athletes be their best.

Our Content Strategist will be a cornerstone team member growing our audience from tens to hundreds of thousands.

For many, this level of autonomy and responsibility is terrifying. For the right person, it’s the perfect position. This role requires an ideal team player with an entrepreneurial mindset.

Publish, measure, learn. Rinse and repeat.

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As Content Strategist, you will:

  • Assist in developing data-driven customer segmentation across the TrainHeroic customer base 
  • Assist in developing accompanying content marketing strategies with a key focus on customer journey
  • Manage full deployment of cross-channel content campaigns:
    • Source, curate, craft, edit and publish expert training multi-media content for the TrainHeroic Blog - managing a growing network of expert freelance and partner content producers 
    • Leverage and promote TrainHeroic content across multiple channels including social media, CRM, and digital advertising efforts
    • Ensure TrainHeroic's voice & tone is consistently used across all communications
  • Engage with and selectively grow the TrainHeroic social media community through paid and organic efforts, acting as our primary community management resource

To be successful in the role, you possess:

  • 5+ years of content marketing experience with a history of personalizing & leveraging content across multiple audiences and channels
  • Bachelor's degree in Marketing, Journalism, Communications, or related field
  • Excellent writing, communication, and organizational skills
  • Experience with customer segmentation practices
  • Ability to write copy for various mediums and channels distilled from long-form expert articles
  • Ability to effectively manage a network of remote content producers
  • Experience managing multi-channel content marketing campaigns
  • Experience working with content publishing, CMS and web analytics tools
  • Knowledge of inbound marketing best practices and experience creating and optimizing content for SEO
  • Experience managing social media communities, with an emphasis on targeted growth
  • Engaging storyteller with examples of using a variety of multimedia including videos, articles, infographics, slideshows and social media across customer journey lifecycles
  • Great interpersonal communication skills to work effectively with your internal team and attract top authors

Ideally you also possess:

  • Passion for strength and conditioning / sports performance with a good understanding of how coaches and athletes think
  • Experience leveraging Hubspot to drive content production
  • Experience using TrainHeroic as a coach or athletes

To help us better asses your qualifications for this role, we are asking that you include the answers to these two questions in your cover letter:

1. What about storytelling for TrainHeroic excites you?

2. How would you capture TrainHeroic’s brand voice?

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About TrainHeroic:

TrainHeroic operates under the umbrella company Peaksware, Inc. along with TrainingPeaks, MakeMusic, and Alfred Music. Together, we work to help people achieve their dreams through deliberate practice. We share an office in in beautiful Boulder, Colorado and have been recognized as one of Outside Magazine's "Best Places to Work" five times.

All Heroes Receive:

  • Opportunity to work alongside passionate, A-players, striving to disrupt the status quo and lead in the industry
  • Competitive compensation and incentives
  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/yr fitness reimbursement for any healthy lifestyle and gym-related purchases
  • Corporate discounts on gym memberships and top-brand gear
  • 15-Days of PTO for all new hires…increases in PTO at various years of service
  • 5% 401(k) Match Program
  • Four week paid sabbatical for all employees after 7 years of service
  • Dog friendly office
  • Trendy Denver, CO location

Visit us at www.TrainHeroic.com to learn more!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • JestFrameworks
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • FeathersJSFrameworks
    • KoaFrameworks
    • NextJSFrameworks
    • AWSDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • BasecampManagement
    • JIRAManagement
    • Pivotal TrackerManagement
    • TrelloManagement
    • WordpressCMS
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail
    • IterableEmail
    • Adobe CampaignLead Gen

Location

Our newly opened Louisville, CO office is located near Highway 36 and McCaslin Blvd. This convenient location allows easy access whether you're commuting from Denver, Boulder, or Northern CO. The area boasts great restaurant and shopping options, as well as miles of trails to get out and explore!

An Insider's view of Peaksware

How do you collaborate with other teams in the company?

Small cross-functional teams form to tackle projects and initiatives. By working together with different teams and experiences, not only can we divide the work across included departments, it also allows us to look at a problem through multiple lenses. This approach helps to ensure that our solution is well suited for the needs we intend to address

Andrew

Manager, Data Analytics & Insights

What are some things you learned at the company?

One of the larger challenges our accounting team is trying to solve is streamlining the overall financial ecosystem by implementing consistent processes, policies and procedures among all brands. It's an exciting challenge to solve, incorporating larger projects within our day to day accounting tasks and responsibilities.

Jessica

Corporate Controller

How do you make yourself accessible to the rest of the team?

Working in CA with a team in CO, one would think our distance puts a strain on accessibility, but with the amount of communication channels we have, being available to the team is second nature. Peaksware is centered on trust and accountability. Through this model, accessibility and collaboration is seamless regardless of the distance.

Kiana

Human Resources Manager

What are Peaksware Perks + Benefits

Peaksware Benefits Overview

We are proud to offer a well-rounded, comprehensive benefits package with fun perks to boot like an onsite gym, onsite music studio, quarterly events, and more.

Culture
Volunteer in local community
We partner with Adopt-A-County Road in Boulder, CO where we maintain a stretch of road by doing organized clean-ups twice a year.
Partners with nonprofits
We partner with Community FoodShare as well as the Longmont Humane society to help raise money around the holidays.
Open door policy
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Peaksware's Flexible First Program allows employees to choose from 3 flexible work strategies (RemoteFlex, HomeFlex, and OfficeFlex), based on which strategy best supports the way you like to work.
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Instead of watching a video, Peaksware hosts live trainings with subject matter experts on topics such as Unconscious Bias. It's a great way to learn and engage with your colleagues!
Hiring practices that promote diversity
Peaksware's Talent Acquisition has invested time & money learning best practices about diversity sourcing and hiring to meet our team's needs. 2 members are Certified Diversity Sourcing Professionals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
To help employees cover any deductibles, copays & out of pocket medical, dental, or vision expenses, employees are able to set aside pre-tax contributions of up to $2,850 annually (for CY 2022).
Disability insurance
Peaksware's disability insurance benefit is 60% of base monthly salary up to a $7,500 maximum monthly payout. Employees can opt into Short-Term and/or Long-Term insurance options to suite their needs.
Dental insurance
Peaksware utilizes Guardian as the plan administrator and network provider for our dental plans. There are two types of coverage available, the Value and NAP option.
Vision insurance
Peaksware utilizes Guardian as the plan administrator with two network options. Employees can choose either the Vision Service Plan (VSP) or Davis Network. You have the freedom to choose any provider.
Health insurance
If you are an active, regular full-time or part-time employee scheduled to work a minimum of 24 hours per week, you are eligible to enroll in the Company's benefit programs.
Life insurance
For your peace of mind, Peaksware provides Basic Life and AD&D insurance through Guardian for all benefits-eligible employees at no cost. Voluntary insurance is available for purchase at minimal cost.
Pet insurance
Peaksware offers Pet Insurance through Nationwide. Employees are able to choose from three levels of coverage with My Pet Protection so you can choose the level of coverage that fits your needs.
Wellness programs
Peaksware offers additional voluntary benefits such as Accident Insurance, Critical Illness Insurance, and Hospital Indemnity. We also offer Teledoc so you can get well with virtual care options.
Team workouts
Mental health benefits
Peaksware offers an Employee Assistance Program. The Guardian WorkLifeMatters EAP provides you and your family members with confidential, personal, and web-based support on a wide variety of topics.
Financial & Retirement
401(K)
The Peaksware 401(k), plan administered by Empower, offers both traditional & Roth investment options which are deducted from paychecks either on a pre- or post-tax basis, up to the annual IRS limit.
401(K) matching
Peaksware will match payroll contributions up to 5%.
Performance bonus
Our compensation philosophy aims to create fair and competitive salary ranges across all brands. Our rewards program seeks to incentivize high performing individuals who have grown within their role.
Child Care & Parental Leave Benefits
Generous parental leave
We provide 4 weeks of parental leave for primary and secondary caretakers.
Family medical leave
We provide up to 12 weeks of unpaid, job-protected leave to eligible employees.
Company sponsored family events
Peaksware's annual holiday party includes spouses and partners to celebrate with employees.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Full-time employees receive paid holiday leave for any company-observed holidays.
Paid sick days
Office Perks
Company-sponsored outings
We host annual outings, including our holiday parties, summer family picnics, and onsite field day. What can we say...we have a lot of fun together, both in and out of the office!
Free snacks and drinks
Healthy (and less healthy) snacks can always be found in any of our kitchen areas.
Some meals provided
Company-sponsored happy hours
Onsite office parking
Our Louisville-based offers ample parking for all employees.
Recreational clubs
Peaksware sponsors a coed softball league each summer.
Relocation assistance
Dependent upon the role and level, we offer varying amounts of financial assistance to new hires relocating to the area to cover moving and travel expenses, along with sharing local housing referrals.
Onsite gym
Professional Development Benefits
Job training & conferences
In addition to company-provided learning and development opportunities, the business also invests in job-specific training opportunities that heighten an employee's understanding in their role.
Lunch and learns
We host lunch and learn meetings regularly on various topics.
Promote from within
Continuing education available during work hours
Customized development tracks

Additional Perks + Benefits

Not only do you contribute daily to making incredible products for end-users, but you can use them for free yourself; employees have access to free accounts from all of our brands.

Employees also have access to the Performance and Recovery Center (PARC), our onsite fitness facility which includes access to onsite private gender-neutral locker rooms and showers. Love commuting by bike? We have you covered with employee only access to secure, indoor bike storage. We also have a couple e-bikes if you'd like to get out for some mid-day fresh air.

If music is your passion, you'll have to check out our onsite Music Studio. Not musically inclined? Come support your wonderfully musically talented colleagues at the Live at 285 Open Mic nights, hosted in our beautiful onsite cafe that includes indoor and outdoor seating and lounge areas. It's a great spot to grab a drink (alcoholic or not) after a day in the office.

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