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Content and SEM Specialist

| Greater Denver Area

Zen Planner is looking for a Content and SEM Specialist who will support Zen Planner’s inbound marketing strategy through managing our content marketing strategy, supporting the Sales team, owning our search engine marketing program and analyzing and reporting on these efforts. 

Our ideal candidate is highly-organized, quick to adapt, a self-starter and an excellent verbal and written communicator. Must have a passion for doing what it takes to become an expert in the topic at hand, whether it be a new fitness trend or small business problem.

RESPONSIBILITIES

  • Work closely with internal teams including Customer Success, Sales and Product
  • Own content leads through the Zen Planner sales funnel (tracking, conversion and ROI)
  • Act as the Outbound Sales channel enablement manager assisting them with campaigns, training, resources and ultimately improving their metrics
  • Implement and refine processes to help increase prospect to marketing qualified lead conversion rates for Outbound Sales team
  • Utilize a combination of best practices and creative problem solving to continually test and improve conversion rates from prospect to marketing qualified lead, as well as close rates
  • Manage and continuously optimize the Zen Planner PPC program
  • Own the company’s SEO strategy by optimizing all online content, including the website, landing pages, blog posts and content pieces, to align with the current strategy
  • Utilize a combination of best practices and creative problem solving to continually test and improve our online conversion rate to become an expert in driving online conversions
  • Develop and manage the content strategy across the whole buyer’s journey including the management of our outsourced content writer and designer
  • Plan, develop and draft blog posts, landing pages, emails, ad copy, press releases and eBooks, and manage the creative development of this pieces
  • Proofread, edit and optimize all content coming from the Marketing team
  • Define, expand and execute the Zen Planner brand across multiple verticals, and create guidelines for company usage
  • Continued support of all marketing campaigns and initiatives as they arise
  • Measure and analyze digital content effectiveness through tools such as Google Analytics, AdWords, SalesForce and HubSpot

REQUIREMENTS                                                

  • Bachelor's degree, preferably in marketing, communications, journalism or a related field, or equivalent experience required
  • Copywriting, SEO and PPC experience required
  • WordPress and HubSpot experience preferred
  • 2+ year’s experience working in a variety of marketing tactics and strategies
  • Demonstrate understanding of existing and emerging marketing tools, strategies for optimization and industry trends
  • A desire to be the first to do things and the creativity to conceive of what that means
  • Comfortable working with a team in a fast-paced environment, and ability to prioritize/meet deadlines within specific time constraints
  • Ability to work on your own as well as with a team
  • Strong English, editorial and creative writing skills
  • Excellent research, proofreading and editing skills
  • Ability to collaborate, motivate and influence others   
  • Must be able to roll up your sleeves—this is a hands-on position as well as a strategic one

BONUS POINTS

  • Experience using Adobe PhotoShop, Acrobat and InDesign
  • Experience with social media, email marketing and PR
  • Experience with testing tools such as Optimizely
  • Familiarity with the Inbound Marketing strategy
  • Technical understanding of marketing automation platforms such as HubSpot
  • Personal passion for fitness (CrossFit, Dance, Martial Arts, Gymnastics, Yoga, Pilates and other fitness disciplines)

Zen Planner is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

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Location

9325 Dorchester Street, Highlands Ranch, CO 80129

What are Zen Planner Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Sabbatical
Perks & Discounts
Beer on Tap
Casual Dress
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

$100 per month fitness reimbursement. 4-week paid sabbatical program (plus travel cost reimbursement). Onsite fitness room with free weekly yoga classes (taught by our very own team members!). Friday team lunch, fresh fruit and healthy snacks available (along with the occasional doughnut run).

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