Healthgrades is focused on providing trusted information that helps consumers and providers make meaningful connections. As a Consumer Strategist, you will showcase your impressive analytical skills and strategic planning chops. You will leverage HG’s market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients.
 
What you will do:

• Work with clients directly to understand their marketing needs and identify relevant data insights
• Create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities
• Engage internal resources and partners for project/campaign planning and unified expertise
• Draft proposals laying out integrated strategies and expected outcomes for client review
• Report results and explain implications of executed strategies to client
• Analyze strategy results and make recommendations for optimization

 What you will bring:

• Bachelor’s degree and 5+ years of experience in marketing planning and campaign/program execution
• Ability to manage multiple projects in a fast-paced, dynamic environment
• Excellent organizational and time management skills
• Good understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing is a plus
• Experience with a majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua, and Salesforce Marketing Cloud
• Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation
• Ability to develop and present a compelling story to stakeholders that articulates the business problem, outlines corresponding solutions, and frames the outcomes
• Experience with development, management, and evolution of consumer insights and journey mapping
• Comfortable with 25% overnight travel

Why Healthgrades?

At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and high-energy work environment while setting the stage for your continued success.

• Purpose-Driven Business – we help people make more confident healthcare decisions
• Changing the Game – dynamic, employee-focused culture with career advancement opportunities
• Community Builders – partners of local charity organizations, matching gifts program, Go-Green efforts, and wellness initiatives

Compensation & Benefits

• Salary: $58,000 - $70,000 annually*
• Commission plan 
• 401(k) plan options
• Medical, dental, and vision insurance, with HSA contributions for qualifying plans
• Company-funded basic Life, AD&D, and disability coverage
• Family planning resources
• Subsidized wellness benefits
• PTO plus paid holiday and volunteer time
• Tuition reimbursement and learning & development programs

*Actual base pay will be determined based on qualifications and experience