Consumer Marketing Specialist

| Greater Denver Area

 

Webroot is currently seeking a Consumer Marketing Specialist with 2-5 years of experience in Ecommerce, Retail, Sales, and/or Marketing. This professional must thrive in a fast-paced, energetic environment and enjoys partnering cross-functionally to deliver outstanding results. Sound like this could be you?  Keep reading…

This Consumer Marketing Specialist role incorporates marketing, planning, execution, optimization and tracking. To be successful, you must be highly motivated, a proactive planner, an outstanding communicator, and be able to develop/maintain collaborative relationships. The right candidate will be both strategic and analytical while maintaining a creative, entrepreneurial spirit.

 

As Webroot's Consumer Marketing Specialist, based out of our Broomfield, CO, office, your primary mission will be to develop marketing materials to support business initiatives including content, interactive programs, staff guides, and supporting material. 

Primary Responsibilities

  • Partners cross-functionally to ensure alignment of Consumer messaging and to ensure optimal channel performance for Webroot and our retail partners
  • Responsible for all content, display advertising, and sponsored product placements with ecommerce partners including Amazon, Apple App Store, Best Buy, Google Play, Walmart, and others
  • Channel ownership for offline Consumer ad channels including radio, television, print, and experiential
  • Project manages campaign development across all aforementioned consumer-facing marketing vehicles
  • Gathers retailer reporting and synthesizes it for use across the Sales, Marketing, and Product organizations
  • Partners cross-functionally to optimize processes and campaign performance for the Consumer business

Required Skills & Experience

  • Bachelor's degree
  • Exceptional oral and written communication skills
  • Excellent analytical and reporting abilities
  • Strong project management and organizational skills
  • Ability to work independently and collaboratively as part of a team
  • Ability to travel as needed (<5%)

Preferred Skills & Experience

  • Consumer marketing experience, preferably in the tech industry
  • Experience with ecommerce and digital advertising
  • Knowledgeable across a wide variety of marketing channels

 

 

At Webroot, we do more than secure our customers' personal computers, mobile devices and networks. We also nurture our employees' most critical assets – their talents, experience, and career aspirations. Webroot has the energy of a start-up with the strength and stability of an Internet security market leader. We foster the innovative culture you'd expect of a company that's making a statement. Webroot is a company in which you can invest yourself fully, knowing that you're not only protecting our customers around the world, but also that your talents and innovation will be recognized and rewarded. We encourage you to learn more about us and explore our job openings. Secure your future. Ensure the same for your career. Principals only - no third parties, please. Webroot Inc. is an Equal Opportunity Employer.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

385 Interlocken Crescent, Broomfield, CO 80226

An Insider's view of Webroot

What are some social events your company does?

Annual Bike-to-Work event, Women of Webroot, Game Nights, Teammate-led photography classes, Fun team-building exercises.

LeVar Battle

Senior Communications Manager

What makes someone successful on your team?

Hard work, creativity, ambition, and collaborative.

Levar Battle

Senior Communications Manager

What are Webroot Perks + Benefits

Culture
Volunteer in local community
Webroot employees participate in local volunteer activities such as Community Food Share, American Diabetes Association’s, Delores Project, and BeadforLife.
Diversity
Unconscious bias training
Unconscious bias training is incorporated into Webroot's Interview Training, a mandatory session for all employees that regularly make hiring decisions.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
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