CMO - Bluprint

| Greater Denver Area
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As a key member of Bluprint’s management team, this marketing leader will provide the strategic and tactical leadership to evolve Crafty’s marketing team into a world-class organization that effectively supports continued rapid growth and builds brand awareness and recognition on a national and eventually international level.
Key responsibilities:

  • Build, lead, and develop a high-functioning Marketing team to achieve continued, rapid revenue growth, reaching Bluprint’s goal of $100MM+ in annual revenue by 2021

  • Lead team of 45 that includes the Acquisition and Retention, Merchandising, Editorial, Business Development; PR; Brand and Community teams.

  • Primary interface with NBCU’s programming, advertising, and integration teams

  • Drive brand and marketing strategy, demand generation, and community

  • Manage leaders of our digital acquisition channels and our data science team to optimize performance and spend to drive continued rapid growth

  • Develop customer acquisition programs and constantly monitor the effectiveness of such activities.

  • Design and optimize a world class conversion funnel

  • Leverage the website as the principal branding and conversion tool

  • Work closely with internal and NBCU video production teams to design and execute promotional spots and have a keen understanding of leveraging video, both online and offline to convert new users

  • Manage agency relationships

  • Establish and develop robust new marketing channels with leaders of our Business Development team ~ Expand digital reach via new partnerships

  • Continue to engender deep customer loyalty as evidenced by retention

  • Develop short and long-term objectives, target markets, competitive positioning, marketing strategies, and supporting programs to meet Bluprint’s long-term growth objectives

Basic Qualifications

  • 15+ years of marketing experience in roles of increasing responsibility
  • Strong track record of leadership roles in high growth organizations. Familiar with the charter of driving step-change growth – in business results, the organization’s capabilities
  • Direct marketing: Prowess in 1:1 DR marketing (online, offline) that results in scaled acquisition and retention at a CAC below defined and vetted LTV; optimal channels include email, PR, TV, SEO, SEM, and Social
    Sophisticated in acquisition funnel strategy, testing, scaling and management; successful track record of prioritizing resource allocation in an environment with many competing and attractive alternatives
    Deep understanding of subscription business model
    Leadership experience at nimble, high growth organizations: multiple experiences building and leading a high-performing marketing team; experience and acumen in working with the CEO and cross-functional teams (finance, product, production and engineering)
    Strong brand and marketing strategy sensibility in multi-category/product online businesses: positioning, messaging, communications; prior experience managing external agencies
  • Success in extending the brand into a powerful, active, and evangelizing community experience for users
  • Prior experience extending a company into global markets; adapting the brand and product line to new geographies and determining optimal market entry and acquisition plans
  • Minimum of a Bachelor's degree (BS/BA), MBA preferred
    Additional Job Requirements
  • Must apply via nbcunicareers.com in order to be considered
  • Must be able to work in Denver, CO
    Must be able to travel within the US and internationally as needed
  • Must have unrestricted employment authorization in the US

  • Online subscription and ecommerce experience
  • Passion and competence in being a visible spokesperson and “face” for the brand
  • An entrepreneurial mind-set is key, along with a natural muscle and playbook in testing, measuring and scaling new directions for the strategy and work
  • Proactive, tireless work ethic, candid but collaborative disposition, and high standards
  • Extremely strong analytical orientation
  • Excellent oral and written communication skills
  • Excellent interpersonal and coaching skills
  • Strong executive presence and expert-level ability to partner with executives in a high-performance environment
  • Excellent organizational skills
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    Location

    We're on the second floor of the Denver Place North Tower building, conveniently located in downtown Denver's Central Business District.

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