Channel Marketing Specialist, Sr at CSG

| Greater Denver Area
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Position Details:

The Channel Marketing Specialist Sr is responsible for the coordination and implementation of CSG’s outbound marketing activities directed towards current and potential customers and channel partners.  Working collaboratively across the Channel Marketing team, this role will partner with client business unit and product marketing teams on the creation and execution of the go-to-market strategy within assigned regions and/or client business units. This highly collaborative role will liaise with members of the corporate and product marketing teams, as well as product and sales teams, to ensure alignment to overall business objectives.

Job Responsibilities:

Revenue Support

Working with client business unit and product marketing teams to execute go-to-market business plans for assigned customer business units and regions that drive sales growth across all channels.

  • Develop and implement innovative outbound marketing strategies and programs intended to meet and/or exceed sales objectives. Ensure effective adoption of marketing campaigns across the organization.
  • Serve as a point of contact for client business unit teams to ensure that channel marketing programs are increasing early stage opportunities as well as nurturing existing pipeline throughout the sales process.
  • Monitor program results and make ongoing enhancements and adjustments to strategies and programs, as needed.
  • Build and maintain collaborative relationships with client business unit and product marketing teams and make recommendations for enhancements to the channel marketing strategy in consultation with marketing leadership.
  • Monitor and report on marketing program effectiveness and ROI.

Campaign & Program Execution

Leverage and adapt corporate and product marketing programs and activities to help generate leads, promote CSG brand awareness, and influence customers, prospects, and analysts across assigned customer business units and regions.

  • Develop and implement innovative programs and campaigns to fill the lead pipeline and align marketing planning and initiatives to meet and exceed lead and opportunity goals across assigned customer business units.
  • Develop and execute event plans (i.e. trade shows, client conferences, client events, business reviews, etc.)  across assigned client business units. Collaborate with business unit, corporate, product marketing, and product teams to ensure the event aligns with overall lead generation program objectives.
  • Drive the execution of demand generation strategies and post-event lead nurturing strategies, and partner with marketing operations on lead tracking and reporting.
  • Manage the development of key campaign collateral, including case studies, testimonials, regional requests, etc.  
  • Track and report on campaign effectiveness to help improve campaign performance and ROI.

Travel

Must be able to travel internationally and/or domestically (dependent upon location of the role) up to 30% of the time.

Experience & Education

  • 5-8+ years of marketing experience, preferably in a B2B technology environment.
  • Strong project management and planning skills.
  • Excellent written and verbal communication skills.
  • Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results.
  • Ability to work with all levels of internal staff, clients, and prospects and develop strong working relationships across the organization.
  • Knowledge of how to effectively prioritize and get things done in a fast-paced, fluid environment.
  • Natural storyteller, with ability to find or create news/communications opportunities.
  • Familiarity with a variety of marketing campaign management tools and technologies (i.e. Salesforce, Pardot, etc.).
  • Bachelor’s Degree in Marketing, Business or equivalent experience.
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Location

Denver Tech Center! We just moved into a brand spankin' new building with gym, coffee shop, modern accents and our new branding throughout.

An Insider's view of CSG

How would you describe the company’s work-life balance?

"I love the flexibility CSG offers. They focus on getting the work done and being available to meet business needs. I am able to take the time I need to spend with my family and juggle their many needs. "

Current Employee - via Glassdoor

Senior Accountant

How do you collaborate with other teams in the company?

"People from different teams and with different titles are cooperative and responsive in trying to solve issues."

Current employee - via Glassdoor

Technical Writer

How has your career grown since starting at the company?

"Good definition of accountability and open / encouraged around empowerment. Received two professional training opportunities (certification) quickly and welcomed and embraced by my team as well as those around me. Good networking opportunities to get to know others and build relationships."

Current Employee - via Glassdoor

Devops

What are CSG Perks + Benefits

CSG Benefits Overview

Your benefits, your life, your choice. Our benefits offerings are designed and developed especially for you and your family. CSG provides a comprehensive selection to support your good health and well-being. More importantly, we hope they add value to your life. CSG International is proud to offer employee-focused benefit plan options that are robust in design and support a wide spectrum of employee well-being and health care needs. Plan pricing is market-competitive and in line with industry peers. As U.S. companies face the need to more aggressively control health care costs, CSG maintains an employee-focused strategy. We consistently aim to further maximize your savings through specialty programs, Health (telemedicine,) vendor partnerships and carrier-sponsored enhancements.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
CSG makes a $400-$1,200 contribution to your account depending on your family status (single, married, married with kids).
Disability Insurance
CSG pays for a 100% short-term disability plan and an up to 50% of your salary AD&D plan. We also offer long-term disability and supplemental AD&D plans.
Dental Benefits
Our metlife dental plan has 100% coverage on Preventive care, 80% of negotiated fees on services such as fillings, crowns, and bridges and a $1500 lifetime Orthodontia benefit for children under 19.
Vision Benefits
Our Vision Service Plan allows you and your family to save on vision exams, glasses & contacts. Vision exams are covered at 100%, with $20 lenses and an $160-$220 allowance toward frames and contacts.
Health Insurance Benefits
We offers 4 United Healthcare plans, HSAs, CVS/caremark​ prescription coverage, and FSAs. 24/7 counseling & health services, virtual doctors and nurses, and health apps are also provided
Life Insurance
Our UNUM basic life insurance plan is paid by CSG and is equal to one times your annual base salary. We also offer supplemental and dependent plants as well.
Wellness Programs
We also offer programs like 24/7 United Healthcare Health coaching, stop smoking classes, Virtual Visits by Doctor on Demand or Amwell, and 4 mobile health apps to our employees.
Onsite Gym
CSG's new Denver office building provides an on-site gym.
Retirement & Stock Options Benefits
401(K)
Our Fidelity plans allow you to choose your fund and have Fidelity fully manage, partially manage or not manage your plan at all. We also offer post-tax Roth options.
401(K) Matching
CSG will match up to 5% of your eligible earnings in your Fidelity 401(k). If you have between 5-9 years at CSG, the company will contribute another 1.0% of eligible earnings and 2.5% for 10+ years.
Employee Stock Purchase Plan
The ESPP provides eligible employees the option to purchase shares through payroll deduction at a 15% discount off fair market value as of the last day of the month.
Performance Bonus
CSG managers have the ability to offer yearly performance bonuses and spot bonuses to hard-working employees who are going above and beyond. We also offer trips, hard-goods and other incentives.
Child Care & Parental Leave Benefits
Generous Parental Leave
CSG offers up to 16 weeks of paid maternity leave (maternity + bonding), and 6 weeks of paid bonding leave for spouses/partners, birth mothers and adopting parents.
Flexible Work Schedule
We know everyone's life situation varies. Our employees have the ability to dictate how, when, where they work, as long as it does not interfere with their team, their work, or the business.
Remote Work Program
Every position is varies, but CSG's flexible work schedule has the option to work from home when needed. Some employees choose to work remote a few days a week, while others do so fulltime.
Family Medical Leave
LOA eligibility is based on various factors including number of hours worked per year as well as if an employee has been with CSG one year or longer.
Adoption Assistance
CSG will reimburse up to $5,000 of expenses incurred during the legal adoption of child and provide up to 6 weeks of paid bonding leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
CSG’s salaried employee flexible vacation policy is a result of CSG’s belief that performance and meeting or exceeding expectations are the measure for success, not time spent in the office.
Generous PTO
We offer 4-6 weeks of PTO for non-salaried employees.
Paid Volunteer Time
Whether building new homes with Habitat 4 Humanity, donating blood and goods to the Red Cross or matching our employees’ contributions to their favorite charities we care about our communities.
Paid Holidays
We offer 7 paid US holidays. New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, the day after Thanksgiving, and Christmas Day.
Paid Sick Days
Eligible employees may accrue up to 80 hours per calendar year of paid sick time. This time is often broken up by the hour for doctors visits, taking care of sick kids, etc...
Perks & Discounts
Casual Dress
We want our employees to be comfortable and dress in whatever will allow them to perform at their best.
Commuter Benefits
CSG has partnered with WageWorks to offer you a comprehensive Commuter Benefit Plan.
Company Outings
CSG has company-wide annual holiday parties and other events throughout the year.
Stocked Kitchen
Our office has a kitchen and cafeteria area, on top of that the building has a fantastic coffee shop / bistro in the main lobby.
Parking
Our building has it's own parking garage.
Relocation Assistance
Varies job opening to job opening.
Professional Development Benefits
Job Training & Conferences
Professional development is extremely important to CSG, as such participation in conferences, trainings and other events are strongly encouraged and often paid for.
Tuition Reimbursement
CSG encourages career and personal development of its employees by providing financial assistance (up to $3,000 annually) for educational opportunities.
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer $3000 annualy for continuing education.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Unlimited Vacation, Competitive Parental Leave, 401k Match, Medical Insurance, HSA/FLEX Plans, Dental Insurance, Vision Insurance, Non-Profit Gift Matching Program, Employee Stock Purchase Plan, Paid Holidays, Education/Tuition Assistance, Commuter Benefits, Adoption Assistance, Local Memberships & Discounts, Travel Accident & Medical Insurance, Life Insurance, Short & Long Term Disability Insurance, AD & D Insurance, Leave of Absence Plans, Medical, Legal Counseling, Free Health Risk Assessments, Free Flu Shots, Tobacco Cessation Program and More!

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