Channel Marketing Manager
Company Description
Zayo provides mission-critical bandwidth to the world’s most impactful companies, fueling the innovations that are transforming our society. Zayo’s 133,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo’s communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Responsibilities:
Drive channel growth and build brand awareness with Zayo’s channel partners by architecting Zayo’s first integrated Channel Marketing organization
Responsible for the strategy, planning, and execution of partner marketing initiatives and sales motions that grow channel opportunities, leads, and revenue
Work collaboratively with channel sales leadership, marketing teams, and sales teams to design, build, support, and accelerate all channel activities on a global basis.
Build successful engagements that encourage channel partners to sell Zayo products ahead of competitive offerings
Develop campaigns to recruit new channel partners into the program
Create partner‐ready demand creation programs designed to drive new opportunities into the pipeline
Develop effective marketing and sales collateral – using both internal and agency resources – for use on the website and in campaigns
Analyze program results and make recommendations for future improvements, along with other duties as assigned
Build out initial channel marketing strategy, with ability to grow the function as we drive more revenue from the channel
Reports to the Head of Revenue Marketing
Minimum Qualifications
7+ years experience in a high-tech B2B marketing, with at least 3 years experience in channel marketing/programs
Solid understanding of channel marketing programs
Deep experience working with channel partners. Knowledge of partners, how they think, why they act, and how to help them be successful.
Experience running campaigns and programs that directly contributed to pipeline and revenue growth
Exceptional quantitative and problem solving skills and ability to make data-driven decisions
“Test and learn” mindset - comfortable taking calculated risks
Detail oriented and strong cross-functional program management skills
Preferred qualifications
Experience marketing to large enterprise clients in a highly complex industry
Channel‐oriented sales experience in the technology industry is a plus
Experience in developing and executing alliance programs is a plus
Understanding of pipeline management and metrics
Passion for technology and infrastructure