Xero
Denver, CO

Channel Marketing Manager

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Our Purpose
At Xero, we're here to make running a business beautiful. By making small business more efficient every day, connecting them with big business technology and empowering a community behind them, their potential is limitless. When that happens, we're not only helping small businesses, we'll be building a stronger economy that can change the world.
How you'll make an impact
The Channel Marketing Manager is responsible for delivering projects, campaigns and activity to drive growth and retention through our accountant and bookkeeping partner channel.
An important aspect of this role will involve establishing and maintaining good working relationships both within the marketing team and the wider organization.
What you'll do

  • Manage integrated campaign executions focused on our partner channel of accountants and bookkeepers
  • Provide relevant insights from data analysis
  • Collaborate with cross-functional teams to inform campaign strategies
  • Ensure efficiency and agility in execution
  • Manage the repository of learnings and outcomes from each campaign
  • Publish findings across the marketing team and broader business
  • Utilize tools such as Salesforce, Marketing Cloud, Asana, and G Suite 


Success looks like

  • Effectively supporting a high growth sales org
  • Building strong working relationships with cross-functional and often geographically dispersed teams, that allow you to challenge and influence stakeholders (internal & external)
  • Utilization of data to develop plans and execute marketing programs based on customer needs and insights
  • Comfortable navigating ambiguity and contributing to process improvement
  • Proactively seeking all the information you need from different stakeholders across the business
  • Influencing others to help execute your go-to-market plan and help you deliver your KPIs
  • Having an inquisitive nature that inspires you to continually learn and shape your own career will be critical to your success at Xero

What you'll bring with you
Critical competencies

  • Strategic perspective: Ability to contribute to defining a strategic vision and own execution 
  • Plans & aligns: Strong project management and campaign execution skills
  • Communication: Excellent communication and writing abilities
  • Resilience & adaptability: Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Building relationships: Build relationships across marketing, events, sales, and supporting teams to create targeted campaigns within the partner channel

Experience

  • 5+ years of relevant channel marketing management experience
  • Proven experience in the creation and development of campaign strategy, positioning and messaging
  • Experience working with accounting and bookkeeping channels a plus
  • Experience in a supporting a sales team in a fast-paced, SaaS environment desirable 

Why you'll love Xero

Diversity of people brings diversity of thought and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and change are not only inspired but also celebrated. We value our people and want them to enjoy and take pride in their work.

We have a unique and special culture based around our values (#ownership, #challenge, #beautiful, #human and #champion) and offer a number of other great benefits and perks including Xero shares.

So if you want to hear more and get the opportunity to help shape the next phase in the Xero success story please apply!
Xero is an Equal Opportunity Employer.

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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Remote work program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Mandated unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental insurance
Cigna dental PPO plan
Vision insurance
VSP vision plan
Health insurance
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental health benefits
Concern EAP benefits for all employees
Financial & Retirement
401(K)
401(K) matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous parental leave
26 weeks paid parental leave.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid volunteer time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid holidays
11 paid holidays per calendar year
Paid sick days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Office Perks
Commuter benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company-sponsored outings
Annual holiday party, as well as a summer celebration!
Free snacks and drinks
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some meals provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Company-sponsored happy hours
Happy hour starts every Friday at 4!
Fitness stipend
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job training & conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

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