Xero

Channel Marketing Manager, Enterprise at Xero (Remote)

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Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you'll make an impact

This is a marketing role responsible for creating strategies that inform activities to drive growth and retention through our enterprise accountant and bookkeeper partner channel along with leading and managing the delivery of any projects and campaigns that support these strategies.

This role will partner closely with enterprise sales along with the communications team in driving initiatives to cement Xero as the platform of choice for accountants & bookkeepers and their small business customers.

This role is open to sitting in any of Xero's US office: Denver, San Francisco or New York City. We can also support remote employees in the following states: Arizona, California, Colorado, Florida, Georgia, Idaho, Iowa, Illinois, Kansas, Massachusetts, Maryland, Minnesota, North Carolina, Nebraska, Nevada, New York, Ohio, Oklahoma, Oregon, South Carolina, Texas, Utah, Virginia and Washington.

What you'll do

  • Drive integrated campaign planning and manage executions focused on our partner channel of enterprise accountants and bookkeepers
  • Act as a business partner with sales leads to inform planning and program activity 
  • Oversee all partner channel touch points to ensure effective sales enablement
  • Provide relevant insight from analysis of program results to inform performance or budget optimizations 
  • Manage the repository of learnings/outcomes from each campaign to improve future strategies
  • Publish findings across the marketing team and broader business
  • Partner with PR, events and voice of customer teams to support increasing Xero’s visibility in the enterprise channel
  • Utilize tools such as Salesforce, Marketing Cloud, Asana, and G Suite

Success looks like

  • Effectively supporting a high growth sales org
  • Desire to build strong working relationships with cross-functional and often geographically dispersed teams, that allow you to challenge and influence stakeholders (internal & external)
  • Data-driven marketer who is eager to develop plans and execute marketing programs based on customer needs and insights
  • Comfortable working in an environment where process doesn’t always exist and and ability to navigate your way through the business to ensure your success
  • Proactively seeking all the information you need from different stakeholders across the business
  • Influencing others to help execute your go-to-market plan and help you deliver your KPIs
  • Having an inquisitive nature that inspires you to continually learn and shape your own career will be critical to your success at Xero

Critical competencies

  • Ability to contribute to defining a strategic vision and to articulate it in front of a variety of audiences
  • Strong project management and campaign scheduling skills 
  • Excellent communication and writing skills
  • Proven ability in influencing others by adapting approach to suit the individual in order to achieve the right outcomes
  • Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution
  • Ownership and ability to thrive in a fast-paced environment
  • Self-motivated and team-oriented

Experience

  • 5-7+ years of relevant marketing management experience
  • Proven experience working with sales, working with enterprise accounts a plus
  • Knowledge or understanding of the accounting industry a plus
  • Proven experience in the creation and development of integrated campaign strategy, positioning and messaging
  • Experience with SaaS is preferable
  • Proven ability to work within CRM tools like Salesforce and analyze results for improved KPIs

Xero is an equal opportunity employer. Xero celebrates diversity. We are committed to creating an inclusive environment where our employees can do the best work of their lives.

Xero offers access to low-cost, high-quality health care options through Cigna and Kaiser (in CA & CO only)
Xero will match 100% on the first 3% of 401k contributions plus 50% match on next 2% of contributions
Employees enjoy 21 days of paid time off per year
Employees have 10 days of wellbeing leave to care for their minds, bodies, and families
US employees enjoy 11 paid holidays per year
Xero offers an industry-leading 26 weeks of parental leave at 100% pay
Xero offers a number of employee wellness programs, to include yoga, mindfulness and nutrition workshops, EAP, free flu shots, team meals, and a monthly wellbeing allowance

About Xero?

Diversity of people brings diversity of thought, and we like that. A collaborative and inclusive environment is important to us. Working at Xero will provide you with a diverse and inclusive environment alongside people who will respect, challenge and support you to have fun while you do the best work of your life. We are a place where personal development, innovation, and well-being are not just inspired but celebrated.

We value our people and offer a wide range of compelling benefits and perks, including Xero shares. Xero’s collaborative culture is underscored by our values - #Ownership, #Challenge, #Beautiful, #Human and #Team - which empower us to understand and serve customers, attract top talent and continuously innovate. From the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.

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Where we are

Just a quick walk from Union Station, our US HQ is located in the heart of Denver's LoHi neighborhood surrounded by local shops and restaurants.

Technology we use

  • Engineering
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • SalesforceCRM
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What are Xero Perks + Benefits

Xero Benefits Overview

Xero offers a variety of benefits aimed at helping our employees maintain their physical, financial and mental wellbeing, allowing them to bring their best selves to work each day

Culture
Volunteer in local community
Xero employees are given a day off each year to volunteer in their communities.
Friends outside of work
Eat lunch together
Intracompany committees
We have employee run groups that focus on initiatives like wellness, culture and diversity & inclusion.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
42% of Xero's leadership team is female, while our Board of Directors maintains an equal gender balance. Xero was included in Bloomberg's 2020 Gender Equality Index report.
Unconscious bias training
All Xero employees will complete online unconscious bias training during on-boarding
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
The talent and leadership teams at Xero are committed to building diverse talent pipelines that reflect the communities we serve.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Xero allows employees to set aside pre-tax dollars for medical and dependent care expenses. $2,650 annual limit for healthcare FSA
Disability Insurance
Xero's long and short term disability plans provide income protection at 60% of annual base salary
Dental Benefits
Cigna dental PPO plan
Vision Benefits
VSP vision plan
Health Insurance Benefits
Xero offers a variety of health plans including Cigna HSA, Cigna PPO, and Kaiser HMO for Colorado and California employees
Life Insurance
Provided to Xero employees at no cost. Coverage for each employee of 2x annual base salary up to $500,000
Wellness Programs
Xero will fund up to $300 annually in employee health reimbursement account to be used toward a health improvement activity including gym membership, mental, physical or financial health
Mental Health Benefits
Concern EAP benefits for all employees
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Xero will match 100% on the first 3% contributions plus 50% match on next 2% of contributions
Company Equity
All Xero employees are granted Restricted Stock Units at a certain percentage of their base salary which vests over a 3 year period
Child Care & Parental Leave Benefits
Generous Parental Leave
26 weeks paid parental leave.
Remote Work Program
Typically, we work from home as needed. During COVID, all employees are working remotely and have access to stipends to access the equipment they need to be successful.
Vacation & Time Off Benefits
Generous PTO
Xero offers 21 days of paid time off, 10 wellness days, as well as 11 paid holidays per calendar year. We also participate in a company wide shut down between Christmas and New Years Day
Paid Volunteer Time
Xero encourages employees to give back to our communities by providing 8 hours of paid volunteer time per year
Paid Holidays
11 paid holidays per calendar year
Paid Sick Days
Each employee is granted 10 wellness days per year in addition to our generous PTO
Perks & Discounts
Casual Dress
You'll typically catch our employees rocking jeans and a Xero t-shirt!
Commuter Benefits
Set aside pre and/or post tax dollars for commute related transit, parking and bike expenses
Company Outings
Annual holiday party, as well as a summer celebration!
Game Room
Video games and ping pong table in lounge
Stocked Kitchen
You find a variety of fruit, chips, nuts, snack bars, sodas and iced tea in the Xero kitchen
Some Meals Provided
Breakfast each Tuesday and lunch every Thursday from a variety of local vendors
Happy Hours
Happy hour starts every Friday at 4!
Fitness Subsidies
Our monthly health reimbursement plan can be used towards your fitness membership or a variety of other health related wellness programs
Professional Development Benefits
Job Training & Conferences
Teams have budget set aside each year to support growth and up-skilling
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

Additional Perks + Benefits

Xero leadership consistently reviews benefits to ensure they are competitive and allow our people to bring their full selves to work each day.

An Insider's view of Xero

What’s the vibe like in the office?

You will always find someone to grab coffee or take a quick walk with. We really value being #human in the office and it’s one of the most important things that everyone in Xero does. This means empathizing, helping, listening, and being there for one another. It's what makes me love not only Xero, but the individual people within Xero too.

Rose

Workplace Experience Coordinator

What projects are you most excited about?

Right now, I'm most excited to work on our Denver Roadshow. I've worked with our Colorado Account Manager to connect with Colorado's leading accounting and bookkeeping firms and drive attendance to this event right here in Denver. Our goal is to build up our network and educate the community on all Xero has to offer!

Sophia

Senior Account Manager

What makes someone successful on your team?

We look for people that are driven by purpose, who understand their role in the larger organization and make great things happen. Dependability is one of the highest traits of successful people within the Customer Experience organization. Trusting that your teammates can & will get things done is the first step to developing effective collaboration

Raphael

Director, Customer Experience- Americas

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