Brand Director at JumpCloud

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All roles at JumpCloud are Remote unless otherwise specified in the Job Description.

About JumpCloud
JumpCloud’s mission is to Make Work Happen®, providing simple, secure access to corporate technology resources from any device, or any location. The JumpCloud Directory Platform gives IT, security operations, and DevOps a single, cloud-based solution to control and manage employee identities, their devices, and apply conditional access controls based on Zero Trust principals. Since launching in 2012, our global user base has grown to more than 150,000 organizations, with more than 5,000 paying customers including Cars.com, GoFundMe, Grab, ClassPass, Uplight and Peloton. JumpCloud has raised over $400M from world-class investors including Sapphire Ventures, General Atlantic, Sands Capital, Atlassian, and CrowdStrike. Our teams are growing fast, too, and we're looking for talent across engineering, sales, customer success, marketing, product management, and more. Join our team of dedicated, passionate, and creative people who are eager to change the IT industry forever.

Do you enjoy solving challenging problems using the latest technologies within a great team? Is knowing your work will be highly visible and mission critical a key component for the next step in your career? At JumpCloud, we’re looking for best-in-class talent to help define the future of modern identity and device management from the ground up.

JumpCloud’s mission is to Make Work Happen®, providing simple, secure access to corporate technology resources from any device, or any location. The JumpCloud Directory Platform gives IT, security operations, and DevOps a single, cloud-based solution to control and manage employee identities, their devices, and apply conditional access controls based on Zero Trust principals. JumpCloud has a global user base of more than 100,000 organizations, with over 3,000 customers including Cars.com, Grab, ClassPass, Uplight, Beyond Finance and Foursquare. JumpCloud is backed by BlackRock, General Atlantic, OpenView, and Foundry Group.

About the Role:
The JumpCloud brand director will champion a compelling brand vision, expression, and execution for JumpCloud that will get the attention of our customers, prospects, employees, job seekers, investors, and partners across the tech and MSP landscapes. Doing this will require working collaboratively and cross-functionally with other design, editorial, and creative groups, as well as our advertising agencies. The brand director will own the JumpCloud brand guide and review all creative against that guide, will be the driver for our awareness advertising campaigns, and will partner with other groups to support our ambitious goals around branded search, extending brand campaigns into experiential, social, PR, and buzz marketing as well.
We are looking for an innovative, strategic brand leader to help grow awareness and build strong equity at both the master brand and sub-brand (partner, product) levels. The ideal candidate will have extensive in-house or agency experience helping tech/product-led growth companies become global iconic brands.

Reporting to the Head of Corporate Marketing and Communications, you will have a tremendous impact across the business by overseeing our brand positioning, architecture, and messaging. This role requires someone who can expertly manage qualitative and quantitative research, then bring actionable insights and business-driving implications to senior leaders around the company. As Director of Brand Strategy, you will be responsible for building a global center of excellence for brand strategy, helping to ensure that a deep understanding of our customers and their needs are at the center of all marketing strategies going forward.

Primary Responsibilities:

  • Ensure brand consistency and accuracy - be the brand champion from a design and content perspective. Main point of contact for everything brand.
  • Responsible for the overall brand image and ensuring it properly resonates with its target market.
  • Define the brand, find its audience, build and strengthen the connection between the brand and its audience, then grow the audience while building and guarding the brand.
  • Analyze, stay on top of market trends, watch competition, lead marketing and ad campaigns to ensure brand image is upheld
  • Utilize both offline and online digital marketing methodologies to increase ROI and brand loyalty.
  • Lead the operationalization of brand initiatives across the company; and brand strategies for acquired companies.
  • Partner closely with colleagues in Product Marketing, Demand Gen and Digital Marketing, and Sales to bring to life consistent and compelling positioning across every brand touchpoint.
  • Partner with business intelligence (BI) to “own” customer intel and drive new market opportunities.
  • Work with marketing analytics and business intelligence to identify appropriate metrics and measurement for brand campaigns.

Skills and Experience:

  • 5-8+ years experience in B2B, SaaS, high-tech products/services preferred; agency experience a plus
  • Strategic creativity, quantitative reasoning and excellent writing
  • Strong communication skills, easily adaptable, proactive
  • Up to date with latest trends and ability to forecast trends
  • Innovative thinker, reflective, ability to research and translate findings
  • A great multitasker with the ability to see the big picture, or vision, and how many small elements fit into that vision
  • Comfortable in a leadership position as your job is to drive the brand forward
  • Experience developing brand differentiation and governance, value propositions, visual identities, and more
  • Strong ability to convey an idea in a compelling storytelling approach
  • Adaptable and focused, and very comfortable working in a high-growth, fast-paced work environment
  • Must be data driven and comfortable with developing KPIs, developing and using dashboards, analyzing data and campaign attribution
  • Bachelor’s degree in business, communication or a related field preferred

In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual compensation range for this role is $160-$190k, including base salary and any related bonuses or commissions. JumpCloud provides a comprehensive benefits package, with several medical plans to choose from including a high deductible HSA plan with employer contribution, two dental plans, vision insurance, flexible spending account (FSA), employee assistance program (EAP), short- and long-term disability, life insurance and a 401k savings plan with match. We have an unlimited vacation policy.

#LI-WHB1

Where you’ll be working/Location:
JumpCloud is committed to being Remote First. If a role requires you to be in a certain location or country, that will be clearly stated in the job description. All roles posted in United States locations do require that you be located within one of the 50 U.S. States.

Our Headquarters is in the Denver/Boulder, CO area. Once we reopen our offices you will have the opportunity to remain fully remote, work from one of our office locations (CO only currently) or flex your time. 

Why JumpCloud?  
If you thrive working in a fast, SaaS-based environment and you are passionate about solving challenging technical problems, we look forward to hearing from you! JumpCloud is an incredible place to share and grow your expertise! You’ll work with amazing talent across each department who are passionate about our mission. We’re out of the box thinkers, so your unique ideas and approaches for conceiving a product and/or feature will be welcome. You’ll have a voice in the organization as you work with a seasoned executive team, a supportive board and in a proven market that our customers are excited about.

Please submit your résumé and brief explanation about yourself and why you would be a good fit for JumpCloud. Please note JumpCloud is not accepting third party resumes at this time.

JumpCloud is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. 

#LI-Remote

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
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    • PowerShellLanguages
    • Node.jsFrameworks
    • VueFrameworks
    • MongoDBDatabases
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    • Google AnalyticsAnalytics
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

Our Headquarters are located in the business park adjacent to the Home Depot off of McCaslin Boulevard in Louisville, CO. We also have an office in downtown Denver, near 16th Street Mall. JumpCloud is a Remote First organization with employees located in 40+ states in the U.S. and 5 countries.

An Insider's view of JumpCloud

What’s the vibe like in the office?

A key trait for us is having an open, positive mind. We believe that taking the road less travelled - or at least exercising that path - will create new, different, and interesting ideas. We ask our teams to always consider the outside-of-the-box solution to a problem and encourage them to try those creative ideas.

Aaron

VP of People

What projects are you most excited about?

Growth! JumpCloud is actively growing in Denver/Boulder and across the U.S. Attracting and engaging a diverse group of talent as we continue to expand is my main focus. JumpCloud has a strong culture of learning, so we're always looking at what we're doing and adjusting to make it even better.

Katy

Manager, People Attraction

What makes someone successful on your team?

My team members feel empowered to create, design and execute with a lot of freedom at JumpCloud. This enables them to take an active role in their career development and the development of other team members at JumpCloud.

Courtney

Manager, Learning and Development

How do you make yourself accessible to the rest of the team?

I'm available pretty much anytime via email, Slack, phone, in person. More than the communication vehicles and time, I really like to dig in on projects with our teams. By working on important issues together as just another voice or hand to help, I think that helps the team feel that I'm accessible to them and there to help.

Rajat

CEO

How do you make yourself accessible to the rest of the team?

One of the core roles in our engineering group is called pathfinder. They are constantly looking at different areas of our product and future plans and coming up with innovative new ways to achieve these. These engineers lead sessions with cross-functional teams on how to leverage their innovations for competitive advantage in the marketplace.

Rajat

CEO

What are JumpCloud Perks + Benefits

JumpCloud Benefits Overview

JumpCloud offers

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
JumpCloud employees can contribute up to $2750.00 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
JumpCloud's health insurance policy covers up to ___% of out of pocket expenses.
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
JumpCloud provides employees with a flexible work schedule that includes ___.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
JumpCloud offers an unlimited PTO program to our team members.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
JumpCloud hosts company outings Monthly.
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
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