B2B Marketing Manager

| Colorado Springs

Who we are...

BombBomb makes it easy to use simple videos to build relationships through email, text and social media. Our team is scrappy and intelligent. Competitive and collaborative. Fun-loving and tenacious. We're close-knit and love adding new talent to the mix. Rehumanizing the planet can't be done without EXCELLENT people and we want to add you to our already amazing team!

Who we're looking for…

The B2B Marketing Manager will develop, implement, and drive forward our mid-market and enterprise marketing efforts. You will build and measure account-based marketing campaigns including ads, emails, and conversational marketing, with the ultimate goal of driving qualified new business and expansion opportunities for the Enterprise Account Executives.

What you will do…

  • Monitor program strategies, tactics, and procedures to meet the changing needs of the business
  • Drive account and industry-specific marketing planning aligned to sales strategies for pipeline generation and acceleration
  • Drive in-account expansion with specific marketing campaigns
  • Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
  • Manage multiple email campaigns from start to finish, including planning, testing, evaluating, and reporting
  • Test, optimize, and iterate on all aspects of marketing campaigns to increase engagement and conversion
  • Identify content, assets, and offers to leverage for all prospect campaigns; utilize existing content and generate new ideas/requests to fill content gaps
  • Work with Marketing Ops & Sales to select target accounts: looking at both historical data and open pipeline
  • Analyze target accounts to determine the optimal ABM campaign and tactic mix
  • Work with third party vendors to ensure personalized marketing assets are delivered
  • Analyze performance and report against key metrics
  • Manage mid-market and enterprise marketing budget

How you'll do it...

Embody BombBomb’s core values: Relationships, Fun, Humility, Flexibility and Service.

  • Planning & Organizing: Establishes appropriate goals and priorities to accomplish objectives
  • Adaptability / Flexibility: Agility in adapting to change
  • Attention to Detail: Ensures that tasks and processes are accurate and complete
  • Analytical Thinking / Problem Solving: The ability to understand an idea, situation, or problem by breaking it into smaller pieces
  • Technical / Functional Expertise: Possesses the technical/functional knowledge required to perform the job

Our ideal candidate will be or have…

  • Minimum of 3+ years experience in demand generation
  • Prior experience in B2B / ABM marketing with tangible results
  • Experience with B2B marketing at a Software / SaaS / Technology company
  • Experience growing and managing a team
  • Excellent written communication skills
  • Ability to work in a fast-paced environment that requires the ability to think quickly, while managing multiple tasks
  • Creative thinker
  • Strong attention to detail
  • Basic HTML knowledge is a plus

BombBomb Benefits Package Includes…

  • Excellent Medical, Dental and Vision Benefits for you and your family (2 PPO + HSA option)
  • 15 days paid time off
  • 9 paid holidays
  • 401k Plan with employer match
  • Weekly company-catered lunch
  • Fun workplace: happy hour every Friday and company game room
  • Annual Education/Development for your career growth
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

BombBomb is in the heart of downtown Colorado Springs. We are in walking distance of great food, drinks, and entertainment - with amazing views!

An Insider's view of BombBomb

What’s the vibe like in the office?

The vibe at BombBomb is high energy and fun! Since our company is growing rapidly, employees are highly motivated and driven. One of our core values is fun, and that's just what we do all day long! Whether it's through our work or a game of ping pong, the office is always full of life.

Abby

Senior Sales Development Representative

What projects are you most excited about?

The projects that excite me most are ones that involve creative problem solving and collaboration with other people. I work with a ton of talented people and they are always willing to help me out and answer my questions, if I am improving, the team is improving. I’m constantly learning new skills because of the people around me.

Mattea

Email Designer

How does the company support your career growth?

Growth opportunities within BombBomb are exceptional. For myself, I have felt tremendous support from leadership and my peers as I’ve grown throughout the years. From attentive one-on-ones, to group training sessions, BombBomb provides a great platform to grow. The company can push hard at times, but I’ve never felt alone during times of struggle.

Jeremy

Lead Software Developer

What is your vision for the company?

We’re on a mission to rehumanize how you communicate. Most business communication is done through outdated, plain-text email. BombBomb changes that by making it easy to record, send, and track videos with the tools you use every day. If you want to help us and our customers rehumanize the planet, BombBomb would love to have you.

Rebecca

VP, Partnerships

How would you describe the company’s work-life balance?

Work-life balance is something that is taken very seriously among my team here at BombBomb. I am encouraged often to not burn myself out and to find my own pace. Leadership is aware of how important mental health is and how it drastically improves happiness in the workplace. At BombBomb, your family always comes first.

Conner

Deliverability Anaylst

What are BombBomb Perks + Benefits

BombBomb Benefits Overview

BombBomb offers health / dental / vision insurance, PTO and paid holidays, a 401k plan with company match, Short / Long term disability, and company paid life insurance. There are countless perks, including company sponsored lunch on BombBomb Friday, great beers on tap, professional development opportunities, and paid volunteer time.

Culture
Volunteer in local community
BombBomb sets aside philanthropic paid time off for every employee to volunteer to support causes they are passionate about.
Partners with Nonprofits
BombBomb has established partnerships with Non-profits in our local community, such as Mary's Home and Springs Rescue Mission.
Friends outside of work
Eat lunch together
Intracompany committees
BombBomb has the People Team with 3 pillars - Values in Action, Diversity & Inclusion, and Fun & Events. Participation is on a volunteer basis that rotates. This team fosters and builds the culture!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Fridays are the bomb at BombBomb! We enjoy lunch as a team every Friday and celebrate newcomers and people living out the core values. The winner gets two weeks in the corner (truly) Awesome Office. There is a walking/biking trail just steps away from our office and you can be IN the mountains within 15 minutes. The million dollar views of Pikes Peak keep us inspired and energized. We're always learning and growing so lunch-n-learns are common - we discuss everything from how to be an authentic leader to the magic of a true Customer Success experience and selling like a boss. Also, #HACKWEEK is legit and our developers wow us every time with their innovative creations.

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