B2B Marketing Manager - Remote at Vertafore

| Greater Denver Area
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We are looking for an experienced B2B Marketing Manager to create, execute, and drive programs that help build sales pipeline for our insurance agency market segment. This person will own the overall the Demand Generation strategy for their segments and will work cross-functionally with sales and marketing teams to design, execute, and optimize demand gen programs, leveraging webinars, email programs, events, digital advertising, direct marketing, and sales enablement to create customer-centric programs.


We are looking for someone that is a self-starter, smart, driven, creative, and knows how to iterate deliberately to generate success. The person should have hands-on and managerial experience owning Demand Generation.


You will be managing multiple projects and stakeholders from different departments at once.


Core Requirements and Responsibilities:

Essential job functions include but are not limited to:

  • Develop, manage, execute, and optimize annual and quarterly campaign plans aligning with Vertafore goals
  • Work across the Marketing team, internal stakeholders, and external resources to facilitate a cohesive and targeted tactical marketing plan to achieve market awareness, lead generation, pipeline development, and sales readiness.
  • Testing and help optimize of marketing automation platform (Marketo)
  • Develop ongoing performance reporting and ROI analysis, working closely with marketing operations
  • Oversee budget, measure, and report on targets to continually optimize campaigns and increase ROI
  • Train Sales/BDR teams on customer conversations stemming from lead generating programs
  • Manage and provide professional development for a small team

Qualifications:

  • Bachelor's degree in marketing or a related field (preferred)
  • 5+ years of relevant demand generation experience, preferably in B2B enterprise software
  • Minimum of 2 years people management experience
  • Motivated, high energy, and a team player who works well with all levels within the organization
  • Track record of hitting aggressive pipeline targets and generating revenue, while staying within budget
  • Excellent written and verbal communication and presentation skills
  • Ability to work on numerous projects and meet deadlines in a dynamic multi-location environment, while maintaining a team-oriented approach
  • Experience with Salesforce or other CRM software (Salesforce preferred)
  • Experience with marketing automation software (Marketo preferred)

 

Additional Requirements and Details:

· Travel required up to 10% of the time

· Located and working from an office location, currently operating remotely due to the pandemic

· Occasional lifting and/or moving up to 10 pounds

· Frequent repetitive hand and arm movements required to operate a computer

· Specific vision abilities required by this job include close vision (working on a computer, etc.)

· Frequent sitting and/or standing

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Technology we use

  • Engineering
    • .NETLanguages
    • AWS (Amazon Web Services)Languages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases

Location

Great location in the heart of downtown Denver just a block away from the RTD lightrail.

What are Vertafore Perks + Benefits

Culture
Volunteer in local community
Vertafore offers employees 1 paid day to volunteer at the non-profit of their choice.
Friends outside of work
Eat lunch together
Intracompany committees
Vertafore offers opportunities to join several committees, including Women of Vertafore, LGBTQ+, etc.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vertafore employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Disability insurance covers 100% of annual salary for up to 90 days of disability.
Dental Benefits
Our dental plan covers $1500 of expenses per person.
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $175 for glasses or contact lenses.
Health Insurance Benefits
Vertafore offers three different health plans to meet the needs of our employees.
Life Insurance
Pet Insurance
We offer a Pet Insurance plan through Nationwide.
Wellness Programs
Onsite Gym
Team workouts
Vertafore's team fitness initiatives include in-office yoga, a partnership with Planet Fitness, and other recreational team sports.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vertafore provides employees with a 401(k) matching plan managed by [provider]. We match up to 50% of contributions up to 3% of an employee's annual gross pay.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vertafore provides up to 6 weeks of parental leave for the primary caretaker. We also provide 6 weeks of leave for the secondary caretaker.
Family Medical Leave
Adoption Assistance
We reimburse up to $2,500 for eligible adoption expenses and 6 weeks of paid leave.
Company sponsored family events
Vertafore sponsors family oriented events semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Vertafore hosts company outings annually.
Game Room
Stocked Kitchen
In various areas of the office, Vertafore provides weekly fresh fruit services, bagels and donuts on specified days, as well as snacks and drinks.
Some Meals Provided
We provide free breakfast on Mondays and Fridays.
Happy Hours
Recreational Clubs
Vertafore sponsors recreational clubs that include sports, board games, video games, book clubs, etc.
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5,250.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Vertafore's mentorship framework is an independently led experience between a mentee and a mentor. Resources are ongoingly provided to start this relationship and keep it successful & valuable.
Online course subscriptions available

Additional Perks + Benefits

We felt like the stretch of no three day weekends from Feb - May was too long, so we added our own holiday! We celebrate Vertafore Rest and Recharge day in April, and the whole company has a long weekend.

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