Do you want to help eliminate barriers between ideas and business outcomes? We want you to bring your unique experiences and creative ideas to the table. CA Technologies provides software and solutions that help our customers to develop, manage, and secure complex IT environments to increase productivity and enhance competitiveness in their businesses. It’s our aim to encourage global collaboration and results-oriented innovation, while supporting and developing our talented people and our communities. CA Technologies will empower you to drive authentic success, for both the business and yourself in the application economy.

Are you a story teller? Are you inspired to develop differentiated messaging and innovative marketing programs that align with targeted customer needs and drive bottom line business results? 

CA is looking for an Associate Product Marketing Manager (0-2 years of experience) to drive go-to-market strategy, messaging and positioning for our latest SaaS-based infrastructure monitoring and analytics solutions. You should be an excellent communicator, story teller, creative content creator, visual presentation builder, simplifier, collaborator, self-starter, have experience in working across customers, sales, product and marketing teams.

You will be accountable for the business success of CA’s Infrastructure Management and Monitoring solutions in several key areas, including:

Developing compelling offerings:

·         Analyze, understand and evolve CA’s product positioning and market differentiation

·         Manage the product launch cycle and create content that evangelizes our value propositions to the market

·         Be the expert on your buyers - how they buy and their buying criteria; market size and demographics;

·         Be the expert on your competition and how to crush them.

·         Drive thought leadership initiatives through blogs, whitepapers, eBooks, videos, and web content

Fueling campaigns to build pipeline:

·         Actively lead a cross functional marketing team in planning and executing demand generation campaigns

·         Develop creative content and assets to enable demand generation for your solutions;

·         Speak at webinars and conferences.

Arming the sales force to win by:

·         Author sales enablement presentations, materials and trainings

·         Sales enablement through training and communication on the value proposition, competitive advantage, and winning approach of the solutions to the sales, services, and customer success teams;

·         Developing the sales tools that support the selling process for those solutions;

·         Directly supporting sales on key deals;

·         Launching products and solutions to market with gusto;

·         Planning the launch of new offerings and capabilities, managing the cross-functional implementation of rollouts;

·         Leading key initiatives to drive revenue for CA Unified Infrastructure Monitoring

You MUST have:

·         Ability to effectively convey technical and business value to a wide variety of internal audiences and to customers and partners;

·         Demonstrates strong writing and presentation skills;

·         Ability to negotiate at a cross-functional level; 

·         Willingness to give and receive feedback;

·         Initiative commensurate with the scope of your responsibilities;

·         A track record of working successfully as part of a cross-functional team;

·         Bachelor's degree or global equivalent in business or technology field;

·         Willingness to travel up to 20% of the time.

·         Ability to work in one of the following CA offices: Boulder, CO, Burlington, MA, or Plano, TX.

You Might have

·        1-2 years product marketing, product management and/or sales experience, ideally in companies with $150M+ revenue will be a plus.

·         Enterprise software industry experience will be a plus.

More About Working at CA:

CA has earned scores of Workplace Excellence awards in the last few years – and there’s a reason for that. Here you’ll have the opportunity to eliminate barriers for our customers and earn a competitive compensation and total rewards package – all while pushing the boundaries of what’s possible by collaborating with a diverse team of global innovators. In short, CA’s fun, diverse, and fast-paced culture has put us on the map as one of the best employers in Information Technology.

We offer competitive salary, company-sponsored premium Medical/Prescription & Dental Plans, company-paid Holidays, Vacation, Anniversary Service and Sick Days, 401(k) Plan, Education/Training Reimbursement, Charitable Gift Program, Adoption Assistance Program.