SendGrid is one of the fastest growing email infrastructure companies in the world. SendGrid has an opportunity for a Associate Media Buyer who is extremely detail oriented and has a passion for creating demand through innovative marketing programs.

At SendGrid we’re focused on developing and expanding our world class, cloud based transactional email platform. We’ve revolutionized the transactional email space by powering the infrastructure for thousands of companies that rely on us to send billions of  emails each month. SendGrid is a fast moving, lean company where every team member has a huge stake in the company’s success. If you are equally adept analytically as with marketing strategy and execution, then SendGrid may be the perfect environment for you.

What You’ll Do

• Live by and champion our cultural values of Happy, Hungry, Honest, and Humble
• Manage the digital display media efforts; including implementation, trafficking, tagging, analyzing, and optimization of the media plan
• Manage the agency relationship for paid social ads on Facebook and Twitter
• Create, maintain and update campaigns within DV360 (formerly DoubleClick DBM and DCM), utilizing industry best practices
• Work in a trade desk capacity to identify and traffic ads across various publisher placements, and act as the primary contact for publisher correspondence
• Work with design team to create new display assets, including static, animated, rich media, and video units
• Collaborate with our Director of Demand Generation to fully launch, optimize and complete online media campaigns
• Deliver campaign tags to vendors in advance of launch, then QA to confirm campaigns are up and running on the correct start date and serving the correct tags
• Work with our paid social agency to ideate on new creative ideas and targeting options with a focus on driving results
• Work cross-functionally with the revenue marketing team on integrated marketing plans, providing display ad and paid social support for new content pieces and various nurture email series
• Establish a testing cadence for new ad creation and trafficking with a focus on conversion performance
• Ongoing communication and coordination of media workflow
• Schedule and lead regular status calls with appropriate parties to manage and update all tactical aspects of Media Workflows
• Drive towards key performance metrics to meet monthly, quarterly and yearly goals
• Research, plan and launch new advertising opportunities
• Troubleshoot and validate report data from various tracking sources
• Discover, implement and track new programs and emerging technologies
• Monitor competitive actions and research marketplace changes to provide updates and recommendations to the team

About You

• 2+ years of experience in hands-on demand generation and marketing campaign management
• Experience working with DoubleClick (Google Ads) properties including DBM and DCM, as well as ad servers, and digital tracking tools
• Familiar with a wide range of digital ad assets, including static, animated, rich media and video units
• Ability to manage large budgets to positive ROI goals
• Detail oriented to analyze large data sets
• Creative mindset for developing new ad units / ideas
• Proven track record in driving customer acquisition through paid media
• Proficient in Excel (pivot tables), PowerPoint, Word, and Google Docs
• Team player with a great attitude and a positive outlook on life (it’s not all about work)
• Ability to manage and prioritize multiple projects in a fast paced environment
• Analytic acumen and proven experience measuring effectiveness of marketing programs to drive leads and sales
• Bachelor’s degree