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Englewood, CO

Associate Brand Manager, DishLATINO at DISH (Greater Denver Area, CO)

| Greater Denver Area
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Department Summary
Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story with invention. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive our own breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
DISH has been committed to the Latino community for over 20 years, having launched DishLATINO in 1999. Over time, DISH has built a world-class marketing team to serve the Hispanic consumer via the DishLATINO brand. Now, DISH Network is building upon that organization to grow all of our brands (including Sling, OTT, our streaming TV service, and Boost Mobile, our wireless service) among the Hispanic segment by creating the Latino Center of Excellence .
The formation of the Latino Center of Excellence is a recognition of the significant opportunity the Hispanic consumer represents. The Latino COE vision is to accelerate the growth trajectory within this large and growing segment, expand customer relationships across our businesses, and make our brands more valued, respected and preferred by Latinos.
DishLATINO is a standalone suite of English and Spanish language programming packages. We offer our customers more than 60 Spanish-language news, entertainment, and sports channels in combination with DISH's broad English-language programming lineup of more than 200 channels. DishLATINO is the brand leader among the growing Spanish Language programming segment. We have been connecting Hispanic families to their cultural roots since 1999.
This position will be part of the DishLATINO Brand Marketing team, which is accountable for driving the brand strategy, messaging, and consistency across all campaigns and tactics for DishLATINO.
You will report to the Senior Brand Manager, DishLATINO Brand team.
High-level job responsibilities:
The Associate Brand Manager, Offline Communications and Creative for DishLATINO will be expected to contribute to the thinking for exciting cross category initiatives as a key member of the Latino Center of Excellence. This individual also serves as the day-to-day leader for our DishLATINO-focused Indirect/Retail channel and is primarily tasked with managing all offline communications and creative for our Indirect (Retailer) channel. This role will also support the creative development for our business critical Direct Mail program.
This role will also be responsible for collaborating and building relationships to provide this service in partnership with the Indirect Sales channel, Direct Mail/Execution teams, as well as internal and external agency partners to ensure delivery of brand creative and business targets.
Day-to-day job responsibilities:
Indirect (Retailer) Channel
  • Act as the primary liaison between the DishLATINO Marketing team and the Indirect Sales Channel (Latino Account Managers)
  • Support the Indirect Sales Channel by designing and developing marketing acquisition programs intended to drive profitable DishLATINO activations (e.g. merchandising kits, retailer creative (BrandDrive), indirect websites, digital marketing campaigns)
  • Develop and produce reports to track Indirect Sales Channel performance and marketing material usage
  • Lead DishLATINO booth implementation at Team Summit (annual National Retailer conference)

Direct Mail
  • Lead development of creative for business critical Direct Mail program
  • Work closely with Brand Manager in charge of DishLATINO Direct Sales Performance to implement best in class direct mail creative intended to drive profitable DishLATINO activations
  • Liaise with General Market Direct Mail counterparts to ensure best in class creative and implementation of any learnings gained through robust testing programs across other parts of the DISH business

  • Collaborate with and contribute to Latino Center of Excellence cross category initiatives
  • Partner with in-house and external agencies to manage creative and design of marketing materials in alignment with DishLATINO campaigns and brand guidelines
  • Effectively manage projects with strong organizational and communication skills.
  • Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines daily

Skills, Experience and Requirements
Skills, Experience and Requirements:
  • Bachelor's degree (marketing or related business discipline strongly preferred); (MBA considered a plus)
  • 4-5 years of professional work experience; or 1-2 years of professional work experience with an MBA.
  • Minimum 3 years of work experience in Brand Management or a marketing-related field, including understanding the creative development process and the importance of creativity in marketing communications.
  • Written and spoken Spanish language fluency preferred
  • Desire to win every single day with a strategic mindset, and passion for innovation and agility
  • Sound analytical skills. Demonstrated ability to synthesize data, prioritize and drive results with an ability to think creatively, strategically and quickly and to learn and act swiftly.
  • Team player and demonstrated ability to work well with cross functional teams
  • Ability to facilitate a project with multiple steps from conception to delivery and measure success considering the relative costs and benefits.
  • Strong detail orientation, organizational skills, and project management experience
  • Strong communication and presentation skills: ability to present recommendations and to adjust presentations accordingly based on feedback
  • Decisive & effective problem-solving ability.

Salary Range
Compensation: $65,800.00/Year - $105,000.00/Year
From versatile health perks to new career opportunities, check out our benefits on our careers website .
Candidates need to successfully complete a pre-employment screen, which may include a drug test.
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Where we are

9601 S Meridian Boulevard, Englewood, CO 80112

Technology we use

  • Engineering
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  • Sales & Marketing
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What are DISH Perks + Benefits

DISH Benefits Overview

DISH offers competitive, comprehensive benefits for our team members. From our generous PTO policy and healthcare offerings to profit-sharing, 401(K) matching and employee stock purchase options, we're committed to fulfilling our greatest benefit of all: opportunity. With perks like tuition reimbursement programs, hiring practices that promote diversity, employee referral program bonuses, plus great discounts for our products and services, DISH is dedicated to providing an inclusive, balanced work experience for all.

Volunteer in local community
DISH Cares is our corporate citizenship program that provides opportunities for our employees to grow while promoting community engagement and development through sustainable business practices.
Friends outside of work
Eat lunch together
Intracompany committees
The DISH COLLECTIVE sponsors events for our employees to come together, share common interests, and make important connections, both in and out of work.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All team members are provided training as part of their onboarding experience through our online training platform. Leaders are given an enhanced, in-person training around unconscious bias.
Diversity Employee Resource Groups
DISH currently has 8 Employee Resource Groups that provide platforms for employees to come together, share common interests and make important connections, both in and out of work.
Hiring Practices that Promote Diversity
Our organization also has a full time Diversity Recruiting Program Manager, responsible for building strategic hiring channels and sourcing tactics that target underrepresented communities.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
DISH automatically enrolls you in our attractive 401(k) plan, investing in the most appropriate fund based on your age. You make change your contribution amount or investment election at any time.
401(K) Matching
DISH offers a company match equal to 50% of your contribution up to $2,500 per year. We also offer profit-sharing contributions.
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Game Room
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

An Insider's view of DISH

What are some social events your company does?

At our DISH Grand Central location, we strive to uphold a strong culture! We have a Bureau of Serious fun that consists of a group of people who plan and host potlucks, trivia challenges, and a variety of monthly events. We even started a walking club that takes place on Friday afternoon during the lunch hour!


Experience Manager, DISH Grand Central

What projects are you most excited about?

One exciting new project we are working on is the blockchain initiative that we are building. We are moving way beyond just cryptocurrency. The blockchain capabilities we are building will create entirely new business models and services that enable fast, on-the-fly, secure, and verifiable access to our spectrum.


Senior IT Manager

How does the company support your career growth?

Throughout my 15 years at DISH, my career within Human Resources has grown incredibly (with a number of promotions throughout my tenure). DISH has given me the opportunity to choose the direction of my career, allowed me to participate in several leadership development courses within the company and challenged me to excel in each transition.


HR Manager, Leadership & Organizational Development

How do you empower your team to be more creative?

We promote an empowered team product structure, meaning we don't give our team a product to build. We give them a problem to solve. How they choose to solve that problem is derived from discovery, talking to customers, and understanding how to build a solution that will work for the customer. It's not about pushing out feature after feature.


SVP, Sling Product and Operations

What is your vision for the company?

At DISH, we are building something that has never been built before, to be part of history and change the way humans and things connect. I wanted to lead teams that push themselves and each other to be better every day. DISH is going to change communications, not just for subscribers but for businesses across the nation.


VP, Head of Network Engineering

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