Americas Public Sector Field Marketing Manager at Alteryx (Remote)

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We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
Alteryx is seeking a talented leader to drive marketing strategy, positioning and execution for go to market efforts focused on Public Sector organizations. This role will lead the marketing efforts to develop and deliver public sector solutions, messaging, marketing content, collateral and customer-facing programs and events designed to drive further adoption of Alteryx analytic solutions to influencers and decision makers within the government, and higher education segments. The Public Sector marketing team is responsible for establishing the most influential messaging, content and customer facing vehicles for delivering that content to public sector audiences with the United States. This includes covering the full spectrum of the marketing execution, pipeline generation and lead nurturing across the public sector. This role will collaborate with a world class team of marketeers, sales teams and partners and will be responsible for growing marketing driven opportunity pipeline and overall awareness for Alteryx within the Public Sector.
Key Responsibilities
  • Develop and propose compelling messaging and marketing programs for specific public sector solutions for national governments; regional, state & local governments, and higher education.
  • Develop value propositions, core content, marketing and go-to-market strategies in collaboration with public sector sales leaders for the public sector.
  • Work with partners, BD teams and service teams to distill key functionality and benefits into core marketing programs that resonate with the public sector audience.
  • Design and implement end to end new contact/lead development marketing to sales conversion campaigns.
  • Focused strategies on acquiring new contacts and implementing effective marketing communicating compliant with current GDPR statutes and emerging data privacy concerns worldwide.
  • Work closely with the Public Sector leadership team, technical teams, account and BD, PR, recruiting and evangelists to achieve business goals.
  • Effectively develop a go to market plan across multiple marketing channels including digital, social, 3rd party media, and events that will support the marketing and business goals of the larger Public Sector team.
  • Manage marketing program execution directly as well as through agencies, resellers / distributors (ie Carasoft) and executional centers of excellence (demand, experiences, campaigns, content, partner marketing)
  • Report back to leaders in the ecosystem on marketing performance

What you need to succeed
  • 10+ years in a Demand Generation/ Field Marketing role within technology sector, preferably in a software company
  • 2+ years demonstrated leadership of marketing strategy/programs
  • 8 + years experience in marketing to the public sector (Government, Higher Educations)
  • A detail-oriented and analytical approach to marketing the ability to translate large amounts of data and sales objectives into pipeline creation strategies, marketing objectives and tactics
  • A collaborative and creative approach working across a matrixed organization to influence others and creatively deliver on your segment priorities
  • Strong relationship-building and communications skills maintain productive relationships across the team, especially sales and develop meaningful ways of communicating key information to different groups
  • Operational rigor and organization skills this role will require you to lead multiple projects across the segment ecosystem while maintaining clear communication with sales and marketing leadership
  • Strong operational knowledge on how to use public sector media organizations to create demand and build awareness with the Public Sector
  • The ability to manage upwards to create corporate support for the public sector go to market strategy
  • Proficient skills in Power Point, Marketo and Salesforce

Alteryx is committed to fair and equitable compensation practices. The salary range for this role in Broomfield, CO is up to $150,500. This position is also remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.
This role is eligible for variable compensation including bonus and stock grants.
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Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder. You can see the mountains from the office -- need we say more?!

An Insider's view of Alteryx

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What makes someone successful on your team?

Not being afraid to speak out is key. I think everyone (man or woman) is familiar with the scenario of being overshadowed in a meeting by someone with the same idea, but a louder voice. When you are the only woman on a team, ​I believe this happens more often. Take risks and be the person to speak out no matter what!

Laurie Linz

Software Delivery Manager

What are Alteryx Perks + Benefits

Alteryx Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Life insurance, disability, and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year)

• 401k with company match

• Employee Stock Purchase Plan

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffleboard

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Alteryx For Good empowers associates to volunteer 20 hrs/year helping charities such as: Fourmile Watershed Coalition, Habitat for Humanity, A Precious Child or any organization of their choice.
Partners with Nonprofits
AFG Co-Lab is a group of Alteryx experts who have a passion for using analytics for good and want to volunteer their time to help non-profits such as: Connect2Help 211 or Pathways of Hope.
Friends outside of work
Eat lunch together
Intracompany committees
In our Broomfield office we have an activities committe which plans events for our team including Bring your Child to Work Day and other celebratory events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We are committed to Diversity, Equity, & Inclusion at Alteryx. Our ERG's include: BIPOC, Caregivers, Alter.Eco(Green), Alter.Q (LGBTQ+), Veterans and Service, and Women & Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Alteryx pays the full cost of the Associate's medical, dental, and vision coverage.
Life Insurance
Life insurance is equal to 2 times an associate's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Alteryx offers free In-office yoga.
Mental Health Benefits
Free access to Headspace, multiple companywide mental health days per year, and more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Alteryx provides associates with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program allows associates to work from home as needed.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Alteryx sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Alteryx associates receive between 1 and 15 days per year of paid time off based on years of service.
Paid Volunteer Time
Our associates receive 20 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Associates receive 5 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free bagels on Thursdays. Employees get an office catered lunch every other Wednesday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Alteryx hosts virtual lunch and learn meetings for associates on a regular basis.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, and Leadership mentoring.
Continuing Education stipend
Upon approval, we offer $5,250 annually for continuing education.
Time allotted for learning

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