Americas Program Marketing Manager

| Greater Boulder Area

The Marketing Programs Manager of the Americas Demand Center is a great opportunity for a results-driven marketing professional to lead, strategize, develop, and execute global marketing programs that support the demand generation goals of the Americas geography.

This role entails developing and executing integrated marketing plans aligned across NetApp global marketing priorities and regional marketing needs, with deliberate focus on new buying centers, new customer acquisition, and marketing sourced pipeline growth overall. This role will focus on the strategy and execution of Pan-Geo-based tactics focusing on marketing funnel conversion. In addition, the role will involve the creation of programs/kits to be executed by the regional field marketing teams, intended to convert low funnel leads and accelerate/close pipeline. The primary goal of the Marketing Programs Manager is to convert marketing generated leads into qualified leads and opportunities NetApp’s largest solution portfolio,

 

 

 

Job Requirements

 

Job Requirements

  • Define the Americas demand generation plan for NetApp Storage Systems and Software business unit to convert low funnel marketing leads. This includes working closely with the Global marketing team and regional teams.
  • Create and maintain communications and interlock processes with field marketing, global marketing, and channel marketing teams that aligns the groups with a common set of objectives and attainment against goals.
  • Manage program budget, manage execution of Demand Center tactics and high-level understanding of field tactics/investment. Be able to advice and influence corporate budget allocations
  • Design, develop, execute, and track integrated marketing campaigns with campaign code management through Eloqua systems.
  • Act as the primary interface with the Americas SDR team to enable effective lead management and progression.
  • In collaboration with the corporate team, develop detailed enablement plans and campaign briefings for the SDR teams.
  • Evaluate and optimize customer engagement offers focused on growing marketing sourced pipeline impact.
  • Principal point of coordination across the Americas for understanding the execution components, timeline, campaign calendar, results, ROI, and demand generation improvement initiatives specific to the Storage Systems and Software Business Unit.
  • Integrate lead nurture strategy development and deployment as part of a holistic demand generation plan.
  • Develop and execute demand generation plans based on key stakeholder needs, including performance evaluation criteria, success metrics, regular communications and ongoing analysis of the plan to key stakeholders.
  • Collaborate amongst various NetApp corporate and field marketing teams to ensure alignment of objectives and coordination of efforts.

Qualifications

  • 5+ years experience in developing and executing demand generation marketing programs for high-tech companies
  • A track record of defining goals (metrics that matter) and meeting those goals through demand execution
  • This is a service-oriented roll, with an emphasis on delivering results to the field and channel marketing teams, so experience in this context, preferably an agency model background, is a must
  • Demonstrated ability to collaborate effectively with cross-functional teams
  • Demonstrated ability to present and persuade executive level audiences

 

 

 

Education

Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience.

 

Equal Opportunity Employer Minorities/Women/Vets/Disabled.

Read Full Job Description

Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages

Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

An Insider's view of NetApp

What’s the vibe like in the office?

Our office vibe is one of excitement. On one hand, there is always work to be done and a new project or product to be working on which helps keep the office thriving. On the other hand, we have a lot of fun! Whether it is over a surprise mini golf course in the office for April Fool’s Day, or a happy hour in the breakroom. We work hard & play hard.

Kayte

Workplace Resources Manager

How do you collaborate with other teams in the company?

I've always been a fan of walking around and socializing. I've worked with many of the people here at previous companies, so knowing so many people makes it easy to grab a lunch, find out what other teams are up to. We also put on a hackathon and encourage working with people from other groups. I talk to everyone!

Dave

Senior Performance Engineer

How does the company support your career growth?

NetApp is very proactive in providing the opportunity to investigate, apply for & interview for, other openings within the company. Furthermore, the opportunity to work on various technologies comes often enough I feel like my skills are always up to date with current technology trends.

Kenton

Tech Lead – Solutions Quality Interoperability Testing

What unique initiatives do you have that encourage innovation?

Def hackathons! Lot of good initiatives have come out of these. We are also starting a couple of initiatives. One is centered around connecting our engineers with our customers so that they can help bring the perspective as we are solving complex problems. We are also looking at connecting passion to the opportunity.

Tina

Sr. Engineering Manager, Cloud Infrastructure

How do you empower your team to be more creative?

I try to focus on leading by objectives. Then give them freedom to do the work as they see fit. If I can respond to a request for advice, I’m there. If I can make a suggestion for a problem they surface, I’m glad to do that, but how they do their job rests with them.

Kevin

Engineering Manager

What are NetApp Perks + Benefits

NetApp Benefits Overview

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NetApp offers competitive, comprehensive medical plans that enable you to get healthy and stay healthy.
Life Insurance
Basic Life and Accidental Death and Dismemberment (AD&D) insurance is provided by NetApp through MetLife at no cost to you. Both programs cover two times your pay, with a maximum of $1.5 million.
Pet Insurance
VPI Pet Insurance helps you save money on your pet’s health care. This is a voluntary benefit, which means you pay the full cost of coverage, but can take advantage of group discounts etc.
Wellness Programs
Your wellbeing journey begins with MyCompass. Powered by Jiff, is your digital sidekick, allowing you to choose your own adventure in achieving total physical, emotional and financial wellness.
Retirement & Stock Options Benefits
401(K)
Opportunity to contribute through convenient paycheck contributions— including pretax contributions or Roth after-tax contributions.
401(K) Matching
Company match of 100% on the first 2% of pay you contribute, then 50% on the next 4% of pay you contribute (up to a maximum of $6,000 per calendar year). Immediate vesting on NetApp’s matching.
Employee Stock Purchase Plan
Become a part owner of NetApp by buying NetApp stock through convenient payroll deductions.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Family First NetApp is here for you when you need to care for the important people in your life. Our Family First program allows you to spend time with your family when it matters the most.
Vacation & Time Off Benefits
Paid Volunteer Time
Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.
Paid Holidays
NetApp offers all employees paid time off to observe all major holidays.
Paid Sick Days
Accumulate up to 10 days of sick time each year to recover from illness or injury or to attend to the illness of a sick child, parent or spouse.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

We offer our employees a balance in a casual, yet fast-paced work environment. Standing desks, multiple monitors, customized workstations. Work-Life Programs - Time Off, Volunteer Time Off, Employee Assistance Program, Educational Assistance, Prepaid Legal Plan.

More Jobs at NetApp38 open jobs
All Jobs
Data + Analytics
Dev + Engineer
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Product
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Product
new
Boulder
Developer
new
Boulder
Operations
new
Boulder
Operations
new
Boulder
Developer
new
Boulder
Data + Analytics
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Marketing
new
Boulder
Project Mgmt
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Developer
new
Boulder
Internships
new
Boulder
Internships
new
Boulder
Sales
new
Boulder
Developer
new
Boulder
Project Mgmt
new
Boulder
Developer
new
Boulder
Operations
new
Boulder