Americas Account Based Marketing and Programs Manager at Alteryx

| Greater Denver Area
Sorry, this job was removed at 5:20 a.m. (MST) on Friday, April 8, 2022
Find out who's hiring in Greater Denver Area.
See all Marketing jobs in Greater Denver Area
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
We're looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you're a high performer who's an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
Revolutionizing business through data science and analytics, Alteryx offers an end-to-end analytics platform which empowers data analysts and scientists alike to break data barriers, deliver insights, and experience the thrill of getting to the answer faster. Organizations all over the world rely on Alteryx daily to deliver actionable insights.
As the Americas Account Based Marketing and Programs Manager, your primary objective is to execute and expand our account-based marketing practice to strategically scale and accelerate growth in top Global Accounts. In this role you must be both a leader and executor, working across the organization in close partnership with the field marketing managers to develop targeted marketing strategies and omni-channel programs to drive revenue and expansion in global and strategic accounts. You are also responsible for driving adoption of our ABM technology platform across Sales and Marketing. Additionally, you will be supporting execution of key executive programs across the Americas Field Marketing organization including but not limited to, 2 key programs across all of NORAM.
You are a data-driven strategic thinker who is highly experienced with account-based marketing frameworks and can apply best-practices in execution and adoption.
You will work cross functionally with key stakeholder groups such as sales, product marketing, field marketing, marketing and sales operations, integrated campaigns, partner marketing, content marketing, and customer programs and success.
This position will work within the Americas Field Marketing Organization.
Responsibilities:
PLANNING
  • Be the in-house expert on ABM program success for both prospects and customers, including intent data leverage, campaign planning and execution, sales activation, and measurement
  • Develop and enable universal processes ensuring best-practice implementation and adoption
  • Identify new industry ABM trends and best practices and incorporate into strategies and campaigns
  • Plan and execute key programs annually across the Americas Organization.

EXECUTION
  • Execute Executive, high-touch programs to drive strategic relationship with key customers and document process to build a campaign of materials to scale.
  • Define and execute integrated ABM campaigns focused on target accounts; identify the most effective messaging, value proposition, channels and calls to action, as well as program orchestration leveraging the ABM platform.
  • Work in partnership with the Field Marketing Managers to drive the optimal mix of marketing activities within ABM campaigns to achieve corporate objectives, including demand creation, deal acceleration, and client retention and expansion
  • Develop a catalog of campaign materials that can be utilized in ABM campaigns on other Americas Teams
  • Work with Integrated Campaigns & Digital team to develop and integrate campaign tactics across social and digital, website and email platforms
  • Manage project timelines, solve quality issues, and manage agencies and resources, SOW (statement of work), and budgets

PERFORMANCE OPTIMIZATION
  • Standardize metrics for program impact reporting; utilizing data to drive insights for dynamic planning and optimization; be fluent at articulating value delivered through influence
  • Continually monitor, analyze and tune campaigns to maximize ROI
  • Track and report results across the entire buyer's journey

Qualifications:
  • 5+ years of experience in B-to-B technology marketing
  • 5+ years of demand generation marketing experience within technology/SaaS sector
  • 3+ years ABM and/or install base marketing with demonstrated ABM program results that translated into sales revenue.
  • Experience in executing high-caliber, white-glove programs for key Executive customers
  • Strong understanding/experience with Account Based Marketing principles; ability to lead strategy and campaign framework for driving ABM programs
  • Solid understanding of Sales process, motions and motivators
  • Experience in growth marketing
  • Highly self-motivated leader who is a great collaborator and influencer
  • Ability to work across different levels of the organization
  • Experience driving ABM programs through ABM platforms
  • Strong written, editing, proofreading and oral communication skills
  • Excellent organizational skills
  • Skilled in creating concise, streamlined processes to improve efficiency and scale
  • Understanding of how to leverage technology in marketing processes, including marketing automation, SalesForce.com, third-party intent data, Website personalization and ABM technology platform

Compensation:
Alteryx is committed to fair and equitable compensation practices. This position is also remote-friendly and, as such, compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.
This role is eligible for variable compensation including bonus and stock grants.
#LI-AD1
#LI-Remote
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder. You can see the mountains from the office -- need we say more?!

An Insider's view of Alteryx

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What makes someone successful on your team?

Not being afraid to speak out is key. I think everyone (man or woman) is familiar with the scenario of being overshadowed in a meeting by someone with the same idea, but a louder voice. When you are the only woman on a team, ​I believe this happens more often. Take risks and be the person to speak out no matter what!

Laurie Linz

Software Delivery Manager

What are Alteryx Perks + Benefits

Alteryx Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Life insurance, disability, and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year)

• 401k with company match

• Employee Stock Purchase Plan

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffleboard

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Alteryx For Good empowers associates to volunteer 20 hrs/year helping charities such as: Fourmile Watershed Coalition, Habitat for Humanity, A Precious Child or any organization of their choice.
Partners with Nonprofits
AFG Co-Lab is a group of Alteryx experts who have a passion for using analytics for good and want to volunteer their time to help non-profits such as: Connect2Help 211 or Pathways of Hope.
Friends outside of work
Eat lunch together
Intracompany committees
In our Broomfield office we have an activities committe which plans events for our team including Bring your Child to Work Day and other celebratory events.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
We are committed to Diversity, Equity, & Inclusion at Alteryx. Our ERG's include: BIPOC, Caregivers, Alter.Eco(Green), Alter.Q (LGBTQ+), Veterans and Service, and Women & Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Alteryx pays the full cost of the Associate's medical, dental, and vision coverage.
Life Insurance
Life insurance is equal to 2 times an associate's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Alteryx offers free In-office yoga.
Mental Health Benefits
Free access to Headspace, multiple companywide mental health days per year, and more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary and secondary caretaker.
Flexible Work Schedule
Alteryx provides associates with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program allows associates to work from home as needed.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Alteryx sponsors family oriented events annually.
Vacation & Time Off Benefits
Generous PTO
Alteryx associates receive between 1 and 15 days per year of paid time off based on years of service.
Paid Volunteer Time
Our associates receive 20 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Associates receive 5 hours per year of paid sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Free Daily Meals
We provide free bagels on Thursdays. Employees get an office catered lunch every other Wednesday.
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Alteryx hosts virtual lunch and learn meetings for associates on a regular basis.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, and Leadership mentoring.
Continuing Education stipend
Upon approval, we offer $5,250 annually for continuing education.
Time allotted for learning

More Jobs at Alteryx

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Alteryx's full profileSee more Alteryx jobs