Tendril is a leading provider of energy-focused consumer engagement, energy management, and data analytics solutions to the utility industry. The Advertising Strategy and Account Development Consultant will help us develop and manage relationships with advertisers, and develop our advertising offer and strategy, as we begin to include advertising in our Home Energy Reports.

Context

Tendril sends out regular Home Energy Reports and other energy communications to over 3 million households.  Those communications are white labeled with the utility’s name, brand and contact information.  They have very high engagement rates - our paper Home Energy Reports (HERs) have a 76% open rate.

We are currently conducting a pilot with one large utility partner to prove the value of advertising on Home Energy Reports -- to recruit initial advertisers, develop proof points to substantiate a premium price for HER advertising space, to refine the offer and pricing, and to grow a meaningful new revenue stream for Tendril’s HER business.

What You’ll Do

We’re looking for a Consultant to help us develop and manage relationships with advertisers who would be interested in working with us for the pilot.  Our goal is to reach out to a number of advertisers and establish relationships with a few.

The consultant will be responsible for:

• Developing relationships with these advertisers, independently and through our utility client
• Negotiating terms with them
• Managing the partnerships throughout the life of the pilot
• Project management
• Helping evolve Tendril’s offer, pricing and go to market strategy to generate proof points that will enable growth of our advertising revenue stream.
• Advise on all strategic elements of advertising business growth

Experience Desired

• Media planning
• Media sales
• Business development

 What Makes Working at Tendril Awesome:

Tendril’s high energy, sometimes silly, fast-paced work environment will keep you engaged, motivated, and well fed. Work-life balance is a core priority at Tendril. We work hard and we have fun and often the two overlap. Walking meetings along Boulder Creek Path, early morning hikes in the foothills, mountain challenges to climb a fourteener, running the Bolder Boulder, and cutthroat ping-pong tournaments keep us fresh and passionate about Tendril. We love our dogs and bring them to work with us. We host family events and adult parties. We contribute to the community, we volunteer, and we mentor.

Plus, we offer a ton of great benefits, including:

• Health, dental, and vision insurance with a generous employer contribution;
• An innovative and flexible paid time off policy;
• A generous equity plan and a 401(k) matching plan;
• A kitchen stocked with breakfast and lunch food, coffee, sodas, snacks, and adult beverages to include gluten free;
• An open office environment where ideas flow among marketers and developers, product managers and support reps who sit shoulder-to- shoulder collaborating and challenging and encouraging each other.

 About the Tendril Team

Our people make Tendril great. We are a company of super stars working together on interesting things and achieving exceptional results. Each one of us contributes to our strong company culture, led by a visionary yet tactical management team. 

Tendril offers our people the chance to grow professionally while working with colleagues they like and respect on work that stretches their brains and grows their skills. We are connected by a desire to innovate and a goal of helping the environment by changing the way the world uses energy, and we accomplish that together!

And, we like to laugh.