Acquisition Marketing Manager, Digital & Direct Mail
Role Purpose
We’re looking for an outstanding marketing manager focused on direct mail and OTT distribution partners to join our team. Bonus points if you have affiliate or display buying background. Bluprint has been at the forefront of content and commerce since we launched our product in 2011 and we want you to help drive us to the next frontier. This is the perfect job for you if you get excited about performance based marketing, are interested in hypothesizing media solutions that can be validated by data, and want to have ownership of media spend that directly correlates with business growth.
Responsibilities
· Own media optimization, audience segmentation, and spend on our OTT and DM platforms
· Analyze media spend, breakdown campaign performance, and summarize results for a broad audience
· Conceive media hypotheses and creative tests and execute new campaign deployments
· Work across many platforms and partners
Basic Qualifications
· Have 2+ years of experience in hands on direct mail or OTT buying experience
· Work experience at an agency or DTC brand
Eligibility Requirements
· Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
· Must be willing to work in Denver, CO
· Must have unrestricted work authorization to work in the United States
· Are confident using data to drive decisions and outcomes. You’re comfortable digging into the numbers and marrying datasets.
· Are data curious, naturally inquisitive, and a creative problem solver