Desired Background and Skills:
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Bachelor’s degree (BA/BS) in Marketing, Business or related field
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Work well with others
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Extremely organized
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Detail oriented
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Problem solver
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Responsible
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Timely
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Open communicator
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Driven
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Willing to learn and ask questions
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Understanding of digital advertising
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Adhere to work flow and process
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Strong written and verbal communication
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Experienced with Excel, Microsoft Word, PowerPoint, and Tableau
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Work well under pressure and deadlines
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Comfortable with data and math on a daily basis
Areas of Responsibilities:
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Responsible for execution of paid search, display media, and social media campaigns
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Keyword expansion, search query reports
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Ad trafficking (assigning creative, landing page, & ad copy)
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Verifying campaign launch & ongoing optimizations
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Responsible for accuracy of reporting on paid media campaigns, including QA’ing data from multiple sources
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Answer to Media Buyers/Planners and Account Directors to execute changes to existing media campaigns, such as bid changes, ad copy changes, creative changes, and landing page updates
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Responsible for prompt internal or external correspondence with account teams in order to meet aggressive deadlines
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Leverage and maintain strong relationships with external media vendors to help inform Media Buyers/Planners and Account Directors
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Research industry trends, generate PowerPoint presentations, build graphs, etc.
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Learn tools such as Google Ads, Facebook Ads Manager, Search Ads 360, and Google’s Campaign Manager
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Master Tableau reporting and analytics software, build reports and manipulate data
