Account Based Marketing Specialist

| Greater Denver Area | Remote | Hybrid
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From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

Job Description Mission

Create, execute, and measure multi-channel ABM campaigns from start to finish, driving qualified accounts and pipeline for our Commercial sales team.

Description

The ABM team at Fivetran strives to bring Sales strategy to life in marketing, with the goal of helping Sales exceed their pipeline and revenue goals. As an industrious account-based marketer, you will plan and execute quarterly ABM campaigns for the North American mid-market, from planning to success measurement, with high Sales alignment and communication. You will handle a portfolio of highly effective and visible multi-channel marketing programs, using each to guide target accounts toward purchase of Fivetran. What will make you successful in this role is a background in ABM, Sales, or Demand Generation. This role is best suited for a strategic thinker who is able to execute quickly with excellence. 

We are looking for someone with:

  • 1-2 years of Sales or Business Development experience
  • 1-2 years in B2B Marketing (ABM preferred, but not necessary) 
  • Experience creating, executing, and tracking Display, Email, Chat, 1:1 Events, and Gifting campaigns 
  • Experience working cross-functionally with Sales, Business Development, Field, Digital, and Demand Generation teams
  • Salesforce and Marketo experience, including reporting
  • Strong attention to detail, project management, and time management skills
  • Experience working in a fast-paced, dynamic environment built around accountability and autonomy
  • Able to structure and process data, drawing insightful conclusions, and respond those conclusions with action
  • Able to respectfully ask “why” to teammates at all levels, ensuring the best possible alignment and shared outcomes
  • Nice to have: DemandbaseOne, Uberflip, and Drift experience 

You are excited to:

  • Drive engagement, conversions, and pipeline for our Commercial accounts
  • Execute quarterly best-in-breed ABM programs in tight collaboration with Sales
  • Utilize Demandbase tools to segment, report on, and market to target accounts
  • Perform account research, finding creative ways to catch the attention of target accounts through marketing
  • In collaboration with digital marketing team, create, launch, and optimize 1:few Display ads
  • In collaboration with field marketing team, support field marketing events as a catalyst for ABM accounts
  • Write, build, and deploy 2-3 personalized and context-based email CTA campaigns per quarter via Marketo or Drift
  • Identify surge accounts weekly and create 1:1 marketing plans to drive engagement and opportunity

Account Based Marketing is constantly evolving, and the playbook is still being written. If you currently do not meet all of these qualifications, but are excited about driving Sales revenue through Marketing, we still want to hear from you. Apply below. 

Perks and Benefits:

  • 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
  • Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
  • Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
  • 401k match program
  • Eligible donation match program
  • Monthly cell phone stipend
  • Work-from-home equipment reimbursement for your home office setup!
  • Professional development and training opportunities
  • Company virtual happy hours and fun team building activities
  • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
  • Commuter benefits to help with transit and parking costs

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • WebflowCMS
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

We are in a beautiful, newly renovated, inspirational, industrial space anchored along the banks of the winding Platte River: steamontheplatte.com

An Insider's view of Fivetran

How would you describe the company’s work-life balance?

Our employees are the talent that fuels Fivetran. We’re proud of the culture we’ve built to date, and, as a company that is always looking for ways to improve, and continue to be thoughtful and inclusive about this new way of working. This includes continually looking for ways to provide an equitable experience and opportunities for all employees.

Jiyoung

Senior Director, Employee Experience

How do you collaborate with other teams in the company?

"One thing that I have absolutely loved about working with the engineering team is they understand the customer just as deeply as I do. That really promotes innovation, because they can think through innovative ways to solve customers’ problems."

Meera

Lead Product Manager

What are some things you learned at the company?

"Fivetran is a true rocketship. I didn’t realize what an incredible company I was joining, so I feel lucky to be here every day. Everyone loves Fivetran whether they’re a customer or they’re an employee. We all strive toward a common goal of making Fivetran the best, and we’ve done a pretty amazing job at it."

Rachel Musiker

Regional Sales Manager, Commercial

What is your vision for the company?

"Because our mission is to make access to data as simple and reliable as electricity, we are in the business of moving data. As far as innovation, I would highlight two words: simple and reliable."

Helge

SVP, Engineering

What makes someone successful on your team?

"Curiosity and asking "why" are the most important traits that make a Product Manager successful at Fivetran. Our Product Managers deeply understand the data industry, our customer needs and the competitive environment in order to identify opportunities to drive growth and additional customer value. This is the fuel for the Fivetran rocket!"

Julie

Director of Product Operations

What are Fivetran Perks + Benefits

Fivetran Benefits Overview

100% paid Medical, Dental, Vision and Basic Life Insurance
25 days annual paid vacation, plus 13 paid holidays and generous sick time
Robust parental leave program
401k match program
RSU's - every employee is granted RSU's when they walk in the door
Home office setup reimbursement program for 100% remote employees
Pet Insurance
Commuter pre-tax benefits options to help with transit and parking costs
Professional development and training opportunities
Annual learning and continued education stipend
Unlimited coffee, office snacks, and frequent catered lunches
Company happy hours and fun team building activities
Monthly cell phone stipend
Referral bonuses

Culture
Volunteer in local community
Fivetran encourages every employee to volunteer by giving them 2 days off each year to dedicate to a volunteer opportunity! How cool is that?!
Partners with nonprofits
Fivetran partners with a number of nonprofits throughout the year via donation matching and other co-sponsored events.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Our executive sponsored Employee Resource Groups now encompass 7 unique groups with a global reach. ERG's are open to members and allies at Fivetran and foster community and belonging.
Hiring practices that promote diversity
Fivetran implemented the Rooney Rule to increase more diverse candidates at the on-site interviewing stage to promote a diverse candidate pool for consideration when making decisions on hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
Disability insurance
Dental insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Vision insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Health insurance
100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
Life insurance
Pet insurance
Wellness programs
Fivetran host a Wellness Week every yea
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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