Job Description Mission

Create, execute, and measure multi-channel ABM campaigns from start to finish, driving qualified accounts and pipeline for our Commercial sales team.

Description

The ABM team at Fivetran strives to bring Sales strategy to life in marketing, with the goal of helping Sales exceed their pipeline and revenue goals. As an industrious account-based marketer, you will plan and execute quarterly ABM campaigns for the North American mid-market, from planning to success measurement, with high Sales alignment and communication. You will handle a portfolio of highly effective and visible multi-channel marketing programs, using each to guide target accounts toward purchase of Fivetran. What will make you successful in this role is a background in ABM, Sales, or Demand Generation. This role is best suited for a strategic thinker who is able to execute quickly with excellence. 

We are looking for someone with:

• 1-2 years of Sales or Business Development experience
• 1-2 years in B2B Marketing (ABM preferred, but not necessary) 
• Experience creating, executing, and tracking Display, Email, Chat, 1:1 Events, and Gifting campaigns 
• Experience working cross-functionally with Sales, Business Development, Field, Digital, and Demand Generation teams
• Salesforce and Marketo experience, including reporting
• Strong attention to detail, project management, and time management skills
• Experience working in a fast-paced, dynamic environment built around accountability and autonomy
• Able to structure and process data, drawing insightful conclusions, and respond those conclusions with action
• Able to respectfully ask “why” to teammates at all levels, ensuring the best possible alignment and shared outcomes
• Nice to have: DemandbaseOne, Uberflip, and Drift experience 

You are excited to:

• Drive engagement, conversions, and pipeline for our Commercial accounts
• Execute quarterly best-in-breed ABM programs in tight collaboration with Sales
• Utilize Demandbase tools to segment, report on, and market to target accounts
• Perform account research, finding creative ways to catch the attention of target accounts through marketing
• In collaboration with digital marketing team, create, launch, and optimize 1:few Display ads
• In collaboration with field marketing team, support field marketing events as a catalyst for ABM accounts
• Write, build, and deploy 2-3 personalized and context-based email CTA campaigns per quarter via Marketo or Drift
• Identify surge accounts weekly and create 1:1 marketing plans to drive engagement and opportunity

Account Based Marketing is constantly evolving, and the playbook is still being written. If you currently do not meet all of these qualifications, but are excited about driving Sales revenue through Marketing, we still want to hear from you. Apply below. 

Perks and Benefits:

• 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
• Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
• Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
• 401k match program
• Eligible donation match program
• Monthly cell phone stipend
• Work-from-home equipment reimbursement for your home office setup!
• Professional development and training opportunities
• Company virtual happy hours and fun team building activities
• Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
• Commuter benefits to help with transit and parking costs