Account-Based Marketing Manager - Remote

| Greater Boulder Area | Remote | Hybrid
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GHX is looking for an Account-Based Marketing (ABM) Manager to join our Demand Marketing team. The ABM Manager is responsible for leading the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for target accounts. You will act as a liaison between the Marketing, Sales and Customer Success Teams to centralize account intelligence and align our strategies and communications. The ideal candidate has advanced experience with ABM methods and tools and can interpret, communicate, and act on account intelligence. You know how to put together an effective integrated marketing campaign that reaches the right accounts, with the right message through the right channel at just the right time to maximize effectiveness and improve the customer experience. Responsibilities:

  • Collaborate with sales, marketing, and customer success stakeholders in the organization to streamline our data and technology to support a successful account-based experience (ABX).
  • Implement, manage, and optimize our usage and ROI of ABM-related software.
  • Align marketing and sales in establishing account profiles and target personas; develop and maintain database of accounts and contacts to ensure campaigns are targeted to the right people.
  • Leverage market intelligence, customer data, and analytics to identify and prioritize target accounts and high-value segments.
  • Work closely with marketing and sales stakeholders to utilize data to inform target account selection and to prioritize and track accounts throughout the pipeline.
  • Create innovative approaches to hyper-target our marketing and sales efforts to generate and accelerate sales opportunities throughout the customer journey.
  • Partner with Product Marketing to create and test targeted messaging that engages accounts based on account intelligence, use cases, and personas.
  • Monitor account intelligence to provide sales and marketing with timely insights on target accounts and related contacts.
  • Provide engagement, influence and source analytics that show account-based marketing impact on revenue.
  • Identify opportunities to improve account-based marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  • Work with sales enablement team to communicate and educate sales on using ABM tools and insights to accelerate the sales cycle.
  • Evangelize ABX across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABX infrastructure.

Required Experience:

  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • 5+ years in B2B marketing, preferably in enterprise software or SaaS
  • 2+ years specifically working with account-based marketing programs and tools
  • Proficiency across major marketing technologies, including ABM platforms (e.g. Pardot, Salesforce, DemandBase/Engagio)
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads and move them through the pipeline
  • Familiarity with the B2B SaaS sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Strong reporting capabilities and the ability to provide insights and analyze ABM programs
  • Advanced project management capabilities and the ability to prioritize business needs
  • Excellent collaboration and relationship-building skills to build communication channels and cross-functional initiatives

Estimated Salary range for this position: $84,000 - $112,000The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies, and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: https://www.ghx.com/about/careers/GHX: It's the way you do business in healthcareGlobal Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 1000 people worldwide. Our corporate headquarters is in Louisville, Colorado, just outside of Denver, with additional offices in Europe, Chicago, Illinois, and Omaha, Nebraska.DisclaimerGlobal Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement. GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated. #LI-Remote #LI-AK

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • TheanoFrameworks
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • JIRAManagement
    • SitecoreCMS
    • WordpressCMS
    • DocuSignCRM
    • SalesforceCRM
    • MarketoLead Gen
    • Microsoft TeamsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • SmartsheetProject Management

Location

GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

What are some social events your company does?

One of our goals at GHX is to weave Wellness, Philanthropy, Events, and Culture into the DNA of the employee experience. Some of our most notable social events are the Summer BBQ, Turkey Trot and Holiday Party. Our colleagues from around the country are also included in fun ways virtually, such as themed trivia happy hours and fitness challenges.

Rachel Stoops

HR Specialist

What projects are you most excited about?

Some of my favorite projects thus far have been revamping the onboarding process. I have the pleasure of welcoming new employees every Monday morning, which is very energizing. Throughout this I realized how much GHX cares about their employees and the new hire experience.

Cassie Asare

Onboarding Specialist

How has your career grown since starting at the company?

I started at GHX in 2001 as an admin assistant. Since then, I have worked as an HR Generalist, HRBP, Scrum Master, Project Manager, Program Manager, PMO Manager, Tech Business Operations Manager, before taking my current role as an M&A Program Manager. GHX has always been very supportive of me, providing so many opportunities to stretch myself.

Jennifer Hagaman

M&A Program Manager

What does your typical day look like?

I've loved my job at GHX since I started in 2003. I describe my job as coming to work and putting a puzzle together every day. Solving data problems for our customers, both internal and external, has been my honor, and it's always fun!

Charlie Brown

Manager, Business Intelligence

What are GHX Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Nationwide pet insurance benefit reimburses up to 70% of veterinary services and provides 24/7 access to veterinary services via the Vet Line.
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

GHX prioritizes our employees and their wellbeing through various offerings. GHX has a compensation philosophy that commits to equity and market competitive pay. Our workplace promotes flexibility to allow our employees to bring their whole self to work.

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