Account-Based Marketing Manager - Remote at GHX

| Greater Boulder Area | Remote
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GHX is looking for an Account-Based Marketing (ABM) Manager to join our Demand Marketing team. The ABM Manager is responsible for leading the development, implementation, management, and measurement of ABM programs to generate and accelerate pipeline for target accounts. You will act as a liaison between the Marketing, Sales and Customer Success Teams to centralize account intelligence and align our strategies and communications. The ideal candidate has advanced experience with ABM methods and tools and can interpret, communicate, and act on account intelligence. You know how to put together an effective integrated marketing campaign that reaches the right accounts, with the right message through the right channel at just the right time to maximize effectiveness and improve the customer experience. Responsibilities:
  • Collaborate with sales, marketing, and customer success stakeholders in the organization to streamline our data and technology to support a successful account-based experience (ABX).
  • Implement, manage, and optimize our usage and ROI of ABM-related software.
  • Align marketing and sales in establishing account profiles and target personas; develop and maintain database of accounts and contacts to ensure campaigns are targeted to the right people.
  • Leverage market intelligence, customer data, and analytics to identify and prioritize target accounts and high-value segments.
  • Work closely with marketing and sales stakeholders to utilize data to inform target account selection and to prioritize and track accounts throughout the pipeline.
  • Create innovative approaches to hyper-target our marketing and sales efforts to generate and accelerate sales opportunities throughout the customer journey.
  • Partner with Product Marketing to create and test targeted messaging that engages accounts based on account intelligence, use cases, and personas.
  • Monitor account intelligence to provide sales and marketing with timely insights on target accounts and related contacts.
  • Provide engagement, influence and source analytics that show account-based marketing impact on revenue.
  • Identify opportunities to improve account-based marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  • Work with sales enablement team to communicate and educate sales on using ABM tools and insights to accelerate the sales cycle.
  • Evangelize ABX across the business, documenting and sharing best practices, driving innovative campaigns, and supporting the development and solidification of the ABX infrastructure.
Required Experience:
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • 5+ years in B2B marketing, preferably in enterprise software or SaaS
  • 2+ years specifically working with account-based marketing programs and tools
  • Proficiency across major marketing technologies, including ABM platforms (e.g. Pardot, Salesforce, DemandBase/Engagio)
  • Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads and move them through the pipeline
  • Familiarity with the B2B SaaS sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Strong reporting capabilities and the ability to provide insights and analyze ABM programs
  • Advanced project management capabilities and the ability to prioritize business needs
  • Excellent collaboration and relationship-building skills to build communication channels and cross-functional initiatives
Estimated Salary range for this position: $84,000 - $112,000The base salary range represents the anticipated low and high end of the GHX's salary range for this position. Actual salaries will vary and will be based on various factors, such as candidate's qualifications, skills, competencies, and proficiency for the role. The base salary is one component of GHX's total compensation package for employees. Other rewards and benefits include: health, vision, and dental insurance, accident and life insurance, 401k matching, paid-time off, and education reimbursement, to name a few. To view more details of our benefits, visit us here: It's the way you do business in healthcareGlobal Healthcare Exchange (GHX) enables better patient care and billions in savings for the healthcare community by maximizing automation, efficiency and accuracy of business processes.GHX is a healthcare business and data automation company, empowering healthcare organizations to enable better patient care and maximize industry savings using our world class cloud-based supply chain technology exchange platform, solutions, analytics and services. We bring together healthcare providers and manufacturers and distributors in North America and Europe - who rely on smart, secure healthcare-focused technology and comprehensive data to automate their business processes and make more informed decisions.It is our passion and vision for a more operationally efficient healthcare supply chain, helping organizations reduce - not shift - the cost of doing business, paving the way to delivering patient care more effectively. Together we take more than a billion dollars out of the cost of delivering healthcare every year. GHX is privately owned, operates in the United States, Canada and Europe, and employs more than 1000 people worldwide. Our corporate headquarters is in Louisville, Colorado, just outside of Denver, with additional offices in Europe, Chicago, Illinois, and Omaha, Nebraska.DisclaimerGlobal Healthcare Exchange, LLC and its North American subsidiaries (collectively, "GHX") provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. All qualified applicants will receive consideration for employment without regard to any status protected by applicable law. This EEO policy applies to all terms, conditions, and privileges of employment, including hiring, training and development, promotion, transfer, compensation, benefits, educational assistance, termination, layoffs, social and recreational programs, and retirement. GHX believes that employees should be provided with a working environment which enables each employee to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, national origin, sex, sexual orientation, gender identity, religion, age, genetic information, disability, veteran status or any other status protected by applicable law. GHX expects and requires the cooperation of all employees in maintaining a discrimination and harassment-free atmosphere. Improper interference with the ability of GHX's employees to perform their expected job duties is absolutely not tolerated. #LI-Remote #LI-AK
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Technology we use

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GHX is based in Louisville, CO and our office boasts a fitness center overlooking breathtaking Davidson Mesa open space and the Front Range Mountains!

An Insider's view of GHX

How do you collaborate with other teams in the company?

What works for me is bringing organic chai in from time to time for what's now known as "Tea Thursdays." I start brewing Masala chai early in the morning and prepare mugs, almond milk, and sweetener. Collaboration is my cup of tea!


Technical Process Analyst II

How does the company support your career growth?

At GHX, your career is what you make it. My team frequently conducts skip-level meetings where we have open dialogue around career aspirations, projects we want to execute on, and any roadblocks we’re hitting. I’ve always felt empowered to grow here at GHX.


Manager, Financial Planning & Analysis

What are GHX Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
$125 per month
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications

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