Account-Based Marketing Campaign Manager at Alteryx, Inc.

| Greater Denver Area
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Overview:

Alteryx is looking for a Marketing Campaigns Manager to add more horsepower to our passionate team of demand professionals. With a focus on Account-Based Marketing (ABM), you will conceptualize, implement and continually innovate named-account campaigns in partnership with digital, field, content, partner marketing and sales teams. The ideal candidate will thrive at the intersection of creative strategy and campaign deployment. You have proven expertise setting strategy and planning a multitude of horizontal and vertical named-account programs across inside and outside sales teams and selling motions. Your success is defined by customer acquisition and your ability to achieve pipeline and revenue goals for named accounts.

 

Essential Duties and Responsibilities:

  • Develop thoughtful, scalable and effective GTM strategies, using omni-channel marketing best practices, that support and align with ABM priorities, pipeline and revenue goals.
  • Execute the ABM program mix for early, mid, late stage goals, and report on individual campaign KPIs as well as named-account funnel progression. Leverage strong analytical skills and proficiency in multivariate testing to effectively turn reporting and analysis into insights and strategies.
  • Orchestrate a captivating customer journey through personalized inbound/outbound campaigns leveraging digital advertising, Drift, direct mail, email marketing, virtual and in-person events as engagement vehicles to deliver fully integrated campaigns. Maintain alignment with digital and web strategy teams on full ABM program mix, including segments, messaging, creative and outcomes.
  • Support named-account selection process and ABM segment creation with Global ABM Lead, product marketing and sales. Maintain sales alignment and support campaign enablement.
  • Partner with content marketing and external agencies to create innovative marketing assets and account-specific messages that are aligned to the buyer’s journey and convey how Alteryx addresses specific industry and/or departmental challenges, in a personalized and engaging way.
  • Partner with marketing and sales operations to ensure optimization of ABM technology investments, on-going growth and development of named account contact database, and optimization of named-account campaign automations.
  • Support integrated quarterly planning process with Global ABM Lead and Digital ABM Lead; manage respective program budget.

 

Required Qualifications:

  • BS in Business or Marketing
  • 4-7+ years of B2B technology marketing experience
  • Strong campaign orchestration, message optimization, persona and buying cycle experience required
  • Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business
  • Ability to work successfully in an ever-changing environment with competing priorities
  • Must be metrics-driven and be a very strong analytic thinker
  • Excellent project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
  • Well-rounded team-player, creative, innovative, resourceful
  • Strong, seasoned marketer with relationship skills to pitch and manage campaigns
  • Consultative, with deep business knowledge and field or solutions marketing expertise
  • Highly self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision
  • Excellent written and verbal communication skill
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Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • LithiumCMS
    • SalesforceCRM
    • OutlookEmail
    • MarketoLead Gen

Location

Right at the entrance to the Interlocken Technology Park, our office is easily accessible from Denver and Boulder, and offers views of the mountains.

An Insider's view of Alteryx, Inc.

What’s the vibe like in the office?

Our culture is casual, but we're driven and work hard! We're empowered to be independent, creative, and innovative. Not only do we care about our platform, but we are deeply passionate about how the work we do impacts the community and our world.

Katelyn

Office Manager

What's the biggest problem your team is solving?

Bringing Alteryx to more people; democratizing our platform.

Simon

Team Lead, DX

How does the company support your career growth?

Alteryx walks the walk when it comes to supporting individual career goals. We have so many career planning resources and programs, but what differentiates Alteryx is the way everyone rallies around you to make sure you reach those goals. I've set aggressive career ambitions, plus pursuing my MBA! It's like the whole company is cheering for me.

Emily Singer

Manager, Public Relations

How do you empower your team to be more creative?

I encourage my team members to spend time learning - whether it's joining on-site study sessions to learn more about our product, to participating in Alteryx Academy. I think having a commitment to constant learning and self-improvement allows for creativity to flourish and opens up the doorway to new ideas.

Stephanie

Manager, Product Management Operations

What are Alteryx, Inc. Perks + Benefits

Alteryx, Inc. Benefits Overview

Company Perks & Benefits include:

• 100% company-paid medical, dental and vision benefits.

• Pet Insurance

• Life insurance, disability and accidental coverage

• Paid Holidays, Paid Time Off (PTO) & Volunteer Time Off (VTO per year

• 401k with company match

• Employee Stock Purchase Plan

• Commuter benefits

• Fitness & Wellness reimbursement program

• Bicycles and frisbee golf to rent in office

• Gym and The Hut Restaurant on the first floor of the building

• Yoga monthly and massages weekly

• Happy hours, release parties, and networking events throughout the year

• Fresh fruit delivery, bagels on Thursdays and catered lunch every other Wednesday

• Beer taps and comfortable lounges throughout the office

• Video and arcade games, ping pong, pool table, and shuffle board

• Free form "Innovation Days" and "Learning Days" for self-improvement monthly

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 2 times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We offer $265.00 per month for transit.
Company Outings
Acme Co. hosts company outings Quarterly.
Game Room
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Wednesday.
Happy Hours
Parking
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Upon approval, we offer $5250 annualy for continuing education.
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