Marketing Associate - Digital Acquisition
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.
Own the digital acquisition user experience (lead capture through first-time purchase) for the knitting category. This includes execution of paid digital advertising, as well as email onboarding communication.
〈 Execution & optimization of paid digital advertising across Facebook, Instagram & Pinterest
〈 Execution & optimization of email onboarding communication
〈 Collaboration with cross-functional partners on campaign messaging, creative & site experience
〈 Campaign performance reporting to key stakeholders
〈 1+ years experience managing a digital marketing channel
〈 Proficiency in excel (vlookups, sumifs, pivots, etc.)
〈 Proficiency in analytics tools (looker, google analytics, etc.)
〈 Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
〈 Willingness to travel and work overtime, and on weekends with short notice as needed
〈 Must be willing to work in Denver, CO
〈 Must have unrestricted work authorization to work in the United States
〈 Excels in analytics, but also appreciates & enjoys the creative development of marketing campaigns
〈 Is enthusiastic about diving in & learning multiple marketing channels
〈 Is driven to continuously meet challenging business goals
〈 Values accountability and, with the right guidance, will take ownership of their work
〈 Is energized by the idea of working in a fast-paced, ever-changing & fun work environment!