Job Summary

In this role, you drive analysis of demand generation performance for Americas NetApp marketing programs as part of the global Marketing Operations team. The ideal candidate will bring experience in reporting, analyzing, and sharing outcomes on business results through the marketing funnel.  The candidate must also have strong functional knowledge of marketing analytics including strategy, execution & measurement to quickly shift programs to be more buyer centric and data driven.  An ability to lead & teach program teams as well as collaborate with cross functional teams including marketing and business unit leadership is critical. Must have strong interpersonal and communications skills and demonstrate the ability to translate the data world to the business world and impact to ROI.

Day to day, you will champion adoption of demand generation analytics for Americas marketing programs (digital, paid media, events, offers) as part of the campaign team’s management system. You will lead with a traditional direct marketer's understanding of 1:1 addressability, data and test and learn philosophy, understanding how direct targeting impacts results, testing and learning in real-time.

Job Requirements and Responsibilities

Responsibilities:

• Develop the data & analytics strategy and targets for standard Key Performance Indicators (KPI) performance measures for the Americas team
• Deploy measurability within the right tool sets; creating real-time reporting to measure performance against objectives
• Collaborate with the Analytics team daily to gather data and provide insights to accelerate the customer journey
• Optimize digital experience across different marketing platforms and channels
• Create weekly marketing performance reports for use by CMO extended staff
• Partner with product marketing and campaign marketing management to solve data challenges and recommend process optimizations
• Develop and maintain campaign-specific marketing performance dashboards
• Work closely with the Marketing Technology Office and program leads to tailor our lead management process to the needs of the business
• Collaborate across teams to integrate marketing and sales performance data from various sources into universal reporting tools
• Prepare detailed pipeline analysis for biweekly regional standups in collaboration with program leads
• Develop monthly and quarterly reporting packages for GEO team
• Be responsible for ad-hoc requests from product marketing and campaign teams for data and analysis
• Deliver GEO-specific KPI and ROI reporting to sales and marketing leadership
• Assistance with goals and projections for Americas marketing team
• Tool enablement and training for greater marketing organization

Requirements

• Experience in marketing demand generation with a strong focus on data analysis and process optimization; experience in Software-as-a-Service and Cloud businesses is preferred
• Bachelor's degree in marketing, or related quantitative/analytical field required. MBA preferred.
• Experience setting, deploying and measuring performance-oriented marketing programs, campaigns, and tactics
  • Demonstrable marketing experience in digital, events and response management to drive demand
  • Demonstrated ability to drive business impact (increased revenue, increased customer loyalty, etc.)
• Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment.
• Working knowledge of marketing automation tools and processes, and how they contribute to the overall B2B lead management process
• A trusted consultant's presence, ability to listen, engage, influence and educate
  • Able to hold a room with leadership by gaining respect as a subject matter expert
  • Can understand business problems at granular level to diagnose
• Strong Microsoft Office skills including Excel, Outlook and PowerPoint. Experience with Tableau is a strong plus

Education

Must be pursuing a Bachelor's or Master's degree in Marketing, Business Adminitration or Requivalent degree. You must  have atleast 1 semester left in your studies to qualify.