INTEGRATED MARKETING MANAGER
 
Are you looking for an opportunity to showcase your impressive analytical skills and strategic planning chops? Want to be part of a creative, diverse and inspired culture that’s transforming healthcare marketing? Healthgrades (HG) is searching for a talented Integrated Marketing Manager to join and collaborate with our growing, multifaceted team. In this role, you will leverage HG’s market-leading insights and digital capabilities to create and implement consumer-centric, integrated marketing programs to meet the goals of our hospital and hospital system clients. 
 
What We Do?


Healthgrades gives people the confidence to make healthcare decisions. As a trusted source of data-driven insights and solutions, we help consumers and healthcare providers connect in meaningful ways. From our headquarters in Denver, and our offices in Madison, Atlanta and Raleigh, we work to make healthcare more transparent and easier to navigate. Through multidisciplined collaboration, we deliver innovation that matters.
 
What You Do:
 

• Wow Every Customer - work with clients directly to understand their marketing needs and identify relevant data insights
• Own It - create innovative integrated marketing strategies to fulfill client needs, leveraging HG insights and capabilities
• Achieve Excellence Together - engage internal resources and partners for project/campaign planning and unified expertise
• Be Transparent - draft proposals laying out integrated strategies and expected outcomes for client review
• Move Fast - report results and explain implications of executed strategies to clients
• Change the Game - analyze strategy results and make recommendations for optimization

 
What You Bring:
 

• Excellent organizational and time management skills
• Ability to manage multiple projects in a fast-paced, dynamic environment
• Good understanding of healthcare (navigation, patient experience, healthcare marketplace, care provider infrastructure) and healthcare marketing
• Bachelor’s degree and 5+ years of experience in marketing planning and campaign/program execution
• Experience with the majority of the following: Google AdWords, DoubleClick, Facebook Business Manager, Moz, Google Analytics, Oracle Eloqua
• Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital (paid search, display, paid social and SEO) or CRM and Marketing Automation
• Ability to develop and present to stakeholders a compelling story articulating the business problem, outlining corresponding solutions, and framing the outcomes
• Experience with development, management and evolution of consumer insights and journey mapping

 
Why Healthgrades?
 
At Healthgrades, we recognize that our people drive our greatest achievements. We are passionate about maintaining a fulfilling, rewarding and energetic work environment while setting the stage for your continued success. 

• Meaningful Work – helping millions of Americans connect with their healthcare providers
• Changing the Game - evolving, fast paced culture with career advancement opportunities
• Community Builders- partnering with local charity organizations and wellness initiatives
• Robust Perks – generous PTO, 401k contributions, tuition assistance, entertainment discounts & more!