Digital Marketing Manager
Connect First offers competitive salaries, comprehensive benefits, high matching 401k, wellness benefits, generous Paid Time Off, and a casual yet demanding and fast-paced work environment. Best of all we are a dog friendly company! We find time to get outside and enjoy the best of what Boulder has to offer. Our “pay-for-performance” programs healthily reward rock-star achievements and intellect. We also pay for relevant continuing education, conferences, and skills development.
What it’s like to work with us. To understand who, how and why we work, check out our Marketing Team’s Statement of Values.
Our goal in Marketing is to find prospects that will convert to happy customers. We are highly productive in finding ways to maximize every opportunity to speak to our market. As a small group we are very tight and hold each other to the highest performance standards, and have fun working together.
About the role. The Marketing Program Manager will be responsible for developing and executing marketing programs designed to drive acquisition and engagement for our products. They will actively collaborate with internal and external partners to help create and execute marketing campaigns, develop relationships with Channel partners to drive successful, mutually beneficial partnerships.
Attributes & personality traits.
Strong communication and storytelling skills with an ability to drive project towards strategic goals.
Customer-Focused, with a very strong understanding of consumer behavioral trends as it relates to digital channels.
Demonstrated proven ability to navigate change in a growing environment.
Not afraid to fail, and challenge the status quo to ensure new ideas and thoughts are always being explored.
Confident, but not egotistical leader, brave enough to challenge their leader in a productive manner.
Must have a metrics-driven mindset and passion for the art of data-driven marketing.
Individual that thrives and seeks feedback and engagement.
Major Functions of this role.
Develop landing pages, emails and other necessary assets for engaging lead generation activities.
Execute and measure effectiveness of cross channel lead generation tactics, and maximize prospect acquisition.
Build and optimize lead scoring.
Create and execute lead nurturing through the various stages of the pipeline, leads, MQL’s, SQL’s, and Opportunities.
Proactively identify trends and create actionable insights to optimize spend, and digital performance.
Act as the catalyst for digital transformation with a focus on the customer journey and experience.
Own and manage digital campaigns from strategy to deployment and iterated along the way.
Qualifications.
5+ years working in a digital marketing agency or in-house digital marketing position.
3+ years b2b SaaS digital marketing experience.
2+ years campaign management google adwords, bing.
in-depth knowledge on SEO best practices.
Experience with Google analytics.
Proven experience reaching and engaging customers across multiple channels.
Experience in digital media planning and buying.
Experience using a CMS and automation tools to create, manage, and execute digital assets including emails, landing pages, workflows, list management, etc.
Hubspot experience and inbound certification a bonus.
Application process. Please apply by sending your resume & a cover letter.
We look forward to hearing from you!
The Connect First Crew