Digital Commerce Leader

| Greater Denver Area

Position:

Digital Commerce Leader

Job Description:

The Senior Manager, Supplier Marketing and Account Services is an integral member of the Global Marketing team. Working closely with Arrow’s eCommerce properties, suppliers and internal divisions, this individual architects a comprehensive and effective online and website marketing strategy with the appropriate digital and social assets to further Arrow’s brand awareness, consideration, website conversion, sales and profitability across multiple business distribution channels.  This role will utilize consumer insights and analysis in developing solutions to deliver differentiated online content, social media strategies and overall web initiatives that allow for deeper audience engagement. This position will play a key role in the decision-making process including development of program ideas, creative, targeting, design, operation, and tracking of all digital marketing efforts. This role will bring expertise in all Internet marketing technologies and all things digital and online.  This role will work closely with the suppliers and business units to determine the future marketing strategy using best in class ecommerce and digital marketing tactics to achieve growth targets for all Arrow eCommerce business units.



Responsibilities:

  • Defines and builds business strategies that place all aspects of digital marketing efforts optimally within a set of broader multi-channel marketing objectives.
  • Leads initiatives by aligning internal creative services and marketing teams, internal stakeholders and technology teams to effectively design and deploy digital programs.
  • Partner with suppliers to present create on an online presence that supports the company goals.
  • Coordinates the scheduling of multiple projects simultaneously
  • Drives continuous improvement in the user experience, building a strategic roadmap for evolving the brand’s online experience through web, mobile and social channels.
  • Creates and develops digital campaigns to promote the suppliers and the company’s brand and drive online traffic to our website and social media sites.
  • Accountable for agreed digital marketing budget line items including oversight of related costs and results.
  • Works closely with the global social media marketing teams and sets goals that align with business units and company-wide objectives. 
  • Utilizes web analytics data and modeling to create reporting on results and then develop new marketing programs and drive key marketing decisions.
  • Measures the success of marketing programs and adjusting strategies based on results against defined key performance indicators.
  • Implement innovative tactics to maximize the efficacy and cost-effectiveness of digital marketing efforts.
  • Increases customer retention and lifetime value through effective use of database marketing/CRM techniques and targeted email marketing.
  • Other responsibilities as assigned

    Required Experience:

  • MBA preferred, or Bachelor’s degree preferably in Marketing, Advertising, Communications or related field.
  • Minimum 8+ years experience successfully managing eCommerce, initiatives, digital marketing, website presence, and/or social media marketing.
  • Experience orchestrating internal and external partners and agencies to deliver complex projects.
  • Proven track record in building a successful, fast-growing ecommerce business, preferably in a B2B environment
  • Demonstrated track record of embracing new digital marketing technologies and techniques to drive growth and brand differentiation.
  • Strong analytical, planning, forecasting and budgeting/financial skills.
  • Respectful and outstanding leadership skills
  • High energy with the ability to manage multiple initiatives simultaneously and to perform under pressure within tight deadlines.
  • Creativity and innovation focus with an eye on constant, measured improvement.
  • Proven ability to take initiative, influences others, and achieves results in a matrix organization.
  • Strong interpersonal and presentation skills.
  • Strong analytical, problem solving and planning skills.
  • Ability to build collaborative relationships.

Travel: 

  • This position requires the ability to travel as necessary (up to 20%)

#LI-DM1

Location:

Denver (Centennial)

Time Type:

Full time

Job Category:

Customer Facing/Supplier Facing

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Technology we use

  • Engineering
  • Sales & Marketing
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    • Oracle EloquaLead Gen

Location

Our offices are approximately 15 miles south of Downtown Denver. Employees enjoy the easy access to the light rail station and I-25.

An Insider's view of Arrow Electronics, Inc.

What's something quirky about your company?

As a tech company, we showcase the use of tech all throughout our building. We hang art over the building made of various consumer electronics and we even have access to an Electronics Testing lab. My R&D team also loves to make fun code names for our projects, we recently launched Project Deathstar (announced as ArrowPlus powered by Freelancer)!

Stephen

Manager, Product Management and Engineering

What projects are you most excited about?

There is a big drive at Arrow to support tech entrepreneurs, so part of my job involves collaborating and working with local startups - you’d be amazed to see the new ideas coming out of Denver! I get to work closely with local incubators and accelerators, and also plan events and sessions for big events like Denver Start Up week.

Lia

Marketing Specialist

How has your career grown since starting at the company?

I first began my career at Arrow six years ago as a summer intern on the Customer Support team. The career growth I have achieved since has led me to my current role as Delivery Manager of Arrow.com. Through mentorship programs and working with a team that values trust while promoting curiosity, the experiencing has been nothing short of rewarding.

Kristen

Delivery Manager

How do your team's ideas influence the company's direction?

In today’s fast moving world my team is continually collaborating with the business to evolve our digital channels. Combining competitor insight, industry best practices and innovative capabilities we can react quickly to changing needs, design robust solutions, as well as developing innovations for future growth.

Michelle

Director, Technology & Planning

What’s the vibe like in the office?

Our office promotes an open and active vibe that inspires collaboration with your fellow coworkers. The overall environment supports our focus on driving innovation forward.

Taylor

Asset Specialist

What are Arrow Electronics, Inc. Perks + Benefits

Arrow Electronics, Inc. Benefits Overview

•Medical, Dental, Vision Insurance
•401k, With Matching Contributions
•Competitive Paid Time Off
•Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
•Short-Term/Long-Term Disability Insurance
•Parental Leave Options
•Employee Discount on Annual RTD Pass
•Wide Variety of Growth Opportunities
•Casual Work Environment

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Game Room
Our game room includes Ping Pong, Foosball.
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
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