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Graphic Designer / Marketing Specialist

| Greater Boulder Area
To apply, please email your resume and a link to your portfolio to [email protected] Applications without a portfolio will not be considered.
Apply now

*Must be able to work in Boulder, CO*

At Backbone, we are transforming the product development landscape and we need our brand to shine as much as our product. The growth team captivates prospects by highlighting our amazing clients, invigorating our industry with relevant insights, and explaining the vision for our growing family of products. As we scale, our goal is to use data, research, strategy, and empathy to guide our multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.

In this full-time role, you will be a player and coach - creating high-end visuals that best represent our platform, our brand, and the caliber of work we do as an organization. You'll often be in charge of campaigns with omni-channel reach, captivating audiences both internally and externally. Digital, Print, Environmental - you name the medium and we'll probably have a project in line. This role reports directly to the Director of Marketing and will work hand in hand with all teams within the organization. Some of the responsibilities this role entails include:

  • Differentiate Backbone from its competitors
  • Create Fortune 100 quality graphics, websites, marketing campaigns
  • Drive adoption and growth through digital and print communication
  • Facilitate communication to clients, and connecting our clients to the functions within Backbone that can help.
  • In parallel, being in-house, you'll find yourself helping to shape the very culture of our team and clients.

Why We Need You:

We are building a diverse team of growth focused marketing professionals who are eager to shape the story of Backbone. We are looking for a graphic designer/marketing specialist that can support Growth and Sales and elevate their reach through purpose-focused creative. Our clients are rapidly evolving, and the partnership between our business goals and this role is a key part of growing Backbone’s engagement to meet our clients' needs.

As we scale globally, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world in team that always focuses on we, not I, and creates delightful products that are worthy of trust. We hope you'll join us!

You Are:

  • A tech savvy, self starter, eager to learn

  • Customer facing but also back end intelligence minded

  • Interested in building and growing a team but willing to start from the ground up

  • A scrappy, tirelessly optimistic hustler

  • Consistently flexible and adaptable in your day-to-day: Whether it's illustration, 3D design, or just putting the finishing touches our style guide. All of it requires your help to make the visual story just as powerful as the written one.

  • Able to build a deep, data-driven understanding around a product and transform what you've learned into actionable marketing pieces.

  • Eager to find ways to make processes more efficient

  • Excited to nerd out over A/B testing

  • A critical thinker and enjoy finding the story behind every facet of the business

In Short:

You are a trendsetting graphics guru. You know when to push the visual boundaries, and when to let the words speak for themselves. You have a customer facing etiquette and pitch your work like every campaign could make or break us. You love the end result just as much as the process. Before our clients come to know our platform, they will come to know us through your visuals, and with that heavy responsibility, you make it look easy.

The Fine Print:

  • Research, Plan, Collaborate, and design our Social Content  

  • Confirm project requirements and relay goals to teammates

  • Understand customer pain points and partner with cross-functional teams to simplify, enhance and automate existing processes that will improve customer workflow

  • Work with client success team to manage content for our learning and support materials via Hubspot, Zendesk, and Intercom

  • Identify, translate, prioritize, and inform important product benefits and features

  • Set up, analyze, and promote good practices for multivariate experiments

  • Work towards creating a data-informed culture by working with the growth team on its initiatives

  • Continuously monitor product usage analytics and identify relevant trends and findings that might inform product iteration.


  • A portfolio highlighting your amazing work

  • Drive the creation of original concepts that result in effective and compelling communication

  • Understanding different language and visual styles that appeal to various target markets

  • Develop and maintain a clear and consistent brand style

  • Experience with web markup language and search engine optimization

  • Familiarity with commonly used style guides and brand standards

  • Excellent interpersonal and communication skills

  • Self-motivated and organized

  • Experience with apparel or related product development/design/production  (and/or a willingness to dig in and learn what goes into such roles, in order to better serve/advise/design/empathize)

  • BA or BFA; or equivalent work experience

  • Have experience through the full marketing to sales pipeline

    • Formulating hypothesis

    • Identifying prospect needs and sources

    • Analyzing data on the the effectiveness of our campaigns

  • Have the ability to work collaboratively in a team environment

  • Have effective oral, presentation, and written communication skills

  • Be a self starter; ability to act autonomously

  • Have constant attention to detail

  • Dynamic, flexible personality; capable of changing on-demand and innovating rapidly

  • Willingness to roll-up sleeves and dig-in

  • A dream of being known and recognized by the creative community for your work here


  • A competitive compensation package

  • Comprehensive medical, dental and vision insurance

  • Wellness reimbursement

  • 401(k) plan, company match coming soon

  • Unlimited PTO

  • Ergonomic Office Setup


Read Full Job Description
To apply, please email your resume and a link to your portfolio to [email protected] Applications without a portfolio will not be considered.
Apply now
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • RubyLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail


A block off of Pearl Street, Backbone resides in the Boulder One Building facing a beautiful patio and fountain. Convenient location and amazing team.

What are Backbone Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
We want you at your best so full-time employees are offered full health insurance through our carrier.
Life Insurance
All Backbone employees can elect for life insurance coverage through the company's HR portal.
Wellness Programs
Onsite Gym
Boulder One has an amazing full featured gym with discounted services so you can walk just a few steps out of the office to get your leg day in.
Retirement & Stock Options Benefits
We currently offer a company 401(k) retirement plan which enables you to select from various funds
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
We enjoy having everyone in office however we do enable all employees to work remotely pending their manager's discretion.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Backbone's unlimited paid vacation policy allows employees to take as many days off as they need, providing they comply with a 2-week notice policy and get manager approval.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
We work with a lot of amazing brands so the office is a fashion show on any given day. We keep it pretty casual so we can focus on the work instead of what to wear.
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Boulder's a tough place to park, so we pay for all of our employees to use the local garages around the office.
Relocation Assistance
For full-time employees, Backbone currently offers moving cost and travel expense reimbursement.
Fitness Subsidies
Backbone offers $100 per month for health and fitness related services.
Professional Development Benefits
Job Training & Conferences
Diversity Program
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To apply, please email your resume and a link to your portfolio to [email protected] Applications without a portfolio will not be considered.
Apply now
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