*Must be able to work in Boulder, CO*

At Backbone, we are transforming the product development landscape and we need our brand to shine as much as our product. The growth team captivates prospects by highlighting our amazing clients, invigorating our industry with relevant insights, and explaining the vision for our growing family of products. As we scale, our goal is to use data, research, strategy, and empathy to guide our multidisciplinary teams toward a common goal, balancing diverse perspectives and empowering our teams to do great work.

In this full-time role, you will be a player and coach - creating high-end visuals that best represent our platform, our brand, and the caliber of work we do as an organization. You'll often be in charge of campaigns with omni-channel reach, captivating audiences both internally and externally. Digital, Print, Environmental - you name the medium and we'll probably have a project in line. This role reports directly to the Director of Marketing and will work hand in hand with all teams within the organization. Some of the responsibilities this role entails include:

• Differentiate Backbone from its competitors
• Create Fortune 100 quality graphics, websites, marketing campaigns
• Drive adoption and growth through digital and print communication
• Facilitate communication to clients, and connecting our clients to the functions within Backbone that can help.
• In parallel, being in-house, you'll find yourself helping to shape the very culture of our team and clients.

Why We Need You:

We are building a diverse team of growth focused marketing professionals who are eager to shape the story of Backbone. We are looking for a graphic designer/marketing specialist that can support Growth and Sales and elevate their reach through purpose-focused creative. Our clients are rapidly evolving, and the partnership between our business goals and this role is a key part of growing Backbone’s engagement to meet our clients' needs.

As we scale globally, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world in team that always focuses on we, not I, and creates delightful products that are worthy of trust. We hope you'll join us!

You Are:

• A tech savvy, self starter, eager to learn

• Customer facing but also back end intelligence minded

• Interested in building and growing a team but willing to start from the ground up

• A scrappy, tirelessly optimistic hustler

• Consistently flexible and adaptable in your day-to-day: Whether it's illustration, 3D design, or just putting the finishing touches our style guide. All of it requires your help to make the visual story just as powerful as the written one.

• Able to build a deep, data-driven understanding around a product and transform what you've learned into actionable marketing pieces.

• Eager to find ways to make processes more efficient

• Excited to nerd out over A/B testing

• A critical thinker and enjoy finding the story behind every facet of the business

In Short:

You are a trendsetting graphics guru. You know when to push the visual boundaries, and when to let the words speak for themselves. You have a customer facing etiquette and pitch your work like every campaign could make or break us. You love the end result just as much as the process. Before our clients come to know our platform, they will come to know us through your visuals, and with that heavy responsibility, you make it look easy.

The Fine Print:

• Research, Plan, Collaborate, and design our Social Content  

• Confirm project requirements and relay goals to teammates

• Understand customer pain points and partner with cross-functional teams to simplify, enhance and automate existing processes that will improve customer workflow

• Work with client success team to manage content for our learning and support materials via Hubspot, Zendesk, and Intercom

• Identify, translate, prioritize, and inform important product benefits and features

• Set up, analyze, and promote good practices for multivariate experiments

• Work towards creating a data-informed culture by working with the growth team on its initiatives

• Continuously monitor product usage analytics and identify relevant trends and findings that might inform product iteration.

Qualifications:

• A portfolio highlighting your amazing work

• Drive the creation of original concepts that result in effective and compelling communication

• Understanding different language and visual styles that appeal to various target markets

• Develop and maintain a clear and consistent brand style

• Experience with web markup language and search engine optimization

• Familiarity with commonly used style guides and brand standards

• Excellent interpersonal and communication skills

• Self-motivated and organized

• Experience with apparel or related product development/design/production  (and/or a willingness to dig in and learn what goes into such roles, in order to better serve/advise/design/empathize)

• BA or BFA; or equivalent work experience

• Have experience through the full marketing to sales pipeline

  • Formulating hypothesis

  • Identifying prospect needs and sources

  • Analyzing data on the the effectiveness of our campaigns

• Have the ability to work collaboratively in a team environment

• Have effective oral, presentation, and written communication skills

• Be a self starter; ability to act autonomously

• Have constant attention to detail

• Dynamic, flexible personality; capable of changing on-demand and innovating rapidly

• Willingness to roll-up sleeves and dig-in

• A dream of being known and recognized by the creative community for your work here

Benefits

• A competitive compensation package

• Comprehensive medical, dental and vision insurance

• Wellness reimbursement

• 401(k) plan, company match coming soon

• Unlimited PTO

• Ergonomic Office Setup