Director, Marketing - Digital Experience Design

| Greater Boulder Area

Are you data-driven?  We at NetApp believe in the transformative power of data – to expand customer touchpoints, to foster greater innovation, and to optimize operations.  We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice.  We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data.

 

We’ve built a Data Fabric for a data-driven world – to simplify and integrate data management across the resources that are best for the business.  With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management.

 

By harnessing the power of hybrid cloud data services, customers gain the freedom of choice to securely manage and move data – anywhere, on any cloud. Only NetApp can help organizations deliver data-rich customer experiences when they rapidly test and deploy new applications that easily use data and services regardless of where they reside or in what form.

Job Summary

DIRECTOR DIGITAL EXPERIENCE DESIGN

 

The NetApp Digital Experience Design team is at the forefront of creating, transforming and delivering a modern digital business for one of the world’s leading technology brands. The Director of this team is accountable for continuing to drive innovation and business results across NetApp’s global digital properties. In charge of digital design and strategy, the Director of Digital Experience Design will also be responsible for solving complex problems and formulating actionable plans that produce quantifiable success. Ideal candidates should be data-driven and customer-obsessed critical thinkers with proven experience leading cross-functional creative and strategic teams that continually overachieve.   

 

PREFERRED EXPERIENCE

 

  • Manage and lead internal digital experience design team consisting of digital experience managers, strategists, designers, SEO specialists, and customer experience specialists/copywriters.
  • Be an inspiring problem-solver who can design, present, a deliver engaging and delightful user experiences and digital assets that exemplify the NetApp brand, increase engagement with NetApp solutions, and generate demand for NetApp sales funnels.
  • Lead the design, requirements definitions, and implementation of innovative digital marketing experiences throughout an end-to-end customer journey for numerous global digital properties.
  • Coordinate and collaborate across disciplines (brand, product marketing, project managers, campaign managers, marketing automation teams, subject matter experts, developers, data anlaysts, and QA testers) to ensure successful, efficient digital experience projects.
  • Understand UI/UX best practices for modern digital marketing, including how to ensure successful experiences, boost engagement, increase conversion, and drive business results.
  • Know how to request and utilize user research methods, and turn those findings into data that can be used to drive effective digital experiences.
  • Define and align KPIs to measure success.
  • Work with SEO specialists to increase the volume and velocity of organic traffic to NetApp’s global digital properties
  • Perform regular market analysis and establish competitive benchmarks.
  • Oversee all digital experience design projects from concept to go-live within tight deadlines by leading an Agile, sprint-based project flow.

Job Requirements

TECH KNOW-HOW

 

Knowledgeable and efficient working with Sketch, Invision, Microsoft Office suite and the Adobe Creative Suite.

Working knowledge and understanding of the restraints and opportunities of the development process and code.

 

PROFESSIONAL QUALIFICATIONS:

 

  • 10+ years of relevant experience, with 8 or more years building and managing digital properties
  • 5+ years of experience hiring, managing and leading an engaged, highly collaborative team
  • A strong portfolio of work that demonstrates your abilities to solve digital experience challenges with innovative approaches.
  • A passion for user-centered design and understanding of design systems.
  • Outstanding verbal and written communications skills.
  • Bachelors or advanced degree in IT, computer science, engineering, business, design, human computer interaction or related field or equivalent work experience.

Education

BS/BA degree or equivalent related experience. 12+ years -- plus add additional experience requirements needed if you were to fill an open requisition, i.e., knowledge, skills, and abilities.

 

So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data!

 

If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do. We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it’s the right thing to do.

 

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us!  Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.  Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.  We provide comprehensive medical, dental, wellness and vision plans for you and your family.  We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future.  

 

Join us and see what empowerment can do

Read Full Job Description

Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages

Location

We have a beautiful Boulder office, with amazing Flatiron views, on the vibrant downtown Pearl Street.

An Insider's view of NetApp

What’s the vibe like in the office?

Our office vibe is one of excitement. On one hand, there is always work to be done and a new project or product to be working on which helps keep the office thriving. On the other hand, we have a lot of fun! Whether it is over a surprise mini golf course in the office for April Fool’s Day, or a happy hour in the breakroom. We work hard & play hard.

Kayte

Workplace Resources Manager

How do you collaborate with other teams in the company?

I've always been a fan of walking around and socializing. I've worked with many of the people here at previous companies, so knowing so many people makes it easy to grab a lunch, find out what other teams are up to. We also put on a hackathon and encourage working with people from other groups. I talk to everyone!

Dave

Senior Performance Engineer

How does the company support your career growth?

NetApp is very proactive in providing the opportunity to investigate, apply for & interview for, other openings within the company. Furthermore, the opportunity to work on various technologies comes often enough I feel like my skills are always up to date with current technology trends.

Kenton

Tech Lead – Solutions Quality Interoperability Testing

What unique initiatives do you have that encourage innovation?

Def hackathons! Lot of good initiatives have come out of these. We are also starting a couple of initiatives. One is centered around connecting our engineers with our customers so that they can help bring the perspective as we are solving complex problems. We are also looking at connecting passion to the opportunity.

Tina

Sr. Engineering Manager, Cloud Infrastructure

How do you empower your team to be more creative?

I try to focus on leading by objectives. Then give them freedom to do the work as they see fit. If I can respond to a request for advice, I’m there. If I can make a suggestion for a problem they surface, I’m glad to do that, but how they do their job rests with them.

Kevin

Engineering Manager

What are NetApp Perks + Benefits

NetApp Benefits Overview

We work hard but also recognize the importance of work-life balance for our employees because what’s important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
NetApp offers competitive, comprehensive medical plans that enable you to get healthy and stay healthy.
Life Insurance
Basic Life and Accidental Death and Dismemberment (AD&D) insurance is provided by NetApp through MetLife at no cost to you. Both programs cover two times your pay, with a maximum of $1.5 million.
Pet Insurance
VPI Pet Insurance helps you save money on your pet’s health care. This is a voluntary benefit, which means you pay the full cost of coverage, but can take advantage of group discounts etc.
Wellness Programs
Your wellbeing journey begins with MyCompass. Powered by Jiff, is your digital sidekick, allowing you to choose your own adventure in achieving total physical, emotional and financial wellness.
Retirement & Stock Options Benefits
401(K)
Opportunity to contribute through convenient paycheck contributions— including pretax contributions or Roth after-tax contributions.
401(K) Matching
Company match of 100% on the first 2% of pay you contribute, then 50% on the next 4% of pay you contribute (up to a maximum of $6,000 per calendar year). Immediate vesting on NetApp’s matching.
Employee Stock Purchase Plan
Become a part owner of NetApp by buying NetApp stock through convenient payroll deductions.
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Family First NetApp is here for you when you need to care for the important people in your life. Our Family First program allows you to spend time with your family when it matters the most.
Vacation & Time Off Benefits
Paid Volunteer Time
Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations.
Paid Holidays
NetApp offers all employees paid time off to observe all major holidays.
Paid Sick Days
Accumulate up to 10 days of sick time each year to recover from illness or injury or to attend to the illness of a sick child, parent or spouse.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program

Additional Perks + Benefits

We offer our employees a balance in a casual, yet fast-paced work environment. Standing desks, multiple monitors, customized workstations. Work-Life Programs - Time Off, Volunteer Time Off, Employee Assistance Program, Educational Assistance, Prepaid Legal Plan.

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