Website Analytics Associate at Fanatics
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Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events. At Fanatics, we’re a diverse, passionate group of employees aiming to ignite pride and passion in the fans we outfit, celebrate and support. We recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) at Fanatics we provide employees with tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.
About the Team
Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.
We are looking for someone with a tenacious, can do attitude who is passionate about utilizing statistics and data to improve our business. This role will be responsible for delivering analytical insights that will drive our A B testing forward. This role will require interaction with multiple teams across marketing and tech, including senior leadership, and candidates need a proven track record of distilling down complex test data into actionable insights.
•Lead comprehensive analysis of experiments to uncover changes in metrics, identify shifts in user behavior and effectively communicate the story behind test data
•Assist in validation of automated data collection processes with the goal of insuring accurate and reliable data for analyses
•Proactively identify test specific data capture required to enhance existing data points that will serve as secondary metrics and may inform future test iterations
•Analyze and report on dashboards to efficiently identifying experimentation opportunities and thoroughly evaluating test results
•Apply statistical anomaly detection to highlight variance in key metrics for further investigation
•Ask “why” questions about experiments and answer them, provided the return on effort is positive
•Support the ongoing analytics needs of the business via KPI reporting, structured and ad hoc analysis, customer insights, etc.
•Ensure data integrity and recognize resolve data inconsistencies in reports, analysis and analytics toolsets
•Support structured and adhoc analysis to optimize the customer experience and populate experimentation roadmap
•Bachelor's degree preferred in Statistics, Math, Economics, Engineering or Marketing Analytics
•Experience with writing SQL queries to layer deeper understanding of test impact
•Experience with Web Analytics tools (Adobe Analytics experience preferred)
•Understanding of basic and intermediate A B testing statistics
•Experience with A B testing and optimization platforms (Adobe Target, Optimizely, etc.)
•Microsoft Office experience required (Outlook, Excel, PowerPoint, etc.)
•Strong quantitative analytical skills
•Must possess strong interpersonal, written and verbal communication skills
•Experience with industry standard analytics tools a plus (MicroStrategy, R, Python, etc.)
• Experience with machine learning techniques a plus
•Ability to effectively prioritize multiple initiatives and execute plans and initiatives with a sense of urgency
•Demonstrated ability to work extremely well with cross functional teams; independently and proactively
•Talent for communicating technical or detailed information effectively and succinctly to nontechnical audiences
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Fanatics recruiters will only reach out to applicants from an @fanatics.com or @fanatics.co.uk email address. For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
Fanatics is committed to responsible planning and purchasing (RPP) practices, working with its business partners across its global and multi-layered supply chain, to ensure that planning, sourcing, and purchasing decisions, along with other supporting processes, do not impede or conflict with the fulfillment of Fanatics’ fair labor practices.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.
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