Overview:
Inkwell is looking for a Social Media Analyst to ensure that we provide world-class social analytics for our clients, and that our social measurement processes result in insights that drive business success. Our ideal candidate has a passion for understanding social ROI measurement and data storytelling, and enjoys working with a variety of creative specialties to understand how content helps our clients succeed. You must be a critical thinker, a self-starting innovator and equally motivated to gather and analyze data and show how it helped clients hit KPIs.

What You’ll Do:

• Work with our content team to understand goals and KPIs for each project, then develop a social data measurement plan that addresses specific needs.
• Develop the reporting schedule and deadlines as necessary for each project.
• Get your hands dirty monitoring and tracking data from Facebook, Instagram, Twitter, Google Analytics, and third-party social tracking tools.
• Become a data storyteller, transforming complex analytic information into insights that drive decision-making and show results.
• Work with clients and team to connect content to business results and prove ROI.
• Work with a variety of team members to deliver weekly, monthly and end-of-project reporting for a wide variety of clients.
• Maintain a deep understanding of social analytics tools to understand the strengths and weaknesses of tools and the data they provide.
• Help Inkwell innovate in our data and social analytics process and reporting to ensure that we provide best-in-class social data and reporting.

What We’re Looking For:

• Very strong analytical skills.
• A passion for connecting analytics data to business results.
• 1-2 years of experience in digital analytics and data strategy, social media marketing, campaign analytics.
• Experience using a variety of native and third party social media data analytic tools.
• Strong problem solving skills.
• Strong communication and interpersonal skills.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.