Director of Strategy & Analytics

| Greater Denver Area | Remote
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About this Opportunity

Rachio is seeking a Director of Strategy & Analytics to lead in redefining and optimizing the end-to-end consumer experience through centralized strategic insights, integrated analytics, and an innovative contact center. You will be focused on solving Rachio’s highest priority and most impactful business problems related to growing our business including: our positioning versus competition, increasing Thrive subscription sales and preventing churn, strategic consumer marketing across the funnel & properties, and new product offerings. Using an insights-driven problem solving approach and deep customer analytics, you will develop specific insights that lead to clear strategies and measurable action plans to drive the business forward. Your work will unlock rich insight and growth opportunities across our marketing, sales, contact center, and innovation teams. 

In this role you will see the direct impact of your work, ensuring alignment with leadership to inform strategic decisions and increasing visibility of the impact of those decisions amongst stakeholders across the business. You will work with a range of existing data sources as well as be responsible for scoping, developing and delivering new data related projects. There will be opportunities to drive initiatives within the contact center, that you will oversee, in support of driving business growth. In addition, you will partner closely with key stakeholders across the major functions of the business, including Product, Sales, Marketing, Supply Chain, Finance and Engineering to define and tackle the most important questions facing the business. This is a highly unique opportunity to take on a role with broad scope to help drive the next wave of growth at Rachio. This role will report directly to the Chief Revenue & Strategy Officer and have two direct reports as well as the third party contact center team reporting through them.

Required // (What You Will Accomplish)

  • Partner with the CSO/CRO to refine aspects of the strategy with critical data and insights to ultimately drive LTV and improve LTV to CAC ratio
  • Define and operationalize a centralized strategic insights & analytics approach to integrate the strategy function across the entire organization
  • Work together with team members to identify analytical plans, methodology options and outputs for key initiatives 
  • Lead our contact center strategy, relationship with our partner (Partner Hero), and oversee operations to continue to evolve the contact center into a strategic department that can help drive LTV through a great customer experience
  • Build relationships with Product, Sales, Marketing, Supply Chain, Finance and Engineering teams to identify and lead initiatives that deliver insights for the business; accountable for establishing and maintaining a culture of insights-driven decision making
  • Distill research data down to focus on the most important insights, linking insights together in frameworks or principles for design and articulating them in a cogent way to drive impact
  • Identify, implement, refine, and scale analytics systems, methods and tools to help us scale research efforts and insights across multiple products, services and workstreams
  • Lead the research synthesis process, and generate insights that can inspire and inform innovative design which could be in the form of a product, service or experience
  • Be an expert on Rachio brand by providing insights on strategic landscape, consumer feedback loops, brand and user analytics, and competitive positioning
  • Shape and lead strategic systems thinking based upon insights gathered through research; drive our Product Category Understanding: specifically how to win in specific lawn care categories (identify growth drivers, trends, claims, price points etc); make solid recommendations for our own new product innovation
  • Develop points of view through cross-project synthesis to inspire colleagues and deepen our position as market leaders
  • Develop research artifacts such as refined segments, personas, customer journey maps and finding reports; 
    • Scenario modeling
    • Primary data (both qualitative and quantitative)
    • Segmentation analysis
    • Competitive benchmarking
    • Attribution modeling
  • Embrace a mixture of both quantitative and qualitative methods to back-up strategic recommendations with robust and reliable data

Desired // (This Should Describe You)

  • Minimum of 5 years of experience in areas including design research, marketing analytics, market research, consumer insights, or user experience in either a corporate or consultancy environment with a focus on B2C/D2C
  • Experience in managing people and influencing decision making with senior leaders 
  • A superior strategist; proven ability to conceptualize problems and to abstract the dynamics of an evolving strategic business model - you love the idea of uncovering insights that unlock business growth and product offerings that appeal to an ever wider base of loyal customers  
  • Analytical with strong, demonstrated problem solving and critical thinking capabilities and comfortable using self-service quantitative and qualitative research tools with strong experience in innovation, claims, and marketing insights  
  • “Owner’s” attitude, including a willingness to tackle problems through to solutions and an ability to work both independently and across functions
  • Curious, nearly to a fault; your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
  • Unwaveringly objective; you represent the voice of the consumer in all situations, especially when learning is counter to initial hypotheses or prior learning  
  • Exceptional verbal and written communication and collaboration skills at all levels of the organization
  • Skilled data storyteller; you are comfortable weaving together disparate sources of information into a holistic story with strong recommendations based on market trends and consumer facts  
  • Thrives in working flexibly and efficiently, exercising a balance between research rigor and nimble, fast-paced, rapidly iterative product cycles
  • Bachelor’s degree preferred

Please Submit

  • Resume
  • Cover Letter


Compensation

  • Salary based on experience
  • Stock options

Benefits and Perks

  • Medical, dental, and vision insurance -- premiums are 100% paid for employees and 60% paid for dependents
  • Due to COVID-19, Rachio is currently fully remote. We are exploring our options for in-person engagement for 2021 and are open to this being a full-time remote position with some travel.
  • 401(k) plan (not matching)
  • Unlimited vacation
  • Relaxed dress code

About Rachio

Rachio is a mission-based startup striving to make sustainable water use effortless and rewarding. A category leader within the smart home industry, our revolutionary smart sprinkler controllers, wireless flow meter and best-in-class app technology make it easy for homeowners to balance personal goals with efficient, transparent water use. With a passion for innovation, we are continuously innovating to develop products that homeowners love and solve meaningful problems with technology. Together, the Rachio community has saved 34 billion of gallons of water - and counting.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • CypressFrameworks
    • DockerFrameworks
    • JestFrameworks
    • ServerlessFrameworks
    • NoSQLDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • TableauAnalytics
    • FigmaDesign
    • MiroDesign
    • SolidWorksDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • JIRAManagement
    • ShopifyCommerce
    • WordpressCMS
    • DocuSignCRM
    • SalesforceCRM
    • MailChimpEmail
    • Retention ScienceEmail
    • SEOLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration
    • AsanaProject Management

Location

Rachio is headquartered in Denver but Rachians are able to work remotely from anywhere in the US.

An Insider's view of Rachio

What are some social events your company does?

Starting with Empathy is one of our Core Values and we honor that value by hosting company offsites each year. The events bring us together to have fun and to get to know the humans behind the screen. In the remote world, we have a variety of events to connect with each other including virtual drink-making, happy hours and games!

Jess

People Operations Coordinator

What projects are you most excited about?

Continuing my journey with Rachio social media, I’m excited to introduce targeted Influencer Marketing into our social strategy. We have such a dynamic and informative Rachio community, I can’t wait to see how reliable, authentic creators can drive new, passionate viewers to our content.

Shea Hennessy

Social Media Manager

What makes someone successful on your team?

I think the key to being successful on our team is being a good communicator. Good communication helps us all stay in sync with our aligned goals and what we can each do to tackle them in the most efficient manner.

Nick

Software Engineer (iOS)

How do you make yourself accessible to the rest of the team?

An open door is key to Rachio’s growth and culture. I hold 2 hours on my calendar for weekly “H20 Talks” providing opportunities for Rachians to ask any question, catch up or inform me about concerns. I lead our All Hands meetings and attend department team meetings. I believe regularly interacting with all departments is vital to staying connected

Kim

CEO

What are Rachio Perks + Benefits

Rachio Benefits Overview

At Rachio, our Core Values aren't just for our customers, they’re for our employees too. Our benefits & perks are a reflection of our values and they ensure that we are able to thrive at work and home.

We “Delight to Sustain” with our Corporate Social Responsibility (CSR) and product recycling programs, and by partnering with local nonprofits such as Denver Urban Gardens (DUG).

To “Start with Empathy,” we have an Unlimited Vacation policy and a variety of leave options to meet each person's unique circumstances. We have a relaxed dress code to welcome open expression, and Rachio covers 100% of employee premiums (60% of dependent premiums) for medical, dental, and vision insurance.

Rachians are encouraged to “Fail Strategically” - when we fail, there are opportunities to grow and learn with our yearly Professional Development stipend.

Because we trust our employees to “Participate and Commit,” Rachio promotes personal agency with flexible, work-from-home schedules, and provides team bonding opportunities at our regular company offsites.

Culture
Team based strategic planning
Flexible work schedule
Remote work program
Rachio employees work 100% remotely. A work-from-home stipend is provided monthly.
Diversity
Mandated unconscious bias training
As part of our onboarding, all Rachians complete unconscious bias training & gender pronoun training.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Rachio's Flexible Spending Account helps cover eligible expenses related to the care of a child or eligible dependent, and helps cover eligible health care-related expenses with pre-tax contributions
Disability insurance
Dental insurance
Vision insurance
Health insurance
Premiums are 100% paid for employees and 60% paid for dependents, based on company sponsored plans
Life insurance
Pet insurance
Rachio provides optional benefits that include pet insurance and more!
Wellness programs
Rachio offers an Employee Assistance Program (EAP) which provides access to confidential counseling sessions, legal services, childcare support, and webinars
Financial & Retirement
401(K) matching
401(k) plan with a company match
Employee stock purchase plan
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
10 paid sick days per year. Rachio also offers 2 weeks of paid Empathy leave for when Rachians experience personal hardship, including family medical difficulties.
Office Perks
Company-sponsored outings
Rachio aims to host 3-4 offsites per year, including potential virtual events as we continue to be mindful of COVID-19. Rachio accommodates travel, stay, meals, and team building activities!
Home-office stipend for remote employees
All Rachians receive a monthly stipend of $100 to put towards work-from-home costs.
Professional Development Benefits
Promote from within
Continuing education stipend
Employees receive an annual stipend of $1200 to put towards furthering their education and career growth, including paid industry certifications, job training, and conferences.

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