Customer Analytics Manager

| Greater Boulder Area
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Here at Sunday, we’re deeply committed to putting our customers at the forefront of every product we offer and every business decision we make. The Customer Analytics Manager is a new role on our growing team. This individual will sit at the intersection of Customer Experience and Marketing teams, providing strategic recommendations to improve our customer lifecycle and retention. These recommendations will also serve as the backbone of our strategic planning and decision-making across nearly every business unit. We look for people who are passionate about our mission and who thrive in ambitious, innovative, fast-paced startup environments. 

This is an opportunity to come in at the ground level of a fast-paced startup, directly impact the company’s trajectory, and be a key contributor to a team that’s changing an industry for the better.

Responsibilities include but are not limited to:

  • Partner with Marketing and Finance to provide thoughtful analytic support to derive insights and add value
  • Own our customer analytics and create accurate, repeatable, and useful management reporting around key metrics
  • Maintain lifecycle metrics including AOV, LTV, CPM, CPC, CPA, retention and churn rates, etc.
  • Collaborate cross functionally to understand customer retention at Sunday and make strategic recommendations to improve it
  • Proactively identify high-risk customer groups and preempt churn with thoughtful engagement 
  • Refine our customer segmentation strategy by diversifying cohorts based on tenure, transaction history, demographic data, etc. 
  • Identify key steps in customer acquisition funnel and help guide experimentation, prioritization, and measurement
  • Drive insights and cohort value through creation, execution, and assessment of A/B testing
  • Use UTM data, platform data, and other inputs to help analyze attribution and customer value at a channel level
  • Make strategic recommendations to improve the customer journey with an eye on revenue optimization
  • Serve as liaison between Finance and Marketing, supporting both in annual budgeting process, performance management, and ad hoc analytics
  • ~3-5 years of experience in marketing analytics or customer analytics, ideally with a subscription or direct-to-consumer brand
  • Experience analyzing traditional marketing metrics (repurchase rates, lifetime value, ROAS, CPA, etc.)
  • Deep understanding of CRM strategy, including customer segmentation and customer lifecycle stages; excel at leveraging data to generate insights to understand consumer behavior
  • Use and understanding of site/user analytics data, from sources such as Google Analytics, Segment, Amplitude, Heap, etc. Experience querying datasets in SQL
  • Experience with data visualization platforms such as Looker, Periscope, or Tableau
  • Possess a team-player mindset; collaborative
  • Proactive self-starter, with a natural curiosity
Other Skills and Qualifications
  • Key characteristics: detail-oriented, assiduous, KPI driven, positive, collaborative, flexible, transparent, passion for learning, and empathetic
  • Ability to prioritize and drive many projects simultaneously with sense of urgency
  • Roll up the sleeves, positive, can-do spirit! You look forward to being part of a small, scrappy team and are willing to pitch in with whatever needs to get done
  • Strategic thinker with intellectual curiosity
  • Exceptional communication and interpersonal skills
  • Strong ability to tell a story through data. Translate data insights into actionable recommendations
  • Be a core member of a small, focused, innovative team
  • Help make critical decisions that will drive success
  • Health, Dental, Vision Benefits: covering employee premiums 99%; spouse/family 50% 
  • Unlimited PTO
  • 401(k) program 
  • Salary Range: $95,000 - $125,000
  • Location: Boulder, CO or Los Angeles, CA
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Technology we use

  • Engineering
    • PythonLanguages


Boulder, CO, Named Best Place to Live by U.S. News for the Past 2 Years

What are Sunday Perks + Benefits

Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 99% of employee premiums and 50% of his/her dependents'.
Vision Benefits
Health Insurance Benefits
Our dental plan covers 99% of employee premiums and 50% of his/her dependents'.
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Stocked Kitchen
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