Consumer Insights Senior Manager
Department Summary
Part art. Part science. All passion. Our marketing and advertising teams bring a unique blend of skills to tell the DISH story and drive growth across multiple lines of business. From informing marketing strategy with data analytics and consumer insights, to launching campaigns that span digital, video, print and social platforms - our team does it all. No matter how we get the job done, we're dedicated to connecting our customers to the best value and technology in the industry and changing the way the world communicates.
Job Duties and Responsibilities
THE ROLE
Tuned In To You. At DISH, this is a long-term commitment to a "customer first" culture. The expanding Consumer Insights division is at the heart of delivering to the business market intelligence and actionable insights rooted in the voice of the consumer. This consumer understanding helps our team guide strategy and influence decision-making to ultimately deliver more meaningful solutions and increase revenue.
The rapid change within the entertainment and wireless industries presents exciting opportunities for research to drive action, and you will have the opportunity to earn a seat at the table with cross-functional leaders across DISH, SlingTV, Boost mobile, OnTech, DishLATINO and 5G/Wireless lines of business.
In order to build and improve the business, we need someone who has both the patience to listen and the curiosity to ask meaningful questions. We need someone as passionate about communicating inspiring insights as they are about discovering them. And, we need someone who wants to be at the heart of delivering unbiased data and actionable insights to drive decisions. We need someone who is not afraid to roll up their sleeves and work across a wide variety of projects (e.g., advertising performance, brand tracking, positioning and messaging strategy, product and promotion development, segmentation, pricing, customer satisfaction). If this describes you, we encourage you to read on.
RESPONSIBILITY OVERVIEW
- Design research projects for internal leaders, utilizing sound methodology and cost-effective solutions
- Execute qualitative and quantitative research to guide DISH strategy across multi-functional teams
- Synthesize learning (from primary and secondary research projects) in easy to understand and concise formats that all levels across the organization
- Help to ensure that the work that we do is on strategy and helping to build the DISH brand according to equity strategy
- Socialize learning broadly throughout the organization (e.g., with retailers, sales, customer service, retention)
- Train, build and develop team to help them meet full potential
Skills, Experience and Requirements
WHAT TO BRING TO BE SUCCESSFUL
- Bachelors degree in business, marketing or marketing research (MBA will be considered an advantage)
- A minimum of 8 years experience in qualitative and/or quantitative marketing research
- Experience with various data collection methods (qualitative and quantitative methods)
- Passion for building and maintaining strong customer relationships
- Attention to detail, critical thinking, creative problem solving, ambition and evidence of strong work ethic
- Ability to work collaboratively and inspire cross-functional teams
Salary Range
Compensation: $76,300.00/Year - $130,000.00/Year
Benefits
From versatile health perks to new career opportunities, check out our benefits on our careers website .
Candidates need to successfully complete a pre-employment screen, which may include a drug test.